BlogForever: D2.5 Weblog Spam Filtering Report and Associated Methodology

This report is written as a first attempt to define the BlogForever spam detection strategy. It comprises a survey of weblog spam technology and approaches to their detection. While the report was written to help identify possible approaches to spam detection as a component within the BlogForver software, the discussion has been extended to include observations related to the historical, social and practical value of spam, and proposals of other ways of dealing with spam within the repository without necessarily removing them. It contains a general overview of spam types, ready-made anti-spam APIs available for weblogs, possible methods that have been suggested for preventing the introduction of spam into a blog, and research related to spam focusing on those that appear in the weblog context, concluding in a proposal for a spam detection workflow that might form the basis for the spam detection component of the BlogForever software

PRADA: Practical Black-Box Adversarial Attacks against Neural Ranking Models

Neural ranking models (NRMs) have shown remarkable success in recent years, especially with pre-trained language models. However, deep neural models are notorious for their vulnerability to adversarial examples. Adversarial attacks may become a new type of web spamming technique given our increased reliance on neural information retrieval models. Therefore, it is important to study potential adversarial attacks to identify vulnerabilities of NRMs before they are deployed. In this paper, we introduce the Adversarial Document Ranking Attack (ADRA) task against NRMs, which aims to promote a target document in rankings by adding adversarial perturbations to its text. We focus on the decision-based black-box attack setting, where the attackers have no access to the model parameters and gradients, but can only acquire the rank positions of the partial retrieved list by querying the target model. This attack setting is realistic in real-world search engines. We propose a novel Pseudo Relevance-based ADversarial ranking Attack method (PRADA) that learns a surrogate model based on Pseudo Relevance Feedback (PRF) to generate gradients for finding the adversarial perturbations. Experiments on two web search benchmark datasets show that PRADA can outperform existing attack strategies and successfully fool the NRM with small indiscernible perturbations of text

Damage Detection and Mitigation in Open Collaboration Applications

Collaborative functionality is changing the way information is amassed, refined, and disseminated in online environments. A subclass of these systems characterized by open collaboration uniquely allow participants to *modify* content with low barriers-to-entry. A prominent example and our case study, English Wikipedia, exemplifies the vulnerabilities: 7%+ of its edits are blatantly unconstructive. Our measurement studies show this damage manifests in novel socio-technical forms, limiting the effectiveness of computational detection strategies from related domains. In turn this has made much mitigation the responsibility of a poorly organized and ill-routed human workforce. We aim to improve all facets of this incident response workflow. Complementing language based solutions we first develop content agnostic predictors of damage. We implicitly glean reputations for system entities and overcome sparse behavioral histories with a spatial reputation model combining evidence from multiple granularity. We also identify simple yet indicative metadata features that capture participatory dynamics and content maturation. When brought to bear over damage corpora our contributions: (1) advance benchmarks over a broad set of security issues ( vandalism ), (2) perform well in the first anti-spam specific approach, and (3) demonstrate their portability over diverse open collaboration use cases. Probabilities generated by our classifiers can also intelligently route human assets using prioritization schemes optimized for capture rate or impact minimization. Organizational primitives are introduced that improve workforce efficiency. The whole of these strategies are then implemented into a tool ( STiki ) that has been used to revert 350,000+ damaging instances from Wikipedia. These uses are analyzed to learn about human aspects of the edit review process, properties including scalability, motivation, and latency. Finally, we conclude by measuring practical impacts of work, discussing how to better integrate our solutions, and revealing outstanding vulnerabilities that speak to research challenges for open collaboration security

Combating User Misbehavior on Social Media

Social media encourages user participation and facilitates user’s self-expression like never before. While enriching user behavior in a spectrum of means, many social media platforms have become breeding grounds for user misbehavior. In this dissertation we focus on understanding and combating three specific threads of user misbehaviors that widely exist on social media — spamming, manipulation, and distortion. First, we address the challenge of detecting spam links. Rather than rely on traditional blacklist-based or content-based methods, we examine the behavioral factors of both who is posting the link and who is clicking on the link. The core intuition is that these behavioral signals may be more difficult to manipulate than traditional signals. We find that this purely behavioral approach can achieve good performance for robust behavior-based spam link detection. Next, we deal with uncovering manipulated behavior of link sharing. We propose a four-phase approach to model, identify, characterize, and classify organic and organized groups who engage in link sharing. The key motivating insight is that group-level behavioral signals can distinguish manipulated user groups. We find that levels of organized behavior vary by link type and that the proposed approach achieves good performance measured by commonly-used metrics. Finally, we investigate a particular distortion behavior: making bullshit (BS) statements on social media. We explore the factors impacting the perception of BS and what leads users to ultimately perceive and call a post BS. We begin by preparing a crowdsourced collection of real social media posts that have been called BS. We then build a classification model that can determine what posts are more likely to be called BS. Our experiments suggest our classifier has the potential of leveraging linguistic cues for detecting social media posts that are likely to be called BS. We complement these three studies with a cross-cutting investigation of learning user topical profiles, which can shed light into what subjects each user is associated with, which can benefit the understanding of the connection between user and misbehavior. Concretely, we propose a unified model for learning user topical profiles that simultaneously considers multiple footprints and we show how these footprints can be embedded in a generalized optimization framework. Through extensive experiments on millions of real social media posts, we find our proposed models can effectively combat user misbehavior on social media

Link-based similarity search to fight web spam

www.ilab.sztaki.hu/websearch We investigate the usability of similarity search in fighting Web spam based on the assumption that an unknown spam page is more similar to certain known spam pages than to honest pages. In order to be successful, search engine spam never appears in isolation: we observe link farms and alliances for the sole purpose of search engine ranking manipulation. The artificial nature and strong inside connectedness however gave rise to successful algorithms to identify search engine spam. One example is trust and distrust propagation, an idea originating in recommender systems and P2P networks, that yields spam classificators by spreading information along hyperlinks from white and blacklists. While most previous results use PageRank variants for propagation, we form classifiers by investigating similarity top lists of an unknown page along various measures such as co-citation, companion, nearest neighbors in low dimensional projections and SimRank. We test our method over two data sets previously used to measure spam filtering algorithms. 1

Spam detection in collaborative tagging

The algorithm proposed will be able to identify the spammers and demote their ranks cocooning the users from their malicious intents and gives popular and relevant resources in a collaborative tagging system or in online dating sites, or any other online forum where there are discussions like quora, amazon feedbacks etc. by a suitable algorithm on lines of an existing one but with multifaceating dimensions as against them. We have taken the assumption that there are two factors on which the virtuosity of a user with reference to a resource or a document depends on. First and foremost an expert should have a rich content resource in his repertoire and his dexterity to find good resources, however the paraphernalia for rich resource is virtuosity of users who tagged it. Secondly, an expert should be first to identify intriguing or riveting documents