Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes

This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception

A Cognitive-based scheme for user reliability and expertise assessment in Q&A social networks

Q&A social media has gained a great deal of attention during recent years. People rely on these sites to obtain information due to the number of advantages they offer as compared to conventional sources of knowledge (e.g., asynchronous and convenient access). However, for the same question one may find highly contradictory answers, causing ambiguity with respect to the correct information. This can be attributed to the presence of unreliable and/or non-expert users. In this work, we propose a novel approach for estimating the reliability and expertise of a user based on human cognitive traits. Every user can individually estimate these values based on local pairwise interactions. We examine the convergence performance of our algorithm and we find that it can accurately assess the reliability and the expertise of a user and can successfully react to the latter's behavior change. © 2011 IEEE

MobileTrust: Secure Knowledge Integration in VANETs

Vehicular Ad hoc NETworks (VANET) are becoming popular due to the emergence of the Internet of Things and ambient intelligence applications. In such networks, secure resource sharing functionality is accomplished by incorporating trust schemes. Current solutions adopt peer-to-peer technologies that can cover the large operational area. However, these systems fail to capture some inherent properties of VANETs, such as fast and ephemeral interaction, making robust trust evaluation of crowdsourcing challenging. In this article, we propose MobileTrust—a hybrid trust-based system for secure resource sharing in VANETs. The proposal is a breakthrough in centralized trust computing that utilizes cloud and upcoming 5G technologies to provide robust trust establishment with global scalability. The ad hoc communication is energy-efficient and protects the system against threats that are not countered by the current settings. To evaluate its performance and effectiveness, MobileTrust is modelled in the SUMO simulator and tested on the traffic features of the small-size German city of Eichstatt. Similar schemes are implemented in the same platform to provide a fair comparison. Moreover, MobileTrust is deployed on a typical embedded system platform and applied on a real smart car installation for monitoring traffic and road-state parameters of an urban application. The proposed system is developed under the EU-founded THREAT-ARREST project, to provide security, privacy, and trust in an intelligent and energy-aware transportation scenario, bringing closer the vision of sustainable circular economy

The Convergence of Digital-Libraries and the Peer-Review Process

Pre-print repositories have seen a significant increase in use over the past fifteen years across multiple research domains. Researchers are beginning to develop applications capable of using these repositories to assist the scientific community above and beyond the pure dissemination of information. The contribution set forth by this paper emphasizes a deconstructed publication model in which the peer-review process is mediated by an OAI-PMH peer-review service. This peer-review service uses a social-network algorithm to determine potential reviewers for a submitted manuscript and for weighting the relative influence of each participating reviewer's evaluations. This paper also suggests a set of peer-review specific metadata tags that can accompany a pre-print's existing metadata record. The combinations of these contributions provide a unique repository-centric peer-review model that fits within the widely deployed OAI-PMH framework.Comment: Journal of Information Science [in press

Valuing service design: Lessons from SROI

This paper describes lessons learned through the use of a Social Return On Investment (SROI) approach to evaluate a completed Service Design project with a large vocational training company. It is written by the Service Design team that led the original project and who subsequently used SROI to evaluate its impact. Experiencing the SROI evaluation process first-hand, in a live setting, is the approach by which the authors develop a discussion about its potential fit with Service Design processes. The SROI method enabled both the design team and the case-study organisation to acknowledge and measure additional social/stakeholder benefits created through the design work. These elements would not have been visible in a traditional ROI evaluation. There is the promise of a useful fit between SROI and Service Design in larger projects. The approach could be used as a framework for forecasting and evolving indicators for likely social impacts (and their financial proxies) throughout a Service Design project, to guide decisions at each stage. Its usefulness depends, however, on there being a will at Design Management level to rehearse the approach and develop tailored approaches towards it. In the current study, the method was found to be time-intensive for the Service Design team as lay-users and also for some key project stakeholders, but that could be better managed with experience. SROI will not suit every project, however may fit very well with those projects that already count a full business plan amongst their deliverables. One of the main limitations encountered in using the SROI process was difficulty identifying appropriate proxies for the calculations. It is proposed that social benefit might be expressed to multidisciplinary co-design teams through visual and emotive means rather than in quantitative, financial terms. Such ‘visual proxies’ would better fit with the semantic mode of design

eWOM & Referrals in Social Network Services

If a few decades ago the development of the Internet was instrumental in the interconnection between markets, nowadays the services provided by Web 2.0, such as social network sites (SNS) are the cutting edge. A proof of this trend is the exponential growth of social network users. The main objective of this work is to explore the mechanisms that promote the transmission and reception (WOM and referrals) of online opinions, in the context of the SNS, by buyers of travel services. The research includes some research lines: technology acceptance model (TAM), Social Identification Theory and Word-of-Mouth communication in virtual environment (eWOM). Based on these theories an explicative model has been proposed applying SEM analysis to a sample of SNS users’ of tourist service buyers. The results support the majority of the hypotheses and some relevant practical and theoretical implications have been pointed out for tourist managers