Measurement with Persons: A European Network

The European ‘Measuring the Impossible’ Network MINET promotes new research activities in measurement dependent on human perception and/or interpretation. This includes the perceived attributes of products and services, such as quality or desirability, and societal parameters such as security and well-being. Work has aimed at consensus about four ‘generic’ metrological issues: (1) Measurement Concepts & Terminology; (2) Measurement Techniques: (3) Measurement Uncertainty; and (4) Decision-making & Impact Assessment, and how these can be applied specificallyto the ‘Measurement of Persons’ in terms of ‘Man as a Measurement Instrument’ and ‘Measuring Man.’ Some of the main achievements of MINET include a research repository with glossary; training course; book; series of workshops;think tanks and study visits, which have brought together a unique constellation of researchers from physics, metrology,physiology, psychophysics, psychology and sociology. Metrology (quality-assured measurement) in this area is relativelyunderdeveloped, despite great potential for innovation, and extends beyond traditional physiological metrology in thatit also deals with measurement with all human senses as well as mental and behavioral processes. This is particularlyrelevant in applications where humans are an important component of critical systems, where for instance health andsafety are at stake

Media Presence and Inner Presence: The Sense of Presence in Virtual Reality Technologies

Abstract. Presence is widely accepted as the key concept to be considered in any research involving human interaction with Virtual Reality (VR). Since its original description, the concept of presence has developed over the past decade to be considered by many researchers as the essence of any experience in a virtual environment. The VR generating systems comprise two main parts: a technological component and a psychological experience. The different relevance given to them produced two different but coexisting visions of presence: the rationalist and the psychological/ecological points of view. The rationalist point of view considers a VR system as a collection of specific machines with the necessity of the inclusion \ud of the concept of presence. The researchers agreeing with this approach describe the sense of presence as a function of the experience of a given medium (Media Presence). The main result of this approach is the definition of presence as the perceptual illusion of non-mediation produced by means of the disappearance of the medium from the conscious attention of the subject. At the other extreme, there \ud is the psychological or ecological perspective (Inner Presence). Specifically, this perspective considers presence as a neuropsychological phenomenon, evolved from the interplay of our biological and cultural inheritance, whose goal is the control of the human activity. \ud Given its key role and the rate at which new approaches to understanding and examining presence are appearing, this chapter draws together current research on presence to provide an up to date overview of the most widely accepted approaches to its understanding and measurement

The Usage and Evaluation of Anthropomorphic Form in Robot Design

There are numerous examples illustrating the application of human shape in everyday products. Usage of anthropomorphic form has long been a basic design strategy, particularly in the design of intelligent service robots. As such, it is desirable to use anthropomorphic form not only in aesthetic design but also in interaction design. Proceeding from how anthropomorphism in various domains has taken effect on human perception, we assumed that anthropomorphic form used in appearance and interaction design of robots enriches the explanation of its function and creates familiarity with robots. From many cases we have found, misused anthropomorphic form lead to user disappointment or negative impressions on the robot. In order to effectively use anthropomorphic form, it is necessary to measure the similarity of an artifact to the human form (humanness), and then evaluate whether the usage of anthropomorphic form fits the artifact. The goal of this study is to propose a general evaluation framework of anthropomorphic form for robot design. We suggest three major steps for framing the evaluation: 'measuring anthropomorphic form in appearance', 'measuring anthropomorphic form in Human-Robot Interaction', and 'evaluation of accordance of two former measurements'. This evaluation process will endow a robot an amount of humanness in their appearance equivalent to an amount of humanness in interaction ability, and then ultimately facilitate user satisfaction. Keywords: Anthropomorphic Form; Anthropomorphism; Human-Robot Interaction; Humanness; Robot Design</p

Semiotics of the Image: Addressing the Different Types of Mental Operation and Their Sematic Interpretation

Our era is dominated by the prevailing presence of images. The spectator often identifies with the characters and aims to interpret the signs evoked by the objects, since every image is governed by codes. If we look at the history of image semiotics, we observe a cognitive and pragmatic approach. According to Kant, the images we receive from the environment are not simply reproductions but often creative productions based on patterns generated by the imagination. According to recent research in semiotics, we observe that the pragmatic approach is extended by a study of stimuli collected by the environment. On the other hand, Köhler’s theory of Gestalt considers perception as a pre-conscious activity, linking visual semiology with the functional interpretation of perception. In addition, Tardy brings into focus strategies of visual communication by highlighting the semiotic status of represented objects. For this reason, it is essential to deepen the versatility of the field of semantic interpretation of a visual support from different types of mental operations. Finally, the semiological approach to the image with different types of mental operation will be able to generate a plural and original semantic interpretation through the creative exploitation of visual elements

Visual Aspects of Perception of Multimedia Messages on the Web through the »Eye Tracker« Method

Since the dawn of civilisation visual communication played a role in everyday life. In the early times there were simply shaped drawings of animals, pictograms explaining hunting tactics or strategies of attacking the enemies. Through evolution visual expression becomes an important component of communication process on several levels, from the existential and economic level to the artistic level. However, there was always a question of the level of user reception of such visual information in the medium transmitting the information. Does physical positioning of information in the medium contribute to the efficiency of the message? Do the same rules of content positioning apply for traditional (offline) and online media (Internet)? Rapid development of information technology and Internet in almost all segments of contemporary life calls for defining the rules of designing and positioning multimedia online contents on web sites. Recent research indicates beyond doubt that the physical positioning of an online content on a web site significantly determines the quality of user’s perception of such content. By employing the »Eye tracking« method it is possible to objectively analyse the level of user perception of a multimedia content on a web site. What is the first thing observed by the user after opening the web site and how does he/she visually search the online content? By which methods can this be investigated subjectively and objectively? How can the survey results be used to improve the creation of web sites and to optimise the positioning of relevant contents on the site? The answers to these questions will significantly improve the presentation of multimedia interactive contents on the Web