Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap

After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in multimedia search engines, we have identified and analyzed gaps within European research effort during our second year. In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio- economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal challenges

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research

A comparative analysis of recommender systems based on item aspect opinions extracted from user reviews

In popular applications such as e-commerce sites and social media, users provide online reviews giving personal opinions about a wide array of items, such as products, services and people. These reviews are usually in the form of free text, and represent a rich source of information about the users’ preferences. Among the information elements that can be extracted from reviews, opinions about particular item aspects (i.e., characteristics, attributes or components) have been shown to be effective for user modeling and personalized recommendation. In this paper, we investigate the aspect-based recommendation problem by separately addressing three tasks, namely identifying references to item aspects in user reviews, classifying the sentiment orientation of the opinions about such aspects in the reviews, and exploiting the extracted aspect opinion information to provide enhanced recommendations. Differently to previous work, we integrate and empirically evaluate several state-of-the-art and novel methods for each of the above tasks. We conduct extensive experiments on standard datasets and several domains, analyzing distinct recommendation quality metrics and characteristics of the datasets, domains and extracted aspects. As a result of our investigation, we not only derive conclusions about which combination of methods is most appropriate according to the above issues, but also provide a number of valuable resources for opinion mining and recommendation purposes, such as domain aspect vocabularies and domain-dependent, aspect-level lexiconsThis work was supported by the Spanish Ministry of Economy, Industry and Competitiveness (TIN2016-80630-P)

A review of the role of sensors in mobile context-aware recommendation systems

Recommendation systems are specialized in offering suggestions about specific items of different types (e.g., books, movies, restaurants, and hotels) that could be interesting for the user. They have attracted considerable research attention due to their benefits and also their commercial interest. Particularly, in recent years, the concept of context-aware recommendation system has appeared to emphasize the importance of considering the context of the situations in which the user is involved in order to provide more accurate recommendations. The detection of the context requires the use of sensors of different types, which measure different context variables. Despite the relevant role played by sensors in the development of context-aware recommendation systems, sensors and recommendation approaches are two fields usually studied independently. In this paper, we provide a survey on the use of sensors for recommendation systems. Our contribution can be seen from a double perspective. On the one hand, we overview existing techniques used to detect context factors that could be relevant for recommendation. On the other hand, we illustrate the interest of sensors by considering different recommendation use cases and scenarios

Personalised video retrieval: application of implicit feedback and semantic user profiles

A challenging problem in the user profiling domain is to create profiles of users of retrieval systems. This problem even exacerbates in the multimedia domain. Due to the Semantic Gap, the difference between low-level data representation of videos and the higher concepts users associate with videos, it is not trivial to understand the content of multimedia documents and to find other documents that the users might be interested in. A promising approach to ease this problem is to set multimedia documents into their semantic contexts. The semantic context can lead to a better understanding of the personal interests. Knowing the context of a video is useful for recommending users videos that match their information need. By exploiting these contexts, videos can also be linked to other, contextually related videos. From a user profiling point of view, these links can be of high value to recommend semantically related videos, hence creating a semantic-based user profile. This thesis introduces a semantic user profiling approach for news video retrieval, which exploits a generic ontology to put news stories into its context. Major challenges which inhibit the creation of such semantic user profiles are the identification of user's long-term interests and the adaptation of retrieval results based on these personal interests. Most personalisation services rely on users explicitly specifying preferences, a common approach in the text retrieval domain. By giving explicit feedback, users are forced to update their need, which can be problematic when their information need is vague. Furthermore, users tend not to provide enough feedback on which to base an adaptive retrieval algorithm. Deviating from the method of explicitly asking the user to rate the relevance of retrieval results, the use of implicit feedback techniques helps by learning user interests unobtrusively. The main advantage is that users are relieved from providing feedback. A disadvantage is that information gathered using implicit techniques is less accurate than information based on explicit feedback. In this thesis, we focus on three main research questions. First of all, we study whether implicit relevance feedback, which is provided while interacting with a video retrieval system, can be employed to bridge the Semantic Gap. We therefore first identify implicit indicators of relevance by analysing representative video retrieval interfaces. Studying whether these indicators can be exploited as implicit feedback within short retrieval sessions, we recommend video documents based on implicit actions performed by a community of users. Secondly, implicit relevance feedback is studied as potential source to build user profiles and hence to identify users' long-term interests in specific topics. This includes studying the identification of different aspects of interests and storing these interests in dynamic user profiles. Finally, we study how this feedback can be exploited to adapt retrieval results or to recommend related videos that match the users' interests. We analyse our research questions by performing both simulation-based and user-centred evaluation studies. The results suggest that implicit relevance feedback can be employed in the video domain and that semantic-based user profiles have the potential to improve video exploration

Context-Aware Recommendation Systems in Mobile Environments

Nowadays, the huge amount of information available may easily overwhelm users when they need to take a decision that involves choosing among several options. As a solution to this problem, Recommendation Systems (RS) have emerged to offer relevant items to users. The main goal of these systems is to recommend certain items based on user preferences. Unfortunately, traditional recommendation systems do not consider the user’s context as an important dimension to ensure high-quality recommendations. Motivated by the need to incorporate contextual information during the recommendation process, Context-Aware Recommendation Systems (CARS) have emerged. However, these recent recommendation systems are not designed with mobile users in mind, where the context and the movements of the users and items may be important factors to consider when deciding which items should be recommended. Therefore, context-aware recommendation models should be able to effectively and efficiently exploit the dynamic context of the mobile user in order to offer her/him suitable recommendations and keep them up-to-date.The research area of this thesis belongs to the fields of context-aware recommendation systems and mobile computing. We focus on the following scientific problem: how could we facilitate the development of context-aware recommendation systems in mobile environments to provide users with relevant recommendations? This work is motivated by the lack of generic and flexible context-aware recommendation frameworks that consider aspects related to mobile users and mobile computing. In order to solve the identified problem, we pursue the following general goal: the design and implementation of a context-aware recommendation framework for mobile computing environments that facilitates the development of context-aware recommendation applications for mobile users. In the thesis, we contribute to bridge the gap not only between recommendation systems and context-aware computing, but also between CARS and mobile computing.<br /

Context aware advertising

IP Television (IPTV) has created a new arena for digital advertising that has not been explored to its full potential yet. IPTV allows users to retrieve on demand content and recommended content; however, very limited research has been applied in the domain of advertising in IPTV systems. The diversity of the field led to a lot of mature efforts in the fields of content recommendation and mobile advertising. The introduction of IPTV and smart devices led to the ability to gather more context information that was not subject of study before. This research attempts at studying the different contextual parameters, how to enrich the advertising context to tailor better ads for users, devising a recommendation engine that utilizes the new context, building a prototype to prove the viability of the system and evaluating it on different quality of service and quality of experience measures. To tackle this problem, a review of the state of the art in the field of context-aware advertising as well as the related field of context-aware multimedia have been studied. The intent was to come up with the most relevant contextual parameters that can possibly yield a higher percentage precision for recommending advertisements to users. Subsequently, a prototype application was also developed to validate the feasibility and viability of the approach. The prototype gathers contextual information related to the number of viewers, their age, genders, viewing angles as well as their emotions. The gathered context is then dispatched to a web service which generates advertisement recommendations and sends them back to the user. A scheduler was also implemented to identify the most suitable time to push advertisements to users based on their attention span. To achieve our contributions, a corpus of 421 ads was gathered and processed for streaming. The advertisements were displayed in reality during the holy month of Ramadan, 2016. A data gathering application was developed where sample users were presented with 10 random ads and asked to rate and evaluate the advertisements according to a predetermined criteria. The gathered data was used for training the recommendation engine and computing the latent context-item preferences. This also served to identify the performance of a system that randomly sends advertisements to users. The resulting performance is used as a benchmark to compare our results against. When it comes to the recommendation engine itself, several implementation options were considered that pertain to the methodology to create a vector representation of an advertisement as well as the metric to use to measure the similarity between two advertisement vectors. The goal is to find a representation of advertisements that circumvents the cold start problem and the best similarity measure to use with the different vectorization techniques. A set of experiments have been designed and executed to identify the right vectorization methodology and similarity measure to apply in this problem domain. To evaluate the overall performance of the system, several experiments were designed and executed that cover different quality aspects of the system such as quality of service, quality of experience and quality of context. All three aspects have been measured and our results show that our recommendation engine exhibits a significant improvement over other mechanisms of pushing ads to users that are employed in currently existing systems. The other mechanisms placed in comparison are the random ad generation and targeted ad generation. Targeted ads mechanism relies on demographic information of the viewer with disregard to his/her historical consumption. Our system showed a precision percentage of 69.70% which means that roughly 7 out of 10 recommended ads are actually liked and viewed to the end by the viewer. The practice of randomly generating ads yields a result of 41.11% precision which means that only 4 out of 10 recommended ads are actually liked by viewers. The targeted ads system resulted in 51.39% precision. Our results show that a significant improvement can be introduced when employing context within a recommendation engine. When introducing emotion context, our results show a significant improvement in case the user’s emotion is happiness; however, it showed a degradation of performance when the user’s emotion is sadness. When considering all emotions, the overall results did not show a significant improvement. It is worth noting though that ads recommended based on detected emotions using our systems proved to always be relevant to the user\u27s current mood