104,308 research outputs found

    Social Bootstrapping: How Pinterest and Last.fm Social Communities Benefit by Borrowing Links from Facebook

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    How does one develop a new online community that is highly engaging to each user and promotes social interaction? A number of websites offer friend-finding features that help users bootstrap social networks on the website by copying links from an established network like Facebook or Twitter. This paper quantifies the extent to which such social bootstrapping is effective in enhancing a social experience of the website. First, we develop a stylised analytical model that suggests that copying tends to produce a giant connected component (i.e., a connected community) quickly and preserves properties such as reciprocity and clustering, up to a linear multiplicative factor. Second, we use data from two websites, Pinterest and Last.fm, to empirically compare the subgraph of links copied from Facebook to links created natively. We find that the copied subgraph has a giant component, higher reciprocity and clustering, and confirm that the copied connections see higher social interactions. However, the need for copying diminishes as users become more active and influential. Such users tend to create links natively on the website, to users who are more similar to them than their Facebook friends. Our findings give new insights into understanding how bootstrapping from established social networks can help engage new users by enhancing social interactivity.Comment: Proc. 23rd International World Wide Web Conference (WWW), 201

    Evolution of Ego-networks in Social Media with Link Recommendations

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    Ego-networks are fundamental structures in social graphs, yet the process of their evolution is still widely unexplored. In an online context, a key question is how link recommender systems may skew the growth of these networks, possibly restraining diversity. To shed light on this matter, we analyze the complete temporal evolution of 170M ego-networks extracted from Flickr and Tumblr, comparing links that are created spontaneously with those that have been algorithmically recommended. We find that the evolution of ego-networks is bursty, community-driven, and characterized by subsequent phases of explosive diameter increase, slight shrinking, and stabilization. Recommendations favor popular and well-connected nodes, limiting the diameter expansion. With a matching experiment aimed at detecting causal relationships from observational data, we find that the bias introduced by the recommendations fosters global diversity in the process of neighbor selection. Last, with two link prediction experiments, we show how insights from our analysis can be used to improve the effectiveness of social recommender systems.Comment: Proceedings of the 10th ACM International Conference on Web Search and Data Mining (WSDM 2017), Cambridge, UK. 10 pages, 16 figures, 1 tabl

    The Lifecycle and Cascade of WeChat Social Messaging Groups

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    Social instant messaging services are emerging as a transformative form with which people connect, communicate with friends in their daily life - they catalyze the formation of social groups, and they bring people stronger sense of community and connection. However, research community still knows little about the formation and evolution of groups in the context of social messaging - their lifecycles, the change in their underlying structures over time, and the diffusion processes by which they develop new members. In this paper, we analyze the daily usage logs from WeChat group messaging platform - the largest standalone messaging communication service in China - with the goal of understanding the processes by which social messaging groups come together, grow new members, and evolve over time. Specifically, we discover a strong dichotomy among groups in terms of their lifecycle, and develop a separability model by taking into account a broad range of group-level features, showing that long-term and short-term groups are inherently distinct. We also found that the lifecycle of messaging groups is largely dependent on their social roles and functions in users' daily social experiences and specific purposes. Given the strong separability between the long-term and short-term groups, we further address the problem concerning the early prediction of successful communities. In addition to modeling the growth and evolution from group-level perspective, we investigate the individual-level attributes of group members and study the diffusion process by which groups gain new members. By considering members' historical engagement behavior as well as the local social network structure that they embedded in, we develop a membership cascade model and demonstrate the effectiveness by achieving AUC of 95.31% in predicting inviter, and an AUC of 98.66% in predicting invitee.Comment: 10 pages, 8 figures, to appear in proceedings of the 25th International World Wide Web Conference (WWW 2016

    Social and place-focused communities in location-based online social networks

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    Thanks to widely available, cheap Internet access and the ubiquity of smartphones, millions of people around the world now use online location-based social networking services. Understanding the structural properties of these systems and their dependence upon users' habits and mobility has many potential applications, including resource recommendation and link prediction. Here, we construct and characterise social and place-focused graphs by using longitudinal information about declared social relationships and about users' visits to physical places collected from a popular online location-based social service. We show that although the social and place-focused graphs are constructed from the same data set, they have quite different structural properties. We find that the social and location-focused graphs have different global and meso-scale structure, and in particular that social and place-focused communities have negligible overlap. Consequently, group inference based on community detection performed on the social graph alone fails to isolate place-focused groups, even though these do exist in the network. By studying the evolution of tie structure within communities, we show that the time period over which location data are aggregated has a substantial impact on the stability of place-focused communities, and that information about place-based groups may be more useful for user-centric applications than that obtained from the analysis of social communities alone.Comment: 11 pages, 5 figure

    Online Popularity and Topical Interests through the Lens of Instagram

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    Online socio-technical systems can be studied as proxy of the real world to investigate human behavior and social interactions at scale. Here we focus on Instagram, a media-sharing online platform whose popularity has been rising up to gathering hundred millions users. Instagram exhibits a mixture of features including social structure, social tagging and media sharing. The network of social interactions among users models various dynamics including follower/followee relations and users' communication by means of posts/comments. Users can upload and tag media such as photos and pictures, and they can "like" and comment each piece of information on the platform. In this work we investigate three major aspects on our Instagram dataset: (i) the structural characteristics of its network of heterogeneous interactions, to unveil the emergence of self organization and topically-induced community structure; (ii) the dynamics of content production and consumption, to understand how global trends and popular users emerge; (iii) the behavior of users labeling media with tags, to determine how they devote their attention and to explore the variety of their topical interests. Our analysis provides clues to understand human behavior dynamics on socio-technical systems, specifically users and content popularity, the mechanisms of users' interactions in online environments and how collective trends emerge from individuals' topical interests.Comment: 11 pages, 11 figures, Proceedings of ACM Hypertext 201
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