581 research outputs found

    Consumer attitudes towards European food versus traditional Chinese food in selected urban settings in China

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    Marketing Channel Attitudes of Chinese Business-to-Business Companies: An Empirical Buyer Behavior Study for U.S. Companies Marketing to Chinese B2B Customers

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    Attracted by the large, growing domestic economy in China, many U.S. companies have decided to enter China providing products and services in the business-to-consumer (B2C) and business-to-business (B2B) markets. Combined with traditional marketing channels, Internet marketing is rapidly evolving and becoming a critical strategic element in the marketing department’s tool chest. While much is written about B2C markets and consumer preferences, little of the literature addresses the B2B Chinese customers’ attitudes toward the disparate array of traditional and Internet marketing approaches. Even less addresses Chinese B2B purchasing agents’ receptivity to Western companies soliciting them as new customers. This research compares Chinese B2B purchasing attitudes toward traditional and Internet based marketing solicitations with implications for both academic research and business practitioners. Utilizing an empirical survey of Chinese B2B businesses in Shanghai, Suzhou, Nanjing, and other areas of Jiangsu province, it measures the receptivity and perceptions of marketing channels for solicitations. It finds that individuals’ Internet use for business is pervasive throughout Chinese administrative and management groups regardless of age, education, or job title; however, those who can first be contacted through either traditional or Internet marketing channels are more receptive to additional solicitations through the same channel. Additionally, individuals with prior experience buying from U.S. firms are more receptive to new U.S. solicitations. Finally, the research ranks preference results based on whether prior relationships exist

    市民への電子行政サービスのプロモーション -中国地方電子政府の事例から

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    早大学位記番号:新7939早稲田大

    Tradition and Innovation in Construction Project Management

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    This book is a reprint of the Special Issue 'Tradition and Innovation in Construction Project Management' that was published in the journal Buildings

    Reproduction, cultural symbolism, and online relationship: Constructing city spatial imagery on TikTok

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    The city on social media has become a hot topic in the study of city communication and city image. From the perspective of spatial theory and the communication characteristics of social media, this paper divides the spatial imagery of TikTok into three spaces: material space-cognitive attention, mental space-mental association, and relational space-emotional involvement. Based on the content analysis of 40 videos, we analyze the process of social media using cognition, association, and emotion as the starting points to increase the material space, expand the mental space, and expand the relational space. We find that spatial imagery can be co-constructed from the material space, mental space, and relational space. Lastly, the model is changed, and the value of using spatial theory to understand how city images are made is talked about

    The impact of negative events in scenic spots on tourists' behavioral intention: an analysis from the perspective of event system theory

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    Tourism is an important economic activity in China representing about 11.04% of GDP and 10.29% of total employment. In recent years, negative events occurred frequently in Chinese tourism spots, especially in scenic spots, and tended to be promptly divulgated through social networks. The impact of these fast-running news on tourism activity is still to be appraised. This study reviews the literature on negative events, and e-word-of-mouth effects, jointly with personality characteristic theory, and consumer behavior intentions to address the impact of negative events on tourism. The study contributes to the existent knowledge by using the event theory system framework to explore how negative events affect tourists’ intentions concerning visiting places where negative events took place. The results are meaningful both theoretically and practically, showing that, on the one hand, the dimensions of space and intensity proposed by the event theory system have a significant impact on tourists’ behavior and, on another hand, tourists’ personality, namely risk-taking tendencies and openness, has a significant impact on tourists' willingness to recommend. Further, the study addresses its limitations and proposes management contributions, and future directions of research.O turismo é uma atividade muito importante na China representando cerca de 11.04% do seu PIB e 10.29% do seu emprego total. Recentemente, acontecimentos negativos têm ocorrido com frequência em locais turísticos, especialmente em locais de espetáculos, e têm sido rapidamente difundidos através das redes sociais. O impacto sobre a atividade turística destas notícias aceleradas está ainda por avaliar. Este trabalho revê a literatura sobre acontecimentos negativos e efeitos de difusão eletrónica "boca-a-boca", em conjunto com a teoria da personalidade e das intenções de consumo, para analisar o impacto de acontecimentos negativos no turismo. O estudo contribui para a literatura existente ao usar o quadro do "event theory system" para explorar como os acontecimentos negativos afetam as decisões dos turistas em visitar os locais onde estes ocorreram. Os resultados são significativos, quer do ponto de vista teórico, quer prático, demonstrando, por um lado, que as dimensões espaço e intensidade sugeridas pelo "event theory system" têm impacto significativo no comportamento dos turistas e, por outro, que a personalidade dos turistas, nomeadamente a sua tendência para aceitar o risco e a sua abertura, tem um impacto significativo na sua vontade de recomendar os locais afetados pelos acontecimentos negativos. Adicionalmente, o estudo discute as suas limitações e propõe contribuições para o processo de gestão, bem como linhas de investigação futuras
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