Supervised Rank Aggregation for Predicting Influence in Networks

Much work in Social Network Analysis has focused on the identification of the most important actors in a social network. This has resulted in several measures of influence and authority. While most of such sociometrics (e.g., PageRank) are driven by intuitions based on an actors location in a network, asking for the "most influential" actors in itself is an ill-posed question, unless it is put in context with a specific measurable task. Constructing a predictive task of interest in a given domain provides a mechanism to quantitatively compare different measures of influence. Furthermore, when we know what type of actionable insight to gather, we need not rely on a single network centrality measure. A combination of measures is more likely to capture various aspects of the social network that are predictive and beneficial for the task. Towards this end, we propose an approach to supervised rank aggregation, driven by techniques from Social Choice Theory. We illustrate the effectiveness of this method through experiments on Twitter and citation networks

GhostLink: Latent Network Inference for Influence-aware Recommendation

Social influence plays a vital role in shaping a user's behavior in online communities dealing with items of fine taste like movies, food, and beer. For online recommendation, this implies that users' preferences and ratings are influenced due to other individuals. Given only time-stamped reviews of users, can we find out who-influences-whom, and characteristics of the underlying influence network? Can we use this network to improve recommendation? While prior works in social-aware recommendation have leveraged social interaction by considering the observed social network of users, many communities like Amazon, Beeradvocate, and Ratebeer do not have explicit user-user links. Therefore, we propose GhostLink, an unsupervised probabilistic graphical model, to automatically learn the latent influence network underlying a review community -- given only the temporal traces (timestamps) of users' posts and their content. Based on extensive experiments with four real-world datasets with 13 million reviews, we show that GhostLink improves item recommendation by around 23% over state-of-the-art methods that do not consider this influence. As additional use-cases, we show that GhostLink can be used to differentiate between users' latent preferences and influenced ones, as well as to detect influential users based on the learned influence graph

Learning and Optimization with Submodular Functions

In many naturally occurring optimization problems one needs to ensure that the definition of the optimization problem lends itself to solutions that are tractable to compute. In cases where exact solutions cannot be computed tractably, it is beneficial to have strong guarantees on the tractable approximate solutions. In order operate under these criterion most optimization problems are cast under the umbrella of convexity or submodularity. In this report we will study design and optimization over a common class of functions called submodular functions. Set functions, and specifically submodular set functions, characterize a wide variety of naturally occurring optimization problems, and the property of submodularity of set functions has deep theoretical consequences with wide ranging applications. Informally, the property of submodularity of set functions concerns the intuitive "principle of diminishing returns. This property states that adding an element to a smaller set has more value than adding it to a larger set. Common examples of submodular monotone functions are entropies, concave functions of cardinality, and matroid rank functions; non-monotone examples include graph cuts, network flows, and mutual information. In this paper we will review the formal definition of submodularity; the optimization of submodular functions, both maximization and minimization; and finally discuss some applications in relation to learning and reasoning using submodular functions.Comment: Tech Report - USC Computer Science CS-599, Convex and Combinatorial Optimizatio

Recommendation Systems for Tourism Based on Social Networks: A Survey

Nowadays, recommender systems are present in many daily activities such as online shopping, browsing social networks, etc. Given the rising demand for reinvigoration of the tourist industry through information technology, recommenders have been included into tourism websites such as Expedia, Booking or Tripadvisor, among others. Furthermore, the amount of scientific papers related to recommender systems for tourism is on solid and continuous growth since 2004. Much of this growth is due to social networks that, besides to offer researchers the possibility of using a great mass of available and constantly updated data, they also enable the recommendation systems to become more personalised, effective and natural. This paper reviews and analyses many research publications focusing on tourism recommender systems that use social networks in their projects. We detail their main characteristics, like which social networks are exploited, which data is extracted, the applied recommendation techniques, the methods of evaluation, etc. Through a comprehensive literature review, we aim to collaborate with the future recommender systems, by giving some clear classifications and descriptions of the current tourism recommender systems

Data-driven Computational Social Science: A Survey

Social science concerns issues on individuals, relationships, and the whole society. The complexity of research topics in social science makes it the amalgamation of multiple disciplines, such as economics, political science, and sociology, etc. For centuries, scientists have conducted many studies to understand the mechanisms of the society. However, due to the limitations of traditional research methods, there exist many critical social issues to be explored. To solve those issues, computational social science emerges due to the rapid advancements of computation technologies and the profound studies on social science. With the aids of the advanced research techniques, various kinds of data from diverse areas can be acquired nowadays, and they can help us look into social problems with a new eye. As a result, utilizing various data to reveal issues derived from computational social science area has attracted more and more attentions. In this paper, to the best of our knowledge, we present a survey on data-driven computational social science for the first time which primarily focuses on reviewing application domains involving human dynamics. The state-of-the-art research on human dynamics is reviewed from three aspects: individuals, relationships, and collectives. Specifically, the research methodologies used to address research challenges in aforementioned application domains are summarized. In addition, some important open challenges with respect to both emerging research topics and research methods are discussed.Comment: 28 pages, 8 figure

Modeling Influence with Semantics in Social Networks: a Survey

The discovery of influential entities in all kinds of networks (e.g. social, digital, or computer) has always been an important field of study. In recent years, Online Social Networks (OSNs) have been established as a basic means of communication and often influencers and opinion makers promote politics, events, brands or products through viral content. In this work, we present a systematic review across i) online social influence metrics, properties, and applications and ii) the role of semantic in modeling OSNs information. We end up with the conclusion that both areas can jointly provide useful insights towards the qualitative assessment of viral user-generated content, as well as for modeling the dynamic properties of influential content and its flow dynamics.Comment: 61 pages, 3 figures, 4 table

Social Science Guided Feature Engineering: A Novel Approach to Signed Link Analysis

Many real-world relations can be represented by signed networks with positive links (e.g., friendships and trust) and negative links (e.g., foes and distrust). Link prediction helps advance tasks in social network analysis such as recommendation systems. Most existing work on link analysis focuses on unsigned social networks. The existence of negative links piques research interests in investigating whether properties and principles of signed networks differ from those of unsigned networks, and mandates dedicated efforts on link analysis for signed social networks. Recent findings suggest that properties of signed networks substantially differ from those of unsigned networks and negative links can be of significant help in signed link analysis in complementary ways. In this article, we center our discussion on a challenging problem of signed link analysis. Signed link analysis faces the problem of data sparsity, i.e. only a small percentage of signed links are given. This problem can even get worse when negative links are much sparser than positive ones as users are inclined more towards positive disposition rather than negative. We investigate how we can take advantage of other sources of information for signed link analysis. This research is mainly guided by three social science theories, Emotional Information, Diffusion of Innovations, and Individual Personality. Guided by these, we extract three categories of related features and leverage them for signed link analysis. Experiments show the significance of the features gleaned from social theories for signed link prediction and addressing the data sparsity challenge.Comment: This worked is published at ACM Transactions on Intelligent Systems and Technology(ACM TIST), 201

Using Sentiment Representation Learning to Enhance Gender Classification for User Profiling

User profiling means exploiting the technology of machine learning to predict attributes of users, such as demographic attributes, hobby attributes, preference attributes, etc. It's a powerful data support of precision marketing. Existing methods mainly study network behavior, personal preferences, post texts to build user profile. Through our data analysis of micro-blog, we find that females show more positive and have richer emotions than males in online social platform. This difference is very conducive to the distinction between genders. Therefore, we argue that sentiment context is important as well for user profiling.This paper focuses on exploiting microblog user posts to predict one of the demographic labels: gender. We propose a Sentiment Representation Learning based Multi-Layer Perceptron(SRL-MLP) model to classify gender. First we build a sentiment polarity classifier in advance by training Long Short-Term Memory(LSTM) model on e-commerce review corpus. Next we transfer sentiment representation to a basic MLP network. Last we conduct experiments on gender classification by sentiment representation. Experimental results show that our approach can improve gender classification accuracy by 5.53\%, from 84.20\% to 89.73\%

Mobile Information Retrieval

Mobile Information Retrieval (Mobile IR) is a relatively recent branch of Information Retrieval (IR) that is concerned with enabling users to carry out, using a mobile device, all the classical IR operations that they were used to carry out on a desktop. This includes finding content available on local repositories or on the web in response to a user query, interacting with the system in an explicit or implicit way, reformulate the query and/or visualise the content of the retrieved documents, as well as providing relevance judgments to improve the retrieval process. This book is structured as follows. Chapter 2 provides a very brief overview of IR and of Mobile IR, briefly outlining what in Mobile IR is different from IR. Chapter 3 provides the foundations of Mobile IR, looking at the characteristics of mobile devices and what they bring to IR, but also looking at how the concept of relevance changed from standard IR to Mobile IR. Chapter 4 presents an overview of the document collections that are searchable by a Mobile IR system, and that are somehow different from classical IR ones; available for experimentation, including collections of data that have become complementary to Mobile IR. Similarly, Chapter 5 reviews mobile information needs studies and users log analysis. Chapter 6 reviews studies aimed at adapting and improving the users interface to the needs of Mobile IR. Chapter 7, instead, reviews work on context awareness, which studies the many aspects of the user context that Mobile IR employs. Chapter 8 reviews some of evaluation work done in Mobile IR, highlighting the distinctions with classical IR from the perspectives of two main IR evaluation methodologies: users studies and test collections. Finally, Chapter 9 reports the conclusions of this review, highlighting briefly some trends in Mobile IR that we believe will drive research in the next few years.Comment: 116 pages, published in 201

Socially-Aware Networking: A Survey

The widespread proliferation of handheld devices enables mobile carriers to be connected at anytime and anywhere. Meanwhile, the mobility patterns of mobile devices strongly depend on the users' movements, which are closely related to their social relationships and behaviors. Consequently, today's mobile networks are becoming increasingly human centric. This leads to the emergence of a new field which we call socially-aware networking (SAN). One of the major features of SAN is that social awareness becomes indispensable information for the design of networking solutions. This emerging paradigm is applicable to various types of networks (e.g. opportunistic networks, mobile social networks, delay tolerant networks, ad hoc networks, etc) where the users have social relationships and interactions. By exploiting social properties of nodes, SAN can provide better networking support to innovative applications and services. In addition, it facilitates the convergence of human society and cyber physical systems. In this paper, for the first time, to the best of our knowledge, we present a survey of this emerging field. Basic concepts of SAN are introduced. We intend to generalize the widely-used social properties in this regard. The state-of-the-art research on SAN is reviewed with focus on three aspects: routing and forwarding, incentive mechanisms and data dissemination. Some important open issues with respect to mobile social sensing and learning, privacy, node selfishness and scalability are discussed.Comment: accepted. IEEE Systems Journal, 201