Comparison of engagement and emotional responses of older and younger adults interacting with 3D cultural heritage artefacts on personal devices

The availability of advanced software and less expensive hardware allows museums to preserve and share artefacts digitally. As a result, museums are frequently making their collections accessible online as interactive, 3D models. This could lead to the unique situation of viewing the digital artefact before the physical artefact. Experiencing artefacts digitally outside of the museum on personal devices may affect the user's ability to emotionally connect to the artefacts. This study examines how two target populations of young adults (18–21 years) and the elderly (65 years and older) responded to seeing cultural heritage artefacts in three different modalities: augmented reality on a tablet, 3D models on a laptop, and then physical artefacts. Specifically, the time spent, enjoyment, and emotional responses were analysed. Results revealed that regardless of age, the digital modalities were enjoyable and encouraged emotional responses. Seeing the physical artefacts after the digital ones did not lessen their enjoyment or emotions felt. These findings aim to provide an insight into the effectiveness of 3D artefacts viewed on personal devices and artefacts shown outside of the museum for encouraging emotional responses from older and younger people

Investigation of the technology effects of online travel media on virtual travel experience and behavioral intention

This study investigates technology affordances of online travel media determining ways of presenting pictorial information and creating the spatial structure of a destination: modality and navigability. To examine the impacts of technology affordances on virtual travel experience, a 2 (modality: still pictures versus panoramic pictures) × 2 (navigability: absence versus presence) between-subjects experiment was conducted with 213 participants. This study found significant effects of modality and navigability on affective and cognitive dimensions of virtual travel experience. Scrutinizing the mediating role of virtual travel experience, the findings explain the psychological mechanism of how modality and navigability influence tourists’ behavioral intention

Explicit Feedback Within Game-based Training: Examining The Influence Of Source Modality Effects On Interaction

This research aims to enhance Simulation-Based Training (SBT) applications to support training events in the absence of live instruction. The overarching purpose is to explore available tools for integrating intelligent tutoring communications in game-based learning platforms and to examine theory-based techniques for delivering explicit feedback in such environments. The primary tool influencing the design of this research was the Generalized Intelligent Framework for Tutoring (GIFT), a modular domain-independent architecture that provides the tools and methods to author, deliver, and evaluate intelligent tutoring technologies within any training platform. Influenced by research surrounding Social Cognitive Theory and Cognitive Load Theory, the resulting experiment tested varying approaches for utilizing an Embodied Pedagogical Agent (EPA) to function as a tutor during interaction in a game-based environment. Conditions were authored to assess the tradeoffs between embedding an EPA directly in a game, embedding an EPA in GIFT’s browser-based Tutor-User Interface (TUI), or using audio prompts alone with no social grounding. The resulting data supports the application of using an EPA embedded in GIFT’s TUI to provide explicit feedback during a game-based learning event. Analyses revealed conditions with an EPA situated in the TUI to be as effective as embedding the agent directly in the game environment. This inference is based on evidence showing reliable differences across conditions on the metrics of performance and self-reported mental demand and feedback usefulness items. This research provides source modality tradeoffs linked to tactics for relaying training relevant explicit information to a user based on real-time performance in a game

Estudios acerca del establecimiento de conexiones entre enunciados hablados: ¿qué pueden contribuir a la promoción de la construcción de una representación coherente del discurso por parte de los estudiantes?

The aim of this article is to provide an overview of how the establishment of discourse connections among spoken statements has been studied by approaches to discourse analysis and psycholinguistic studies, in order to highlight what variables appear to be important for understanding how comprehension of spoken discourse can be facilitated. The consideration of discourse analysis approaches allows us to think about the role of the establishment of discourse connections among speech acts in the classroom, the uses of contextualization cues by bilingual students, the identification of social and cultural notions in teachers’ discourse, and the interactional effects of teachers’ interventions. Preliminary psycholinguistic studies contribute to our understanding of the role of establishing causal connections and integrating adjacent statements through the presence of discourse markers in the comprehension of spoken discourse by college students. The results of these approaches and studies provide insight into students’ comprehension of classroom discourse, and hold the potential for implications for instruction.El propósito de este artículo es realizar un recorrido a través de enfoques de análisis del discurso y estudios de psicolingüística que han investigado el establecimiento de conexiones entre enunciados hablados, a fin de destacar las variables que parecen ser centrales para facilitar la comprensión. La consideración de los enfoques del análisis del discurso nos permitirán pensar acerca del rol del establecimiento de conexiones entre actos del lenguaje en el aula, las funciones de las claves de contextualización, la identificación de las nociones sociales y culturales en el discurso de los profesores, los efectos de las intervenciones de los profesores en la interacción con los estudiantes. Los estudios preliminares de psicolingüística contribuirán a nuestra comprensión del rol del establecimiento de conexiones causales e integración de enunciados adyacentes a través de marcadores del discurso por parte de estudiantes universitarios. La consideración de estos enfoques y estudios nos ayudarán a pensar acerca de las contribuciones que sus propuestas y métodos pueden hacer al enriquecimiento de nuestro entendimiento de cómo los estudiantes comprenden el discurso producido durante las clases.Fil: Yomha Cevasco, Jazmin. Universidad de Buenos Aires; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Broek, Paul van den. Leiden University; Países Bajo

Sense of belonging in cyberspace: examining the impact of hybrid courses on student persistence

The following is a quantitative study of the effects of hybrid course offerings on student sense of belonging and satisfaction at a commuter campus. The study employed the following independent variables: gender, age, race, class standing, GPA (which was self-reported), marital status, number of children, employment status, number of hours worked per week, number of hybrid courses taken, and 2 dependent variables (sense of belonging and satisfaction). The study found no significant difference in sense of belonging and satisfaction among students in either the hybrid or face-to-face modalities. Other findings found that students with children exhibited a negative relationship between number of children and perceived faculty support/comfort as well as a negative relationship was between number of children and perceived classroom comfort in both hybrid and face-to-face modalities. This study also includes recommendations for additional studies to explore possible interventions to increase students sense of belonging and satisfaction

A Conceptual Model for Building the Relationship Between Augmented Reality, Experiential Marketing & Brand Equity

Purpose:   This study aims to build a conceptual model based on the S-O-R (Stimulus-Organism-Response) framework to understand how Augmented Reality influences brand equity. The proposed model is intended to look into the influence of AR attributes like interactivity, vividness, modality, novelty, and media richness on consumers’ experiential values and brand equity in e-commerce.   Theoretical framework: This study developed the conceptual model by following the Stimulus-Organism-Response (S-O-R) Model  (Mehrabian & Russell, 1974).   Design/methodology/approach: To advance the conceptual and managerial understanding of AR as an experiential marketing tool, this study followed the systematic literature review approach to build the integrated conceptual model.   Findings: Results of the study has developed a conceptual model for studying the application of AR technology as an experiential marketing tool on customer purchasing experience and brand equity in the e-commerce setting.   Research, Practical & Social implications: This study contributes towards the available literature by studying the AR and its various dimensions for building brand equity. This study will not only assist the e-commerce firms in their decision-making process about adopting this technology but also the marketers to develop the effective marketing strategies for consumer experience of AR uses on e-commerce platforms.   Originality/value: This study introduces modality of AR as a media characteristic in its interface in creating seamless user experience in the proposed model

Innovating the Communication Pedagogy: An Application of Flipped Classroom Technique in Communication Education

As students try to make sense of their college experience and the value of attaining a degree post-pandemic, educators are grappling with finding new methods to re-engage students in the classroom using a range of modalities. This case study explored student reactions to flipped classroom learning experiences, and possible relationship between the flipped classroom technique and academic performance in communication education. As a student-centric pedagogical method, the flipped classroom can offer a promising remedy for student disengagement, and the findings of this study provide supporting evidence for this conclusion. Students characterized flipped classroom as a very favorable learning experience as it 1) motivated and engaged them in the course, 2) encouraged them to make creative connections across course topics, 3) provided a self-paced, flexible learning environment, and 4) facilitated an authentic experience with the course material for deeper learning. Additionally, the quantitative analysis suggested that flipped classroom may have connections to students’ academic performance in a human communication and technology course. The findings are discussed within the framework of engagement theory, and pedagogical implications are advanced for future practices of flipped classroom within communication pedagogy, particularly as a tool to address increasing student disengagement after the COVID-19 pandemic

A systematic review of whole class, subject based, pedagogies with reported outcomes for the academic and social inclusion of pupils with special educational needs in mainstream classrooms

Schools across the world have responded to international and national initiatives designed to further the development of inclusive education. In England, there is a statutory requirement for all schools to provide effective learning opportunities for all pupils (QCA, 2000) and children with special educational needs (SEN) are positioned as having a right to be within mainstream classrooms accessing an appropriate curriculum (SENDA, 2001). Previous reviews which have sought to identify classroom practices that support the inclusion of children with SEN have been technically non-systematic and hence a need for a systematic review within this area has been identified (Nind et al., 2004; Rix et al., 2006). This systematic literature review is the last in a series of three

The Influence of Message and Audio Modalities in Augmented Reality Mobile Advertisements on Consumers\u27 Purchase Intention

Evidence shows that augmented reality (AR) technology is an effective advertising approach to raise a brand’s awareness, so many big brands implement AR into their marketing strategy. However, the effectiveness of AR mobile advertisements on consumers’ purchase intentions remains unclear. To fill this dearth in the literature, this study examined how message and audio modalities of AR mobile advertisements influenced consumers’ purchase intentions by surveying 120 participants in an online experiment. Based on the uses and gratifications perspective, this experiment manipulated the message type (emotional/factual) and audio-verbal appeal (present/absent) of AR advertisements to investigate their impact on consumers’ attitudes towards buying a watch. The results showed that audio-verbal appeal played a salient role in the emotional message to positively influence consumers’ perceived entertaining gratification and intention to buy the watch. However, the audio-verbal factual message negatively influenced consumers’ purchase intention and did not influence their perceived information gratification. Future research should test other multimedia such as images, video, or animations to better understand the interaction effect between AR mobile advertisements and consumers’ purchase intentions

Comparing Student Assessments and Perceptions of Online and Face-to-Face Versions of an Introductory Linguistics Course

This article examines the issue of whether linguistics is better suited for a face-to-face (F2F) environment than an online teaching environment. Specifically, it examines assessment scores and student perceptions of the effectiveness of an introductory linguistics course at an undergraduate state university that has been taught multiple times in both online and F2F modes. To study this issue data was collected about the types of students enrolled in either version of the course, including their GPAs and course grades. A survey with both closed- and open-ended questions was also used to ask students about their experiences and perceptions of the two environments. Students responded to questions on factors such as procrastination, engagement with socially sensitive discussion topics, preferences for discussion modality, and motivations for course enrollment. Results of the data problematize the notion that linguistics (and perhaps other disciplines) is equally suited for an online and F2F environment since students fare better academically and engage more with the F2F linguistics course. Results also show that students with higher GPAs gravitate toward F2F classes. Regarding the course itself, convenience is the primary category that students consistently noted as a reason for selecting the online linguistics course versus its F2F counterpart. Even so, results do show some effectiveness in treating linguistic content online. Suggestions and strategies are offered to further strengthen online delivery of linguistic material to overcome some of the structural hurdles presented by student enrollment patterns and (dis)engagement