Conjoining Speeds up Information Diffusion in Overlaying Social-Physical Networks

We study the diffusion of information in an overlaying social-physical network. Specifically, we consider the following set-up: There is a physical information network where information spreads amongst people through conventional communication media (e.g., face-to-face communication, phone calls), and conjoint to this physical network, there are online social networks where information spreads via web sites such as Facebook, Twitter, FriendFeed, YouTube, etc. We quantify the size and the critical threshold of information epidemics in this conjoint social-physical network by assuming that information diffuses according to the SIR epidemic model. One interesting finding is that even if there is no percolation in the individual networks, percolation (i.e., information epidemics) can take place in the conjoint social-physical network. We also show, both analytically and experimentally, that the fraction of individuals who receive an item of information (started from an arbitrary node) is significantly larger in the conjoint social-physical network case, as compared to the case where the networks are disjoint. These findings reveal that conjoining the physical network with online social networks can have a dramatic impact on the speed and scale of information diffusion.Comment: 14 pages, 4 figure

The structure and function of complex networks

Inspired by empirical studies of networked systems such as the Internet, social networks, and biological networks, researchers have in recent years developed a variety of techniques and models to help us understand or predict the behavior of these systems. Here we review developments in this field, including such concepts as the small-world effect, degree distributions, clustering, network correlations, random graph models, models of network growth and preferential attachment, and dynamical processes taking place on networks.Comment: Review article, 58 pages, 16 figures, 3 tables, 429 references, published in SIAM Review (2003

Finding the Graph of Epidemic Cascades

We consider the problem of finding the graph on which an epidemic cascade spreads, given only the times when each node gets infected. While this is a problem of importance in several contexts -- offline and online social networks, e-commerce, epidemiology, vulnerabilities in infrastructure networks -- there has been very little work, analytical or empirical, on finding the graph. Clearly, it is impossible to do so from just one cascade; our interest is in learning the graph from a small number of cascades. For the classic and popular "independent cascade" SIR epidemics, we analytically establish the number of cascades required by both the global maximum-likelihood (ML) estimator, and a natural greedy algorithm. Both results are based on a key observation: the global graph learning problem decouples into $n$ local problems -- one for each node. For a node of degree $d$, we show that its neighborhood can be reliably found once it has been infected $O(d^2 \log n)$ times (for ML on general graphs) or $O(d\log n)$ times (for greedy on trees). We also provide a corresponding information-theoretic lower bound of $\Omega(d\log n)$; thus our bounds are essentially tight. Furthermore, if we are given side-information in the form of a super-graph of the actual graph (as is often the case), then the number of cascade samples required -- in all cases -- becomes independent of the network size $n$. Finally, we show that for a very general SIR epidemic cascade model, the Markov graph of infection times is obtained via the moralization of the network graph.Comment: To appear in Proc. ACM SIGMETRICS/Performance 201

Centrality Measures for Networks with Community Structure

Understanding the network structure, and finding out the influential nodes is a challenging issue in the large networks. Identifying the most influential nodes in the network can be useful in many applications like immunization of nodes in case of epidemic spreading, during intentional attacks on complex networks. A lot of research is done to devise centrality measures which could efficiently identify the most influential nodes in the network. There are two major approaches to the problem: On one hand, deterministic strategies that exploit knowledge about the overall network topology in order to find the influential nodes, while on the other end, random strategies are completely agnostic about the network structure. Centrality measures that can deal with a limited knowledge of the network structure are required. Indeed, in practice, information about the global structure of the overall network is rarely available or hard to acquire. Even if available, the structure of the network might be too large that it is too much computationally expensive to calculate global centrality measures. To that end, a centrality measure is proposed that requires information only at the community level to identify the influential nodes in the network. Indeed, most of the real-world networks exhibit a community structure that can be exploited efficiently to discover the influential nodes. We performed a comparative evaluation of prominent global deterministic strategies together with stochastic strategies with an available and the proposed deterministic community-based strategy. Effectiveness of the proposed method is evaluated by performing experiments on synthetic and real-world networks with community structure in the case of immunization of nodes for epidemic control.Comment: 30 pages, 4 figures. Accepted for publication in Physica A. arXiv admin note: text overlap with arXiv:1411.627