Web Mining for Web Personalization

Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user\u27s navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. In this article we present a survey of the use of Web mining for Web personalization. More specifically, we introduce the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented

Predicting business/ICT alignment with AntMiner+.

In this paper we report on the results of a European survey on business/ICT alignment practices. The goal of this study is to come up with some practical guidelines for managers on how to strive for better alignment of ICT investments with business requirements. Based on Luftman's alignment framework we examine 18 ICT management practices belonging to 6 different competency clusters. We use AntMiner+, a rule induction technique, to create an alignment rule set. The results indicate that B/ICT alignment is a multidimensional goal which can only be obtained through focused investments covering different alignment aspects. The obtained rule set is an interesting mix of both formal engineering and social interaction processes and structures. We discuss the implication of the alignment rules for practitioners.Alignment; Artificial ant systems; Business; Business/ICT alignment; Data; Data mining; Framework; Investment; Investments; Management; Management practices; Managers; Practical guidelines; Processes; Requirements; Rules; Structure; Studies; Systems;

Using Tuangou to reduce IP transit costs

A majority of ISPs (Internet Service Providers) support connectivity to the entire Internet by transiting their traffic via other providers. Although the transit prices per Mbps decline steadily, the overall transit costs of these ISPs remain high or even increase, due to the traffic growth. The discontent of the ISPs with the high transit costs has yielded notable innovations such as peering, content distribution networks, multicast, and peer-to-peer localization. While the above solutions tackle the problem by reducing the transit traffic, this paper explores a novel approach that reduces the transit costs without altering the traffic. In the proposed CIPT (Cooperative IP Transit), multiple ISPs cooperate to jointly purchase IP (Internet Protocol) transit in bulk. The aggregate transit costs decrease due to the economies-of-scale effect of typical subadditive pricing as well as burstable billing: not all ISPs transit their peak traffic during the same period. To distribute the aggregate savings among the CIPT partners, we propose Shapley-value sharing of the CIPT transit costs. Using public data about IP traffic of 264 ISPs and transit prices, we quantitatively evaluate CIPT and show that significant savings can be achieved, both in relative and absolute terms. We also discuss the organizational embodiment, relationship with transit providers, traffic confidentiality, and other aspects of CIPT

Network Traffic Measurements, Applications to Internet Services and Security

The Internet has become along the years a pervasive network interconnecting billions of users and is now playing the role of collector for a multitude of tasks, ranging from professional activities to personal interactions. From a technical standpoint, novel architectures, e.g., cloud-based services and content delivery networks, innovative devices, e.g., smartphones and connected wearables, and security threats, e.g., DDoS attacks, are posing new challenges in understanding network dynamics. In such complex scenario, network measurements play a central role to guide traffic management, improve network design, and evaluate application requirements. In addition, increasing importance is devoted to the quality of experience provided to final users, which requires thorough investigations on both the transport network and the design of Internet services. In this thesis, we stress the importance of users’ centrality by focusing on the traffic they exchange with the network. To do so, we design methodologies complementing passive and active measurements, as well as post-processing techniques belonging to the machine learning and statistics domains. Traffic exchanged by Internet users can be classified in three macro-groups: (i) Outbound, produced by users’ devices and pushed to the network; (ii) unsolicited, part of malicious attacks threatening users’ security; and (iii) inbound, directed to users’ devices and retrieved from remote servers. For each of the above categories, we address specific research topics consisting in the benchmarking of personal cloud storage services, the automatic identification of Internet threats, and the assessment of quality of experience in the Web domain, respectively. Results comprise several contributions in the scope of each research topic. In short, they shed light on (i) the interplay among design choices of cloud storage services, which severely impact the performance provided to end users; (ii) the feasibility of designing a general purpose classifier to detect malicious attacks, without chasing threat specificities; and (iii) the relevance of appropriate means to evaluate the perceived quality of Web pages delivery, strengthening the need of users’ feedbacks for a factual assessment

The application of product service systems for hydraulic excavators

The concept of Product Service Systems (PSS) was introduced as an alternative business model for Original Equipment Manufacturers (OEMs), who are motivated to shift their traditional manufacturing focus towards the after-sale service, to meet the market demand and gain additional profit and market share. A PSS is a system that integrates product and service as one package at the point of sale. It is increasingly popular because customers are demanding more supplier involvement to prolong and maintain the life of products they purchase and keep them functioning at maximum performance levels. Furthermore, it is also widely accepted within the community that the PSS concepts enhance competitiveness and promote the shift towards sustainable practices and society simultaneously. The flexibility of different PSS models allows OEMs to open new opportunities to improve relationships between customers and suppliers, or better understand the strengths and weaknesses of their own business strategy and products. [Continues.

Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.

This report gives an overview of the most relevant organisational and\ud behavioural aspects regarding user profiling. It discusses not only the\ud most important aims of user profiling from both an organisation’s as\ud well as a user’s perspective, it will also discuss organisational motives\ud and barriers for user profiling and the most important conditions for\ud the success of user profiling. Finally recommendations are made and\ud suggestions for further research are given

Multi-Dimensional-Personalization in mobile contexts

During the dot com era the word "personalisation” was a hot buzzword. With the fall of the dot com companies the topic has lost momentum. As the killer application for UMTS or the mobile internet has yet to be identified, the concept of Multi-Dimensional-Personalisation (MDP) could be a candidate. Using this approach, a recommendation of mobile advertisement or marketing (i.e., recommendations or notifications), online content, as well as offline events, can be offered to the user based on their known interests and current location. Instead of having to request or pull this information, the new service concept would proactively provide the information and services – with the consequence that the right information or service could therefore be offered at the right place, at the right time. The growing availability of "Location-based Services“ for mobile phones is a new target for the use of personalisation. "Location-based Services“ are information, for example, about restaurants, hotels or shopping malls with offers which are in close range / short distance to the user. The lack of acceptance for such services in the past is based on the fact that early implementations required the user to pull the information from the service provider. A more promising approach is to actively push information to the user. This information must be from interest to the user and has to reach the user at the right time and at the right place. This raises new requirements on personalisation which will go far beyond present requirements. It will reach out from personalisation based only on the interest of the user. Besides the interest, the enhanced personalisation has to cover the location and movement patterns, the usage and the past, present and future schedule of the user. This new personalisation paradigm has to protect the user’s privacy so that an approach supporting anonymous recommendations through an extended "Chinese Wall“ will be described