Understanding the Barriers to the Assimilation of Interorganizational Technologies in Channel Relationships

Organizations are increasingly focusing on their value chain activities in an effort to improve their performance, especially in the recent economic times. Improving the effectiveness and efficiency of their channel activities has become a focal point for many organizations. Interorganizational systems (IOS’s) have played an important part in this effort. While in theory, IOS’s have the ability to enhance the degree of cooperation and coordination between two channel partners, often the results obtained are not what is expected. Hence, it becomes very important to understand the barriers to the assimilation of these technologies. Drawing upon theoretical perspectives of governance, including transaction cost analysis (TCA), control theory and agency theory, we develop an integrative model that examines the factors that influence an organizations assimilation process. The model identifies and examines three stages of assimilation: technological, exploitive and explorative assimilation that add value to an organization. The model features asset specificity, technological uncertainty, performance documentation, agent orientation and bilateral governance mechanisms as antecedents to assimilation. It also examines the moderating effects of bilateral mechanisms. Our results suggest that theories of governance provide an additional lens to examine assimilation phenomena. In specific, our empirical analysis leads to several key findings: (1) channel partners who are locked in to the relationship with high levels of asset specificity are more likely to assimilate the technology; (2) bilateral governance mechanisms are a key force in the assimilation process, with both direct and moderated effects; (3) organizations that view the channel partner as an agent of the firm are less likely to adopt the technology, especially when the relationship exhibits low levels of bilateral governance mechanisms. Together these findings provide new insights into barriers to the assimilation of IOS’s in channel relationships

The antecedents of post-initial adoption behavior in a S-D logic context: leveraging the power of the viral metaphor to advance service innovation adoption

Repercussions of innovation adoption and diffusion studies have long been imperative to the success of novel introductions. However, perceptions and deductions of current innovation understandings have been changing over time. The paradigm shift from the goods-dominant (G-D) logic to the service-dominant (S-D) logic potentially makes the distinction between product (goods) innovation and service innovation redundant as the S-D logic lens views all innovations as service innovations (Vargo and Lusch, 2004; 2008; Lusch and Nambisan, 2015). From this perspective, product innovations are in essence service innovations, as goods serve as mere distribution mechanisms to deliver service. Nonetheless, the transition to such a broadened and transcending view of service innovation necessitates concurrently a change in the underlying models used to investigate innovation and its subsequent adoption. The present research addresses this gap by engendering a novel model for the most crucial period of service diffusion within the S-D logic context – the post-initial adoption phase, which demarcates an individual’s behavior after the initial adoption decision of a service. As a wellfounded understanding of service diffusion and the complementary innovation adoption still lingers in its infancy, the current study develops a model based on interdisciplinary domains mapping. Here fore, knowledge of the relatively established viral source domain is mapped to the comparatively undetermined target domain of service innovation adoption. To assess the model and test the importance of the explanatory variables, survey data from 750 respondents of a bank in Northern Germany is scrutinized by means of Structural Equation Modeling (SEM). The findings reveal that the continuance intention of a customer, actual usage of the service and the customer influencer value all constitute important postinitial adoption behavior that have meaningful implications for a successful service adoption. Second, the four constructs customer influencer value, organizational commitment, perceived usefulness and service customization are evidenced to have a differential impact on a iv customer’s post-initial adoption behavior. Third, this study indicates that post-initial adoption behavior further underlies the influence of a user’s age and besides that is also provoked by the internal and external environments of service adoption. Finally, this research amalgamates the broad view of service innovation by Nambisan and Lusch (2015) with the findings ensuing this enquiry’s model to arrive at a framework that it both, generalizable and practically applicable. Implications for academia and practitioners are captured along with avenues for future research

Ethics and taxation : a cross-national comparison of UK and Turkish firms

This paper investigates responses to tax related ethical issues facing busines

Customer experience management: Expanding our understanding of the drivers and consequences of the customer experience

The present doctoral dissertation aims to analyze thenew business landscape that suggests the importance of customer experience ¿ its drivers and consequences from a dynamic perspective. The drivers of customer experience provide firms with crucial knowledge about the experience expectations and desires of the customers, thereby enabling firms to identify the key determinants which significantly shape customer perceptions toward the experience with the firm. This is very important for firms, since the effort dedicated by firms to improve customer experience is not always equally perceived and/or valued by customers. Likewise, integrating the consequences of customer experience allows firms to translate their investment in customer experience into specific opportunities and enhanced performance outcomes (financial, behavioral, and relational). This is specifically critical, considering that a customer experience perceived as favorable by customers might not have a positive impact on firm outcomes. Customer experience is not static but evolve over time. By taking into account the dynamic nature of customer experience, firms may capture the occurred changes in customers and adjust the factors under their controls immediately, thereby ensuring the alignment between customer experience expectations and firms¿ offerings. In this way, through a dynamic lens, we establish the linkage across what firms do, what customers think, what customers do, and finally what firms get. The thesis is consisted of three studies. Study 1 investigates the impact of firms¿ investments in three key strategic levers (i.e., value, the brand, and the relationship) on the customer experience as well as the direct and moderating role played by social influence. We integrate research in customer relationship management (i.e., customer equity framework) (Rust, Lemon, & Zeithaml, 2004) and customer experience management (Lemon & Verhoef, 2016; Verhoef et al., 2009) and offer a unifying framework to understand the linkages between the three equity drivers (i.e., value equity, brand equity, relationship equity), social influence, the customer experience, and its ultimate impact on profitability. Study 2 focuses on the separate and joint effects of customer experience and lock-in on customer retention. Building barriers to lock customers and improving the customer experience are two key strategies employed by firms to enhance customer retention. Although pursuing the same goal, these strategies work differently: the former relies more on a calculative, cost¿benefit approach to the exchange, while the latter promotes the affective aspects of the relationship. Finally, study 3 investigates how different dimensions of customer experience (recency effect, peak effect, trend effect, and fluctuation effect) and different relationship marketing (RM) actions (i.e., advertising communication, product innovation, and conflict) impact customer relationship expansion from a dynamic perspective, and distinguishes their short-term and long-term effects. Self-determination theory posits that motivation for pursuing activities are consisted of intrinsic (the ones originating from the self and one¿s desire) and extrinsic factors (originating from external demands).<br /

Be open to failure:Open innovation failure in dynamic environments

Despite the considerable efforts made to investigate the factors that could potentially influence open innovation (OI), very little is understood about the impact of environmental factors such as dynamism. In addition, the question relating to the relationship between environmental factors and OI remains unresolved. Further, the conditions under which this relationship is more or less pronounced are also little understood. With our study, we examined these gaps through data collected from 209 emerging market small and medium enterprises (ESMEs) operating in the United Arab Emirates (UAE). Our analyses show that environmental dynamism negatively influences OI and that this nexus is mediated by organizational learning culture. In addition, we found that the mediation effect of organizational learning culture is moderated by relational trust, in that it is improved at high levels of relational trust. Finally, we found that the organizational learning-OI nexus is moderated by firm size and industry type. These findings extend our knowledge of the role played by micro-environmental factors in OI activities.© 2023 The Author(s). Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).fi=vertaisarvioitu|en=peerReviewed

Analysing relationship quality and its contribution to consumer relationship proneness

Relationship marketing has been the dominant paradigm in the sphere of marketing in the last decades. However, aspects such as globalisation, development of information technologies, or the growing competitiveness pressure have caused the way of approaching relationship management with consumers to change. A consumer feels as the lead character and demands personalised treatment customised to his/her needs and specific characteristics. In this context, relationship quality (RQ) allows to understand the proneness of consumers to keep their commercial relations alive. Several are the studies that analyse RQ antecedents, but none has used a comprehensive management approach that includes resources and capabilities (such as market orientation or knowledge management) that a company has available for management in order to enhance said RQ. Furthermore, we analyse the effect of said perceived quality on the consumer’s proneness to maintain the relationship

Enhancing the Effectiveness of Companies’ Open Innovation Efforts for Firm Performance: A Comprehensive Network Perspective

This thesis is devoted to a phenomenon that is currently reshaping the global business architecture: Open innovation (OI) networks. Managers are interested to know how to construct and manage their networks such that they are beneficial for their OI efforts. The goal of the thesis is to determine how network characteristics influence the effectiveness of different types of OI activities and how firms can achieve a beneficial network position by engaging in OI efforts. This thesis is based on three empirical studies that draw on social network theory as an overreaching theoretical framework. Furthermore, this thesis aligns social network theory with the relational view and the literature on distant knowledge. To provide a comprehensive understanding of OI networks, the studies in this thesis also employ different methodological approaches: Crosssectional and longitudinal analysis based on multisource and multiindustry datasets. The key results show that in order to profit from OI firms need well-elaborated risk and network management practices that are applied to the main decisions that managers have to make regarding firms’ entire OI efforts. In specific, network characteristics can help firms to increase the potentials of the upsides of OI and at the same time they can reduce the risks of the downsides of OI. Moreover, certain types of OI activities are more or less suitable for achieving a beneficial position in an OI network and fostering firm performance. Altogether, this thesis provides important implications for managerial practice and closes relevant gaps in the scientific research regarding OI networks

Investigating the impact of networking capability on firm innovation performance:using the resource-action-performance framework

The author's final peer reviewed version can be found by following the URI link. The Publisher's final version can be found by following the DOI link.Purpose The experience of successful firms has proven that one of the most important ways to promote co-learning and create successful networked innovations is the proper application of inter-organizational knowledge mechanisms. This study aims to use a resource-action-performance framework to open the black box on the relationship between networking capability and innovation performance. The research population embraces companies in the Iranian automotive industry. Design/methodology/approach Due to the latent nature of the variables studied, the required data are collected through a web-based cross-sectional survey. First, the content validity of the measurement tool is evaluated by experts. Then, a pre-test is conducted to assess the reliability of the measurement tool. All data are gathered by the Iranian Vehicle Manufacturers Association (IVMA) and Iranian Auto Parts Manufacturers Association (IAPMA) samples. The power analysis method and G*Power software are used to determine the sample size. Moreover, SmartPLS 3 and IBM SPSS 25 software are used for data analysis of the conceptual model and relating hypotheses. Findings The results of this study indicated that the relationships between networking capability, inter-organizational knowledge mechanisms and inter-organizational learning result in a self-reinforcing loop, with a marked impact on firm innovation performance. Originality/value Since there is little understanding of the interdependencies of networking capability, inter-organizational knowledge mechanisms, co-learning and their effect on firm innovation performance, most previous research studies have focused on only one or two of the above-mentioned variables. Thus, their cumulative effect has not examined yet. Looking at inter-organizational relationships from a network perspective and knowledge-based view (KBV), and to consider the simultaneous effect of knowledge mechanisms and learning as intermediary actions alongside, to consider the performance effect of the capability-building process, are the main advantages of this research

Creation of principal-agency relationship value : social capital and dynamic learning capability perspectives

In this \u27age of turbulence\u27 (Greenspan, 2007), businesses, in response to challenges of globalized competition, escalated customer expectation, and disruptive technological innovations, find innovative value propositions (Slater, 1997) critical for survival and sustained competitiveness. In lined with relationship marketing that suppliers need target valuable custome r to establish long-term relationship for survival in fierce competition (Gronroos, 2000), scholars (e.g. Walter, Ritter & Gemunden, 2001) looking from supplier perspective identify direct and indirect value as two dimensions for supplier-perceived relationship value. Direct value-based drivers of business relationships consist of higher profits from the product and service offering (i.e. profit function), growth of trade volumes (i.e. volume function), and the possibility to sell over-capacity (i.e. safeguard function). Indirect value-based drivers of business relationship consist of customers’ contribution in cooperative development of new products or processes (i.e. innovative function), intelligence about the markets and customers (i.e. market function and scout function), and facilitation of access to important third parties (i.e. access function). To extend prior literatures, this study tries to explore the antecedents of relationship value from both dynamic capability perspective and social capital perspective. Drawing upon a database of 411 manufacturer-channel partner relationships, this study examines the impacts of three dimensions of social capital (i.e. structural, relational, and cognitive dimensions: in the forms of extra- industry ties of principal managers, competence-based trust, and strategic consensus with a specific channel partner), and two types of learning (i.e. exploratory learning and exploitative learning) on the creation of relational value, that in turn, affects relationship performance. Specifically, the findings demonstrate that: (1) relationship value has impact on both relationship performance and market performance; (2) dynamic learning capabilities have significant impacts on the creation of relationship value; (3) social capital of principals contributes a lot to the creation of relationship value; (4) the impacts of social capital on relationship value are partially mediated by exploratory and exploitative learning; and finally (5) knowledge non-redundancy between principals and agents positively moderates the overall linkage between social capital and principal-agent learning. On the basis of current findings, managerial implications and future research directions are drawn

Critical review of the e-loyalty literature: a purchase-centred framework

Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customers’ e-loyalty by making crucial changes in each purchase stage