Inefficiencies in Digital Advertising Markets

Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research

Nonmarket Household Time and the Cost of Children

Raising children demands a considerable amount of parental time, obliging working parents either to further reduce their leisure or to buy child-care services in the market. Parents may face additional opportunity costs upon deciding to participate in the labor market, but these are difficult to measure. Using a survey instrument in Belgium and Germany, we estimate the income compensation needed to maintain family well-being when adults work vs. when they do not enter the labor market. In both countries we find that full-time working parents face extra child costs and require higher labor-market-participation compensation compared to childless adults.equivalent income, household well-being, reservation wage, child costs, parental unemployment trap, survey method.

A holistic view of marketing communication of accessories – A case study of Axis Communications

Background For a long time, Axis has mainly focused on network cameras. But lately Axis is turning its focus towards a different kind of approach, looking more at the customers and their needs, which has given end-to-end solutions and customer segments increased attention in different departments within Axis. A sustainable portion of Axis’ offering is its accessories, but this branch of products has never received any particular interest. This case study aims to deepen the knowledge on how Axis communicates accessories and find ways to improve it both internally and externally. Purpose The purpose of this research is to develop a framework that underlines the areas that high-technology companies can work with in order to improve their marketing communication of accessories. Method The project has been conducted as a case study in combination with explorative and problem-solving approaches for the different research questions. The case study is a qualitative study based on interviews with 18 different stakeholders with insight to the marketing communication and sales of accessories at Axis Communications. Conclusions Existing literature offers little guidance for high-technology companies who wishes to improve their marketing communication of accessories. This study shows that there are good reasons for companies to evaluate their work, and that is why a new framework has been proposed with the intention to work as an inspiration and guidance for the companies who want to improve their marketing communication of accessories. Furthermore, a call-to-action plan has been created for Axis, which contains concrete measures and improvement areas that has been identified on the basis of the framework during the study

Driving Revenue For Organizations Through Multiple Sales Channels

This research paper focuses on the sales industry from how sales became a profession to sales as we know it today. Driving revenue is the main goal of a for profit company or organization and how this goal can be achieved using one or more sales channels will be discussed within this research. This research seeks to determine if by utilizing multiple sales channels within an organization to sell its products and services, is that organization more profitable as they have more avenues to be able to reach more potential customers? While there are many sales channels that can be used to drive revenue for an organization, the two most common sales channels used today are direct sales channels and indirect sales channels. The success of the organization, the leadership team, and the sales team will depend on multiple variables discussed within this research such as hiring and keeping the right salespeople within the organization, the traits of great salespeople as well as the benefits and downsides to having multiple sales channels. The COVID-19 pandemic and its effects on the sales industry as well as the future of the sales industry will also be discussed within this research. Keywords: sales, direct sales, indirect sales, channel sales, sales channel

Exploring the Relationship between Supply Network Configuration, Interorganizational Information Sharing and Performance

ABSTRACT EXPLORING THE RELATIONSHIP BETWEEN SUPPLY NETWORK CONFIGURATION, INTER-ORGANIZATIONAL INFORMATION SHARING AND PERFORMANCE By MARCIA DALEY August 2008 Committee Chair: Dr. Subhashish Samaddar Major Department: Decision Science Critical to the success of a firm is the ability of managers to coordinate the complex network of business relationships that can exist between business partners in the supply network. However many managers are unsure on how best to leverage their resources to capitalize on the information sharing opportunities that are available in such networks. Although there is significant research on information sharing, the area of inter-organizational information sharing (IIS) is still evolving and there is limited research on IIS in relation to systemic factors within supply networks. To help fill this gap in the literature, a primary focus of this dissertation is on the relationship between the design of the supply network and IIS. The design of the supply network is characterized by the supply network configuration which is comprised of (1) the network pattern, (2) the number of stages in the supply network, and (3) where the firm is located in that supply network. Four different types of IIS are investigated, herein. These types of IIS are a function of the frequency with which information is shared and the scope of information shared. Type 1 (Type 2) IIS is the low (high) frequency state where only operational information is shared. Similarly, Type 3 (Type 4) is the low (high) frequency state where strategic information is shared. The argument is that the type of IIS varies depending on the configuration of the supply network and that this relationship is influenced by the coordination structure established between firms in the network. The second focus of this dissertation deals with the relationship between IIS and performance. Research findings on the benefits to be gained from IIS have been ambiguous, with some researchers claiming reduced cost in the supply network with IIS, and others finding minimal or no benefits. To add clarity to these findings, the role that uncertainty plays in the relationship between IIS and performance is examined. The thesis presented is that the positive relationship between IIS types and the performance of the supply network is impacted by process uncertainty (i.e. the variability in process outcomes and production times), and partner uncertainty. Social network theory and transaction cost economics provide the theoretical lens for this dissertation. A model is developed and will be empirically validated in a cross-sectional setting, utilizing a sampling frame randomly selected and comprised of supply management executives from various industries within the United States

DESIGN AND DELIVERY OF ELECTRONIC SERVICES: IMPLICATIONS FOR CUSTOMER VALUE IN ELECTRONIC FOOD RETAILING

Electronic food retailers can satisfy their customers more effectively if they understand how this particular market works. As in other service segments, the emergence of electronic business-to-customer services in the retail food industry poses questions for managers about the design of new food retailing services and the redesign of existing services for delivery through electronic channels. Important topics include characteristics of electronic service offerings, the typical operational configurations used to deliver electronic services, and the ways in which they relate to the effectiveness of electronic service delivery. We address this issue by developing a product-process matrix for understanding and analyzing electronic retailing services in general. We tailor the matrix to food retailing in particular. The product-process matrix allows electronic food retailers to determine in advance what features they need in a web site to serve their chosen market effectively.Consumer/Household Economics, Marketing, Research and Development/Tech Change/Emerging Technologies,

Optimizing Franchisee Sales and Business Performance in Retail Food Sector

This paper aims at identifying attributes of players in franchising process that contribute in delivering satisfaction in purchasing and operating the outlets in Mexico. The discussion also focuses the impact of cultural diversities in franchisee selection, outlet management and achieving high performance. Franchisee relationship has been evaluated in reference to principal determinants attributing to the enhancement of satisfaction and strengthening franchisor-franchisee ties. It has been observed in the study that performance of franchisee outlets is a function of outlet attraction, supply and manufacturing management, quality, price, and promotional strategies as functional factors. Besides, relational variables including personalized customer services, leisure support and customer convenience also influence the performance of outlets.Franchising, performance measurement, market demand, sales management, retailing, store organization, pricing, promotional strategies, customer value and business growth