Smartphone Augmented Reality Applications for Tourism

Invisible, attentive and adaptive technologies that provide tourists with relevant services and information anytime and anywhere may no longer be a vision from the future. The new display paradigm, stemming from the synergy of new mobile devices, context-awareness and AR, has the potential to enhance tourists’ experiences and make them exceptional. However, effective and usable design is still in its infancy. In this publication we present an overview of current smartphone AR applications outlining tourism-related domain-specific design challenges. This study is part of an ongoing research project aiming at developing a better understanding of the design space for smartphone context-aware AR applications for tourists

ICTs, disruptive forces and the production paradox in tourism: Present and future issues in the Visitor Attraction sector

En el marco de colaboración entre la Glasgow Caledonian University (Escocia, Reino Unido) y la Universidad de Alicante (España) y con el objetivo de dar a conocer la producción investigadora de docentes e investigadores involucrados en el convenio de colaboración entre ambas universidades, publicamos este libro como medio de difusión científica para visibilizar, compendiar y compartir las investigaciones. El valor fundamental de la obra es el carácter internacional y multidisciplinar de las investigaciones en el área de ciencias sociales y económicas, enfocadas en temáticas tan diversas como el marketing, la economía, la comunicación o la moda, entre otras.As part of the cooperation between Glasgow Caledonian University (Scotland, United Kingdom) and the University of Alicante (Spain) and in order to publicize the research production of teachers and researchers involved in the collaboration agreement between the two universities, we publish this book as a means of scientific dissemination to visualize, summarize and share research. The fundamental value of the work is international and multidisciplinary research in the area of social and economic sciences, focused on topics as diverse as marketing, economics, communication and fashion, among others

A Model for Using Physiological Conditions for Proactive Tourist Recommendations

Mobile proactive tourist recommender systems can support tourists by recommending the best choice depending on different contexts related to herself and the environment. In this paper, we propose to utilize wearable sensors to gather health information about a tourist and use them for recommending tourist activities. We discuss a range of wearable devices, sensors to infer physiological conditions of the users, and exemplify the feasibility using a popular self-quantification mobile app. Our main contribution then comprises a data model to derive relations between the parameters measured by the wearable sensors, such as heart rate, body temperature, blood pressure, and use them to infer the physiological condition of a user. This model can then be used to derive classes of tourist activities that determine which items should be recommended

Augmented Reality in Tourism – Research and Applications Overview

Augmented reality is a complex interdisciplinary field utilizing IT technologies in diverse areas such as medicine, education, architecture, industry, tourism and others, augmenting the real-time, real-world view with additional superimposed information in chosen format(s). The aim of this paper is to present an overview of both research and application aspects of using augmented reality technologies in tourism domain. While most research, and especially applications, are dealing with and developing visual-based augmented reality systems, there is a relevant amount of research discussing the utilization of other human senses such as tactioception and audioception, both being discussed within this work. A comprehensive literature analysis within this paper resulted with the identification, compilation and categorization of the key factors having the most relevant impact on the success of utilization of augmented technology in tourism domain

An analysis of culture as a tourism commodity

The notion of culture has been the object of multidisciplinary studies attempting, with difficulty, to define this polyhedral social concept expressed in symbolic representations. Culture has a significant role in tourism functioning as an internationally promoted commodity, a role that has often been the subject of debates among academics concerned about the vilification of culture’s primary social role. This article analyzes the complexity of the concept of culture in combination with the characteristics of a product, as conceived in marketing, focusing on the levels of product theory from Kotler and Armstrong. The research is based on secondary data analysis in the discussion. This incorporates culture’s symbolic representations, its tangibility and intangibility, its multiplicity of interpretations and meanings, the ambiguous status of ownership by the buyer and its versatility to satisfy consumers’ needs while functioning as a unit of identification for a society. As a product culture presents a unique configuration with a construct of four different dimensions highlighting the need for special consideration in culture’s marketing process. The research could also be considered as a platform for future investigations on the subject and as supporting material in education

The role of augmented reality in revitalizing the tourist space of the built heritage via perception

Successive Technological innovations have provided new possibilities for activating tourism in the built heritage sites. Augmented reality (AR) technology is considered is emerging as one of the technologies witnessing great demand from the authorities concerned with the places of built heritage. Therefore, there is a need to study this technology and its potential to improve the perception of the tourist space in order to activate it in tourism where this topic was not covered in previous studies. The aim of the research is to develop a theoretical framework that explains the perceptual aspect of augmented reality and its role in revitalizing the tourist space of the built heritage. The research thus goes to review previous studies on the relationship between built heritage and augmented reality technology, then it presents the basic concepts about revitalizing the tourist space and the perceptual aspects of augmented reality technology, indicators of the conceptual framework are extracted and discussed. The framework represents a tool in enhancing the design and construction of augmented reality models for the built heritage, as well as the possibility of using it to assess the perceptual aspect of these models with the aim of revitalizing the tourist space

The role of ICTs and public-private cooperation for cultural heritage tourism. The case of Smart Marca / Il ruolo delle ICT e della cooperazione pubblico-privati per il turismo culturale. Il caso di Smart Marca

This paper analyzes the opportunities related to public-private cooperation for the implementation of information communication technologies (ICTs) to promote cultural heritage tourism. After a literature review on the role of cooperation between private and public sectors and the most relevant information communication technologies (ICTs) for the promotion of cultural heritage, the analysis moves to travel apps, by illustrating features, main trends and some applications of this technology to cultural heritage and tourism. In the second part, the connection between tourism, cultural heritage and digital technologies is analyzed through the description of Smart Marca app, which, starting from the cooperation between local public and private entities, exploited ICTs to promote cultural tourism in Fermo area (Marche Region, Italy).  Il contributo analizza le potenzialità della cooperazione pubblico-privata nella progettazione e realizzazione di nuove tecnologie dell’informazione (ICT) per la promozione del turismo del patrimonio culturale. Dopo una rassegna della letteratura dedicata al ruolo della collaborazione tra pubblico e privato e delle ICT per la promozione del patrimonio culturale e lo sviluppo turistico di un territorio, l’articolo focalizza l’attenzione sulle applicazioni mobili di viaggio, illustrandone trend e caratteristiche, nonché alcuni esempi di applicazione di questa tecnologia al patrimonio culturale e al turismo. Nella seconda parte, la connessione tra turismo, patrimonio culturale e ICT viene analizzata attraverso la descrizione dell’app Smart Marca, che, a partire dalla cooperazione tra enti pubblici e attori privati, ha utilizzato le nuove tecnologie per promuovere il turismo culturale nel territorio fermano (Regione Marche, Italia)