Similarity-based Techniques for Trust Management

A network of people having established trust relations and a model for propagation of related trust scores are fundamental building blocks in many of todayŠs most successful e-commerce and recommendation systems. Many online communities are only successful if sufficient mu-tual trust between their members exists. Users want to know whom to trust and how muc

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges

Simultaneous Inference of User Representations and Trust

Inferring trust relations between social media users is critical for a number of applications wherein users seek credible information. The fact that available trust relations are scarce and skewed makes trust prediction a challenging task. To the best of our knowledge, this is the first work on exploring representation learning for trust prediction. We propose an approach that uses only a small amount of binary user-user trust relations to simultaneously learn user embeddings and a model to predict trust between user pairs. We empirically demonstrate that for trust prediction, our approach outperforms classifier-based approaches which use state-of-the-art representation learning methods like DeepWalk and LINE as features. We also conduct experiments which use embeddings pre-trained with DeepWalk and LINE each as an input to our model, resulting in further performance improvement. Experiments with a dataset of $\sim$356K user pairs show that the proposed method can obtain an high F-score of 92.65%.Comment: To appear in the proceedings of ASONAM'17. Please cite that versio

An improved model for trust-aware recommender systems based on multi-faceted trust

As customers enjoy the convenience of online shopping today, they face the problem of selecting from hundreds of thousands of products. Recommender systems, which make recommendations by matching products to customers based on the features of the products and the purchasing history of customers, are increasingly being incorporated into e-commerce websites. Collaborative filtering is a major approach to design algorithms for these systems. Much research has been directed toward enhancing the performance of recommender systems by considering various psychological and behavioural factors affecting the behaviour of users, e.g. trust and emotion. While e-commerce firms are keen to exploit information on social trust available on social networks to improve their services, conventional trust-aware collaborative filtering does not consider the multi-facets of social trust. In this research, we assume that a consumer tends to trust different people for recommendations on different types of product. For example, a user trusts a certain reviewer on popular items but may not place as much trust on the same reviewer on unpopular items. Furthermore, this thesis postulates that if we, as online shoppers, choose to establish trust on an individual while we ourselves are reviewing certain products, we value this individual’s opinions on these products and we most likely will value his/her opinions on similar products in future. Based on the above assumptions, this thesis proposes a new collaborative filtering algorithm for deriving multi-faceted trust based on trust establishment time. Experimental results based on historical data from Epinions show that the new algorithm can perform better in terms of accuracy when compared with conventional algorithms

Social Relations and Methods in Recommender Systems: A Systematic Review

With the constant growth of information, data sparsity problems, and cold start have become a complex problem in obtaining accurate recommendations. Currently, authors consider the user's historical behavior and find contextual information about the user, such as social relationships, time information, and location. In this work, a systematic review of the literature on recommender systems that use the information on social relationships between users was carried out. As the main findings, social relations were classified into three groups: trust, friend activities, and user interactions. Likewise, the collaborative filtering approach was the most used, and with the best results, considering the methods based on memory and model. The most used metrics that we found, and the recommendation methods studied in mobile applications are presented. The information provided by this study can be valuable to increase the precision of the recommendations

A Compositional Model of Multi-faceted Trust for Personalized Item Recommendation

Trust-based recommender systems improve rating prediction with respect to Collaborative Filtering by leveraging the additional information provided by a trust network among users to deal with the cold start problem. However, they are challenged by recent studies according to which people generally perceive the usage of data about social relations as a violation of their own privacy. In order to address this issue, we extend trust-based recommender systems with additional evidence about trust, based on public anonymous information, and we make them configurable with respect to the data that can be used in the given application domain: 1 - We propose the Multi-faceted Trust Model (MTM) to define trust among users in a compositional way, possibly including or excluding the types of information it contains. MTM flexibly integrates social links with public anonymous feedback received by user profiles and user contributions in social networks. 2 - We propose LOCABAL+, based on MTM, which extends the LOCABAL trust-based recommender system with multi-faceted trust and trust-based social regularization. Experiments carried out on two public datasets of item reviews show that, with a minor loss of user coverage, LOCABAL+ outperforms state-of-the art trust-based recommender systems and Collaborative Filtering in accuracy, ranking of items and error minimization both when it uses complete information about trust and when it ignores social relations. The combination of MTM with LOCABAL+ thus represents a promising alternative to state-of-the-art trust-based recommender systems