Knowledge-based Query Expansion in Real-Time Microblog Search

Since the length of microblog texts, such as tweets, is strictly limited to 140 characters, traditional Information Retrieval techniques suffer from the vocabulary mismatch problem severely and cannot yield good performance in the context of microblogosphere. To address this critical challenge, in this paper, we propose a new language modeling approach for microblog retrieval by inferring various types of context information. In particular, we expand the query using knowledge terms derived from Freebase so that the expanded one can better reflect users' search intent. Besides, in order to further satisfy users' real-time information need, we incorporate temporal evidences into the expansion method, which can boost recent tweets in the retrieval results with respect to a given topic. Experimental results on two official TREC Twitter corpora demonstrate the significant superiority of our approach over baseline methods.Comment: 9 pages, 9 figure

spatio temporal contextualization of queries for microtexts in social media mathematical modeling

Abstract In this paper, we present our ongoing project on query contextualization by integrating all possible IoT-based data sources. Most importantly, mobile users are regarded as the IoT sensors which can be the textual data sources with spatio-temporal contexts. Given a large amount of text streams, it has been difficult for the traditional information retrieval systems to conduct the searching tasks. The goal of this work is i ) to understand and process microtexts in social media (e.g., Twitter and Facebook), and ii ) to reformulate the queries for searching for relevant microtexts in these social media

Lifetime lexical variation in social media

As the rapid growth of online social media attracts a large number of Internet users, the large volume of content generated by these users also provides us with an opportunity to study the lexical variation of people of different ages. In this paper, we present a latent variable model that jointly models the lexical content of tweets and Twitter users’ ages. Our model inherently assumes that a topic has not only a word distribution but also an age distribution. We propose a Gibbs-EM algorithm to perform inference on our model. Empirical evaluation shows that our model can learn meaningful age-specific topics such as “school” for teenagers and “health” for older people. Our model can also be used for age prediction and performs better than a number of baseline methods

Hyperlink-extended pseudo relevance feedback for improved microblog retrieval

Microblog retrieval has received much attention in recent years due to the wide spread of social microblogging platforms such as Twitter. The main motive behind microblog retrieval is to serve users searching a big collection of microblogs a list of relevant documents (microblogs) matching their search needs. What makes microblog retrieval different from normal web retrieval is the short length of the user queries and the documents that you search in, which leads to a big vocabulary mismatch problem. Many research studies investigated different approaches for microblog retrieval. Query expansion is one of the approaches that showed stable performance for improving microblog retrieval effectiveness. Query expansion is used mainly to overcome the vocabulary mismatch problem between user queries and short relevant documents. In our work, we investigate existing query expansion method (Pseudo Relevance Feedback - PRF) comprehensively, and propose an extension using the information from hyperlinks attached to the top relevant documents. Our experimental results on TREC microblog data showed that Pseudo Relevance Feedback (PRF) alone could outperform many retrieval approaches if configured properly. We showed that combining the expansion terms with the original query by a weight, not to dilute the effect of the original query, could lead to superior results. The weighted combine of the expansion terms is different than what is commonly used in the literature by appending the expansion terms to the original query without weighting. We experimented using different weighting schemes, and empirically found that assigning a small weight for the expansion terms 0.2, and 0.8 for the original query performs the best for the three evaluation sets 2011, 2012, and 2013. We applied the previous weighting scheme to the most reported PRF configuration used in the literature and measured the retrieval performance. The P@30 performance achieved using our weighting scheme was 0.485, 0.4136, and 0.4811 compared to 0.4585, 0.3548, and 0.3861 without applying weighting for the three evaluation sets 2011, 2012 and 2013 respectively. The MAP performance achieved using our weighting scheme was 0.4386, 0.2845, and 0.3262 compared to 0.3592, 0.2074, and 0.2256 without applying weighting for the three evaluation sets 2011, 2012 and 2013 respectively. Results also showed that utilizing hyperlinked documents attached to the top relevant tweets in query expansion improves the results over traditional PRF. By utilizing hyperlinked documents in the query expansion our best runs achieved 0.5000, 0.4339, and 0.5546 P@30 compared to 0.4864, 0.4203, and 0.5322 when applying traditional PRF, and 0.4587, 0.3044, and 0.3584 MAP when applying traditional PRF compared to 0.4405, 0.2850, and 0.3492 when utilizing the hyperlinked document contents (using web page titles, and meta-descriptions) for the three evaluation sets 2011, 2012 and 2013 respectively. We explored different types of information extracted from the hyperlinked documents; we show that using the document titles and meta-descriptions helps in improving the retrieval performance the most. On the other hand, using the meta- keywords degraded the retrieval performance. For the test set released in 2013, using our hyperlinked-extended approach achieved the best improvement over the PRF baseline, 0.5546 P@30 compared to 0.5322 and 0.3584 MAP compared to 0.3492. For the test sets released in 2011 and 2012 we got less improvements over PRF, 0.5000, 0.4339 P@30 compared to 0.4864, 0.4203, and 0.4587, 0.3044 MAP compared to 0.4405, 0.2850. We showed that this behavior was due to the age of the collection, where a lot of hyperlinked documents were taken down or moved and we couldn\u27t get their information. Our best results achieved using hyperlink-extended PRF achieved statistically significant improvements over the traditional PRF for the test sets released in 2011, and 2013 using paired t-test with p-value \u3c 0.05. Moreover, our proposed approach outperformed the best results reported at TREC microblog track for the years 2011, and 2013, which applied more sophisticated algorithms. Our proposed approach achieved 0.5000, 0.5546 P@30 compared to 0.4551, 0.5528 achieved by the best runs in TREC, and 0.4587, 0.3584 MAP compared to 0.3350, 0.3524 for the evaluation sets of 2011 and 2013 respectively. The main contributions of our work can be listed as follows: 1. Providing a comprehensive study for the usage of traditional PRF with microblog retrieval using various configurations. 2. Introducing a hyperlink-based PRF approach for microblog retrieval by utilizing hyperlinks embedded in initially retrieved tweets, which showed a significant improvement to retrieval effectiveness

Leveraging social relevance : using social networks to enhance literature access and microblog search

L'objectif principal d'un système de recherche d'information est de sélectionner les documents pertinents qui répondent au besoin en information exprimé par l'utilisateur à travers une requête. Depuis les années 1970-1980, divers modèles théoriques ont été proposés dans ce sens pour représenter les documents et les requêtes d'une part et les apparier d'autre part, indépendamment de tout utilisateur. Plus récemment, l'arrivée du Web 2.0 ou le Web social a remis en cause l'efficacité de ces modèles du fait qu'ils ignorent l'environnement dans lequel l'information se situe. En effet, l'utilisateur n'est plus un simple consommateur de l'information mais il participe également à sa production. Pour accélérer la production de l'information et améliorer la qualité de son travail, l'utilisateur échange de l'information avec son voisinage social dont il partage les mêmes centres d'intérêt. Il préfère généralement obtenir l'information d'un contact direct plutôt qu'à partir d'une source anonyme. Ainsi, l'utilisateur, influencé par son environnement socio-cultuel, donne autant d'importance à la proximité sociale de la ressource d'information autant qu'à la similarité des documents à sa requête. Dans le but de répondre à ces nouvelles attentes, la recherche d'information s'oriente vers l'implication de l'utilisateur et de sa composante sociale dans le processus de la recherche. Ainsi, le nouvel enjeu de la recherche d'information est de modéliser la pertinence compte tenu de la position sociale et de l'influence de sa communauté. Le second enjeu est d'apprendre à produire un ordre de pertinence qui traduise le mieux possible l'importance et l'autorité sociale. C'est dans ce cadre précis, que s'inscrit notre travail. Notre objectif est d'estimer une pertinence sociale en intégrant d'une part les caractéristiques sociales des ressources et d'autre part les mesures de pertinence basées sur les principes de la recherche d'information classique. Nous proposons dans cette thèse d'intégrer le réseau social d'information dans le processus de recherche d'information afin d'utiliser les relations sociales entre les acteurs sociaux comme une source d'évidence pour mesurer la pertinence d'un document en réponse à une requête. Deux modèles de recherche d'information sociale ont été proposés à des cadres applicatifs différents : la recherche d'information bibliographique et la recherche d'information dans les microblogs. Les importantes contributions de chaque modèle sont détaillées dans la suite. Un modèle social pour la recherche d'information bibliographique. Nous avons proposé un modèle générique de la recherche d'information sociale, déployé particulièrement pour l'accès aux ressources bibliographiques. Ce modèle représente les publications scientifiques au sein d'réseau social et évalue leur importance selon la position des auteurs dans le réseau. Comparativement aux approches précédentes, ce modèle intègre des nouvelles entités sociales représentées par les annotateurs et les annotations sociales. En plus des liens de coauteur, ce modèle exploite deux autres types de relations sociales : la citation et l'annotation sociale. Enfin, nous proposons de pondérer ces relations en tenant compte de la position des auteurs dans le réseau social et de leurs mutuelles collaborations. Un modèle social pour la recherche d'information dans les microblogs.} Nous avons proposé un modèle pour la recherche de tweets qui évalue la qualité des tweets selon deux contextes: le contexte social et le contexte temporel. Considérant cela, la qualité d'un tweet est estimé par l'importance sociale du blogueur correspondant. L'importance du blogueur est calculée par l'application de l'algorithme PageRank sur le réseau d'influence sociale. Dans ce même objectif, la qualité d'un tweet est évaluée selon sa date de publication. Les tweets soumis dans les périodes d'activité d'un terme de la requête sont alors caractérisés par une plus grande importance. Enfin, nous proposons d'intégrer l'importance sociale du blogueur et la magnitude temporelle avec les autres facteurs de pertinence en utilisant un modèle Bayésien.An information retrieval system aims at selecting relevant documents that meet user's information needs expressed with a textual query. For the years 1970-1980, various theoretical models have been proposed in this direction to represent, on the one hand, documents and queries and on the other hand to match information needs independently of the user. More recently, the arrival of Web 2.0, known also as the social Web, has questioned the effectiveness of these models since they ignore the environment in which the information is located. In fact, the user is no longer a simple consumer of information but also involved in its production. To accelerate the production of information and improve the quality of their work, users tend to exchange documents with their social neighborhood that shares the same interests. It is commonly preferred to obtain information from a direct contact rather than from an anonymous source. Thus, the user, under the influenced of his social environment, gives as much importance to the social prominence of the information as the textual similarity of documents at the query. In order to meet these new prospects, information retrieval is moving towards novel user centric approaches that take into account the social context within the retrieval process. Thus, the new challenge of an information retrieval system is to model the relevance with regards to the social position and the influence of individuals in their community. The second challenge is produce an accurate ranking of relevance that reflects as closely as possible the importance and the social authority of information producers. It is in this specific context that fits our work. Our goal is to estimate the social relevance of documents by integrating the social characteristics of resources as well as relevance metrics as defined in classical information retrieval field. We propose in this work to integrate the social information network in the retrieval process and exploit the social relations between social actors as a source of evidence to measure the relevance of a document in response to a query. Two social information retrieval models have been proposed in different application frameworks: literature access and microblog retrieval. The main contributions of each model are detailed in the following. A social information model for flexible literature access. We proposed a generic social information retrieval model for literature access. This model represents scientific papers within a social network and evaluates their importance according to the position of respective authors in the network. Compared to previous approaches, this model incorporates new social entities represented by annotators and social annotations (tags). In addition to co-authorships, this model includes two other types of social relationships: citation and social annotation. Finally, we propose to weight these relationships according to the position of authors in the social network and their mutual collaborations. A social model for information retrieval for microblog search. We proposed a microblog retrieval model that evaluates the quality of tweets in two contexts: the social context and temporal context. The quality of a tweet is estimated by the social importance of the corresponding blogger. In particular, blogger's importance is calculated by the applying PageRank algorithm on the network of social influence. With the same aim, the quality of a tweet is evaluated according to its date of publication. Tweets submitted in periods of activity of query terms are then characterized by a greater importance. Finally, we propose to integrate the social importance of blogger and the temporal magnitude tweets as well as other relevance factors using a Bayesian network model

Visual Social Media and Vernacular Responses to Environmental Issues in China

This thesis investigates the role of visual social media in providing ordinary Chinese with an alternative space to articulate their opinions on environmental issues. By studying three notable environmental cases, this thesis explores how ordinary Chinese adopt visual social media practices as a response to environmental issues, and to aid in the fight for environmental justice. This thesis provides a new perspective to understand China’s visual social media practices and its networked civic engagement

Conceptualizing the Electronic Word-of-Mouth Process: What We Know and Need to Know About eWOM Creation, Exposure, and Evaluation

Electronic word of mouth (eWOM) is a prevalent consumer practice that has undeniable effects on the company bottom line, yet it remains an over-labeled and under-theorized concept. Thus, marketers could benefit from a practical, science-based roadmap to maximize its business value. Building on the consumer motivation–opportunity–ability framework, this study conceptualizes three distinct stages in the eWOM process: eWOM creation, eWOM exposure, and eWOM evaluation. For each stage, we adopt a dual lens—from the perspective of the consumer (who sends and receives eWOM) and that of the marketer (who amplifies and manages eWOM for business results)—to synthesize key research insights and propose a research agenda based on a multidisciplinary systematic review of 1050 academic publications on eWOM published between 1996 and 2019. We conclude with a discussion of the future of eWOM research and practice