Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising

Sponsored search represents a major source of revenue for web search engines. This popular advertising model brings a unique possibility for advertisers to target users' immediate intent communicated through a search query, usually by displaying their ads alongside organic search results for queries deemed relevant to their products or services. However, due to a large number of unique queries it is challenging for advertisers to identify all such relevant queries. For this reason search engines often provide a service of advanced matching, which automatically finds additional relevant queries for advertisers to bid on. We present a novel advanced matching approach based on the idea of semantic embeddings of queries and ads. The embeddings were learned using a large data set of user search sessions, consisting of search queries, clicked ads and search links, while utilizing contextual information such as dwell time and skipped ads. To address the large-scale nature of our problem, both in terms of data and vocabulary size, we propose a novel distributed algorithm for training of the embeddings. Finally, we present an approach for overcoming a cold-start problem associated with new ads and queries. We report results of editorial evaluation and online tests on actual search traffic. The results show that our approach significantly outperforms baselines in terms of relevance, coverage, and incremental revenue. Lastly, we open-source learned query embeddings to be used by researchers in computational advertising and related fields.Comment: 10 pages, 4 figures, 39th International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Ital

Collaborative Representation based Classification for Face Recognition

By coding a query sample as a sparse linear combination of all training samples and then classifying it by evaluating which class leads to the minimal coding residual, sparse representation based classification (SRC) leads to interesting results for robust face recognition. It is widely believed that the l1- norm sparsity constraint on coding coefficients plays a key role in the success of SRC, while its use of all training samples to collaboratively represent the query sample is rather ignored. In this paper we discuss how SRC works, and show that the collaborative representation mechanism used in SRC is much more crucial to its success of face classification. The SRC is a special case of collaborative representation based classification (CRC), which has various instantiations by applying different norms to the coding residual and coding coefficient. More specifically, the l1 or l2 norm characterization of coding residual is related to the robustness of CRC to outlier facial pixels, while the l1 or l2 norm characterization of coding coefficient is related to the degree of discrimination of facial features. Extensive experiments were conducted to verify the face recognition accuracy and efficiency of CRC with different instantiations.Comment: It is a substantial revision of a previous conference paper (L. Zhang, M. Yang, et al. "Sparse Representation or Collaborative Representation: Which Helps Face Recognition?" in ICCV 2011

Scalable Image Retrieval by Sparse Product Quantization

Fast Approximate Nearest Neighbor (ANN) search technique for high-dimensional feature indexing and retrieval is the crux of large-scale image retrieval. A recent promising technique is Product Quantization, which attempts to index high-dimensional image features by decomposing the feature space into a Cartesian product of low dimensional subspaces and quantizing each of them separately. Despite the promising results reported, their quantization approach follows the typical hard assignment of traditional quantization methods, which may result in large quantization errors and thus inferior search performance. Unlike the existing approaches, in this paper, we propose a novel approach called Sparse Product Quantization (SPQ) to encoding the high-dimensional feature vectors into sparse representation. We optimize the sparse representations of the feature vectors by minimizing their quantization errors, making the resulting representation is essentially close to the original data in practice. Experiments show that the proposed SPQ technique is not only able to compress data, but also an effective encoding technique. We obtain state-of-the-art results for ANN search on four public image datasets and the promising results of content-based image retrieval further validate the efficacy of our proposed method.Comment: 12 page