Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

Using sentiment analysis in tourism research: A systematic, bibliometric, and integrative review

Purpose: Sentiment analysis is built from the information provided through text (reviews) to help understand the social sentiment toward their brand, product, or service. The main purpose of this paper is to draw an overview of the topics and the use of the sentiment analysis approach in tourism research. Methods: The study is a bibliometric analysis (VOSviewer), with a systematic and integrative review. The search occurred in March 2021 (Scopus) applying the search terms "sentiment analysis" and "tourism" in the title, abstract, or keywords, resulting in a final sample of 111 papers. Results: This analysis pointed out that China (35) and the United States (24) are the leading countries studying sentiment analysis with tourism. The first paper using sentiment analysis was published in 2012; there is a growing interest in this topic, presenting qualitative and quantitative approaches. The main results present four clusters to understand this subject. Cluster 1 discusses sentiment analysis and its application in tourism research, searching how online reviews can impact decision-making. Cluster 2 examines the resources used to make sentiment analysis, such as social media. Cluster 3 argues about methodological approaches in sentiment analysis and tourism, such as deep learning and sentiment classification, to understand the user-generated content. Cluster 4 highlights questions relating to the internet and tourism. Implications: The use of sentiment analysis in tourism research shows that government and entrepreneurship can draw and enhance communication strategies, reduce cost, and time, and mainly contribute to the decision-making process and understand consumer behavior

A SYSTEMATIC REVIEW OF COMPUTATIONAL METHODS IN AND RESEARCH TAXONOMY OF HOMOPHILY IN INFORMATION SYSTEMS

Homophily is both a principle for social group formation with like-minded people as well as a mechanism for social interactions. Recent years have seen a growing body of management research on homophily particularly on large-scale social media and digital platforms. However, the predominant traditional qualitative and quantitative methods employed face validity issues and/or are not well-suited for big social data. There are scant guidelines for applying computational methods to specific research domains concerning descriptive patterns, explanatory mechanisms, or predictive indicators of homophily. To fill this research gap, this paper offers a structured review of the emerging literature on computational social science approaches to homophily with a particular emphasis on their relevance, appropriateness, and importance to information systems research. We derive a research taxonomy for homophily and offer methodological reflections and recommendations to help inform future research

Social media competitive analysis and text mining: a case study in digital marketing in the hospitality industry

Objectives The main objectives of this study were to explore the effectiveness of using text mining to analyse the consumer generated content from online hotel reviews. Specifically, this study focuses on demonstrating the helpfulness of such tools in the case of Original Sokos Hotel Vaakuna Helsinki and Scandic Marski in Finland. By analyzing the current trends and patterns of the online reviews of the two hotels, the objective of the study is to understand the extent to which text mining can improve marketing decisions and thus bring value to consumers. Summary The tourism and hospitality industry has changed tremendously due to the emergence of online review platforms such as TripAdvisor.com. This study applies text mining analytics to conduct a content analysis on the social media content provided by hotel guests on these platforms. To gain competitive insights from the data, topic classification and sentiment analysis are used. Conclusions The findings of the research illustrate how topics and related sentiment can be identified from the online content. Although there are several similarities between the data regarding online discussion, the text mining analysis also identified some differences, which have the potential to contribute to gaining competitive intelligence in the industry. Overall, the study illustrates how simple text mining software, which requires little resources from firms can provide beneficial information about the market to hotels in international business

Explanation plug-in for stream-based collaborative filtering

Collaborative filtering is a widely used recommendation technique, which often relies on rating information shared by users, i.e., crowdsourced data. These filters rely on predictive algorithms, such as, memory or model based predictors, to build direct or latent user and item profiles from crowdsourced data. To predict unknown ratings, memory-based approaches rely on the similarity between users or items, whereas model-based mechanisms explore user and item latent profiles. However, many of these filters are opaque by design, leaving users with unexplained recommendations. To overcome this drawback, this paper introduces Explug, a local model-agnostic plug-in that works alongside stream-based collaborative filters to reorder and explain recommendations. The explanations are based on incremental user Trust & Reputation profiling and co-rater relationships. Experiments performed with crowdsourced data from TripAdvisor show that Explug explains and improves the quality of stream-based collaborative filter recommendations.Xunta de Galicia | Ref. ED481B-2021-118Fundação para a Ciência e a Tecnologia | Ref. UIDB/50014/202