Service Blueprint for Sustainable Business Model Evaluation

The adverse societal impacts caused by sharing mobility - a form of service-based sustainable business model innovations, showed that operation activities and managerial practices impact heavily on the sustainable value of a service offering. To identify how new service development (NSD) activities can better support the proposed service offering for sustainability, evaluating sustainability of service operations is needed. This study draws learnings from service design, product-service system and sustainable innovation research streams, to build sustainability evaluation framework into service blueprint. Six expert-interviews and two mobility case studies were developed, to illustrate service blueprint's capability in mapping sustainability input and benefits created during NSD and service operation activities. Results revealed a) the shift from using sustainable ‘value’ to ‘benefits’ concept in service operation evaluation, b) the public-private collaboration dilemma and c) the agile NSD and sustainable innovation incompatibility. This paper aims to offer a springboard for practitioners and researchers to uncover compelling insights, discuss latest service design developments, and envision future directions for integrating sustainability into service-based business model innovation.<br

A Framework For Abstracting, Designing And Building Tangible Gesture Interactive Systems

This thesis discusses tangible gesture interaction, a novel paradigm for interacting with computer that blends concepts from the more popular fields of tangible interaction and gesture interaction. Taking advantage of the human innate abilities to manipulate physical objects and to communicate through gestures, tangible gesture interaction is particularly interesting for interacting in smart environments, bringing the interaction with computer beyond the screen, back to the real world. Since tangible gesture interaction is a relatively new field of research, this thesis presents a conceptual framework that aims at supporting future work in this field. The Tangible Gesture Interaction Framework provides support on three levels. First, it helps reflecting from a theoretical point of view on the different types of tangible gestures that can be designed, physically, through a taxonomy based on three components (move, hold and touch) and additional attributes, and semantically, through a taxonomy of the semantic constructs that can be used to associate meaning to tangible gestures. Second, it helps conceiving new tangible gesture interactive systems and designing new interactions based on gestures with objects, through dedicated guidelines for tangible gesture definition and common practices for different application domains. Third, it helps building new tangible gesture interactive systems supporting the choice between four different technological approaches (embedded and embodied, wearable, environmental or hybrid) and providing general guidance for the different approaches. As an application of this framework, this thesis presents also seven tangible gesture interactive systems for three different application domains, i.e., interacting with the In-Vehicle Infotainment System (IVIS) of the car, the emotional and interpersonal communication, and the interaction in a smart home. For the first application domain, four different systems that use gestures on the steering wheel as interaction means with the IVIS have been designed, developed and evaluated. For the second application domain, an anthropomorphic lamp able to recognize gestures that humans typically perform for interpersonal communication has been conceived and developed. A second system, based on smart t-shirts, recognizes when two people hug and reward the gesture with an exchange of digital information. Finally, a smart watch for recognizing gestures performed with objects held in the hand in the context of the smart home has been investigated. The analysis of existing systems found in literature and of the system developed during this thesis shows that the framework has a good descriptive and evaluative power. The applications developed during this thesis show that the proposed framework has also a good generative power.Questa tesi discute l’interazione gestuale tangibile, un nuovo paradigma per interagire con il computer che unisce i principi dei più comuni campi di studio dell’interazione tangibile e dell’interazione gestuale. Sfruttando le abilità innate dell’uomo di manipolare oggetti fisici e di comunicare con i gesti, l’interazione gestuale tangibile si rivela particolarmente interessante per interagire negli ambienti intelligenti, riportando l’attenzione sul nostro mondo reale, al di là dello schermo dei computer o degli smartphone. Poiché l’interazione gestuale tangibile è un campo di studio relativamente recente, questa tesi presenta un framework (quadro teorico) che ha lo scopo di assistere lavori futuri in questo campo. Il Framework per l’Interazione Gestuale Tangibile fornisce supporto su tre livelli. Per prima cosa, aiuta a riflettere da un punto di vista teorico sui diversi tipi di gesti tangibili che possono essere eseguiti fisicamente, grazie a una tassonomia basata su tre componenti (muovere, tenere, toccare) e attributi addizionali, e che possono essere concepiti semanticamente, grazie a una tassonomia di tutti i costrutti semantici che permettono di associare dei significati ai gesti tangibili. In secondo luogo, il framework proposto aiuta a concepire nuovi sistemi interattivi basati su gesti tangibili e a ideare nuove interazioni basate su gesti con gli oggetti, attraverso linee guida per la definizione di gesti tangibili e una selezione delle migliore pratiche per i differenti campi di applicazione. Infine, il framework aiuta a implementare nuovi sistemi interattivi basati su gesti tangibili, permettendo di scegliere tra quattro differenti approcci tecnologici (incarnato e integrato negli oggetti, indossabile, distribuito nell’ambiente, o ibrido) e fornendo una guida generale per la scelta tra questi differenti approcci. Come applicazione di questo framework, questa tesi presenta anche sette sistemi interattivi basati su gesti tangibili, realizzati per tre differenti campi di applicazione: l’interazione con i sistemi di infotainment degli autoveicoli, la comunicazione interpersonale delle emozioni, e l’interazione nella casa intelligente. Per il primo campo di applicazione, sono stati progettati, sviluppati e testati quattro differenti sistemi che usano gesti tangibili effettuati sul volante come modalità di interazione con il sistema di infotainment. Per il secondo campo di applicazione, è stata concepita e sviluppata una lampada antropomorfica in grado di riconoscere i gesti tipici dell’interazione interpersonale. Per lo stesso campo di applicazione, un secondo sistema, basato su una maglietta intelligente, riconosce quando due persone si abbracciano e ricompensa questo gesto con uno scambio di informazioni digitali. Infine, per l’interazione nella casa intelligente, è stata investigata la realizzazione di uno smart watch per il riconoscimento di gesti eseguiti con oggetti tenuti nella mano. L’analisi dei sistemi interattivi esistenti basati su gesti tangibili permette di dimostrare che il framework ha un buon potere descrittivo e valutativo. Le applicazioni sviluppate durante la tesi mostrano che il framework proposto ha anche un valido potere generativo

Design and semantics of form and movement (DeSForM 2006)

Design and Semantics of Form and Movement (DeSForM) grew from applied research exploring emerging design methods and practices to support new generation product and interface design. The products and interfaces are concerned with: the context of ubiquitous computing and ambient technologies and the need for greater empathy in the pre-programmed behaviour of the ‘machines’ that populate our lives. Such explorative research in the CfDR has been led by Young, supported by Kyffin, Visiting Professor from Philips Design and sponsored by Philips Design over a period of four years (research funding £87k). DeSForM1 was the first of a series of three conferences that enable the presentation and debate of international work within this field: • 1st European conference on Design and Semantics of Form and Movement (DeSForM1), Baltic, Gateshead, 2005, Feijs L., Kyffin S. & Young R.A. eds. • 2nd European conference on Design and Semantics of Form and Movement (DeSForM2), Evoluon, Eindhoven, 2006, Feijs L., Kyffin S. & Young R.A. eds. • 3rd European conference on Design and Semantics of Form and Movement (DeSForM3), New Design School Building, Newcastle, 2007, Feijs L., Kyffin S. & Young R.A. eds. Philips sponsorship of practice-based enquiry led to research by three teams of research students over three years and on-going sponsorship of research through the Northumbria University Design and Innovation Laboratory (nuDIL). Young has been invited on the steering panel of the UK Thinking Digital Conference concerning the latest developments in digital and media technologies. Informed by this research is the work of PhD student Yukie Nakano who examines new technologies in relation to eco-design textiles

Designing Hybrid Interactions through an Understanding of the Affordances of Physical and Digital Technologies

Two recent technological advances have extended the diversity of domains and social contexts of Human-Computer Interaction: the embedding of computing capabilities into physical hand-held objects, and the emergence of large interactive surfaces, such as tabletops and wall boards. Both interactive surfaces and small computational devices usually allow for direct and space-multiplex input, i.e., for the spatial coincidence of physical action and digital output, in multiple points simultaneously. Such a powerful combination opens novel opportunities for the design of what are considered as hybrid interactions in this work. This thesis explores the affordances of physical interaction as resources for interface design of such hybrid interactions. The hybrid systems that are elaborated in this work are envisioned to support specific social and physical contexts, such as collaborative cooking in a domestic kitchen, or collaborative creativity in a design process. In particular, different aspects of physicality characteristic of those specific domains are explored, with the aim of promoting skill transfer across domains. irst, different approaches to the design of space-multiplex, function-specific interfaces are considered and investigated. Such design approaches build on related work on Graspable User Interfaces and extend the design space to direct touch interfaces such as touch-sensitive surfaces, in different sizes and orientations (i.e., tablets, interactive tabletops, and walls). These approaches are instantiated in the design of several experience prototypes: These are evaluated in different settings to assess the contextual implications of integrating aspects of physicality in the design of the interface. Such implications are observed both at the pragmatic level of interaction (i.e., patterns of users' behaviors on first contact with the interface), as well as on user' subjective response. The results indicate that the context of interaction affects the perception of the affordances of the system, and that some qualities of physicality such as the 3D space of manipulation and relative haptic feedback can affect the feeling of engagement and control. Building on these findings, two controlled studies are conducted to observe more systematically the implications of integrating some of the qualities of physical interaction into the design of hybrid ones. The results indicate that, despite the fact that several aspects of physical interaction are mimicked in the interface, the interaction with digital media is quite different and seems to reveal existing mental models and expectations resulting from previous experience with the WIMP paradigm on the desktop PC

AutoPlay – driving pleasure in a future of autonomous driving

Automated driving technologies promise a relief from stressful or frustrating driving situations. Fully-autonomous cars of the future are expected to take over the responsibilities of driving and allow the now inactive driver to perform much more engaging non-driving activities than ever before. However, the design space of the autonomous driving situation is uniquely different from traditional driving. For example, research on advanced driving automation systems have shown that the transfer of the driving task from the driver to the system can be experienced as a loss of autonomy and competency and may result in a feeling of being at the mercy of technology. Furthermore, the relationship with our cars is not only instrumental. The car is a personal artefact, an extension of the driver&amp;rsquo;s body connoted with feelings of independence and power. The car&amp;rsquo;s emancipation to an autonomous agent require a new basis of interacting with the inactive driver to facilitate a pleasurable and meaningful driving experience. On the other hand, the relief from the driving task provides a unique opportunity for new types of activities during the piloted journey, amongst them, new forms of in-situ entertainment and games that are grounded in the contextual specificity of the automotive, mobile situation. This leads to the research objectives: What type of activities can support autonomous driving as pleasurable and meaningful? How should they be implemented to compensate for the constraints and drawbacks of the autonomous driving situation, but also to take advantage of the unique affordances of this new technology? To answer those questions, I designed and developed three working prototypes with the goal to envision future autonomous driving as a pleasurable and meaningful activity. Based on a research-through-design approach, I explored the potentials of the design space of autonomous driving by systematically aligning the core-interactions of the prototypes with the contextual constraints of dense urban traffic. Furthermore, I studied the impact of the three prototypes on the driving experience in a simulator set up as well as in a series of in-car user studies. This exegesis introduces the three prototypes as design artefacts and reflects on the findings of the complementary user studies. In doing so, it articulates a novel frame for understanding autonomous driving as a future design challenge for contextual activities. This research contributes to the increasing importance of user experience and game design in the automotive domain. As such, the contribution is threefold: (1) As design artefacts, the prototypes articulate a desired future of driving experiences in autonomous cars. (2) As a contextual design practice, the research contributes intermediate knowledge in the form of novel ideation methods and implementation strategies of non-driving activities. (3) As a conceptual frame for understanding autonomous driving, I propose three motivational affordances of autonomous driving (that were tangible experiences of the prototypes) as targets for aligning non-driving activities. The three prototypes presented in this exegesis articulate a desired pleasurable vision of autonomous driving of the future. As an inspirational frame, the three prototypes are studied to gain experiential insights into the challenge of designing pleasurable and meaningful non- driving interactions in a future autonomous driving context

Capturing value in a changing competitive environment: the case of Sirmax in automotive industry.

The objective of the thesis is to understand how a PP compound producer can succesfully enter in a new market and how to design his organizational structure to perform in an ambidextruos environment.ope

Exploring the digital transformation in the automotive industry to design an improved mobility service ecosystem for Mercedes-Benz

The automotive industry is simultaneously facing various forces of change and challenges. The broad aim of the research is to explore these forces of change and how they are impacting the automotive industry, to analyse and interpret their implications for Mercedes-Benz and to apply the insights gained to develop a new service innovation process. The digital transformation is responsible for an important paradigm change in many industries, but this is certainly true for the automotive sector. Digitalization and behavioural alterations of consumers opens new mobility service opportunities not only to the traditional automotive industry, but also to technology corporations. The qualitative research was performed with the philosophical stance of pragmatism and an explorative, inductive approach. The strategy of an embedded single case study with in-depth interviews and workshops, as methods for data collection, assured a focused but flexible qualitative research design. The research investigated intelligent mobility solutions, as well as future automotive connected services. The study captured the voice of the customer and the expertise of internal and external automotive managers via the introduction of an open service innovation approach. The research elaborated a stream of empirical research which resulted in original contributions to theory and practice in the field of service innovation management. The actual body of literature is still limited and generic on this topic. The findings detected political, economic, demographic, ecological, social, technological and legal changes that are affecting the automotive sector. Moreover, the study revealed that future, smart mobility solutions are linked to digital services and connectivity. Furthermore, the study discovered the importance of flexible finance solutions, electric cars, premium product-services and alternative, cleaner powertrain technologies. The findings confirmed the relevance of open innovation and co-creation as a methodology to introduce new mobility solutions in the automotive sector, which in general still operates in a closed innovation environment. Correspondingly, the research focused on the development of a customised service innovation process model, which valued integrated digital services. As a result of the study, the novel service innovation process model, entitled “DOING”, was developed to transform customer needs into valuable mobility services in the Mercedes-Benz ecosystem. Furthermore, this novel “DOING” process was implemented in a real-world business environment to design an improved mobility service ecosystem for Mercedes-Benz