4,748 research outputs found
Effectiveness of Corporate Social Media Activities to Increase Relational Outcomes
This study applies social media analytics to investigate the impact of different corporate social media activities on user word of mouth and attitudinal loyalty. We conduct a multilevel analysis of approximately 5 million tweets regarding the main Twitter accounts of 28 large global companies. We empirically identify different social media activities in terms of social media management strategies (using social media management tools or the web-frontend client), account types (broadcasting or receiving information), and communicative approaches (conversational or disseminative). We find positive effects of social media management tools, broadcasting accounts, and conversational communication on public perception
Government and Social Media: A Case Study of 31 Informational World Cities
Social media platforms are increasingly being used by governments to foster
user interaction. Particularly in cities with enhanced ICT infrastructures
(i.e., Informational World Cities) and high internet penetration rates, social
media platforms are valuable tools for reaching high numbers of citizens. This
empirical investigation of 31 Informational World Cities will provide an
overview of social media services used for governmental purposes, of their
popularity among governments, and of their usage intensity in broadcasting
information online.Comment: In Proceedings of the 47th Hawaii International Conference on System
Sciences (pp. 1715-1724). IEEE Computer Society, 201
Validation of Dunbar's number in Twitter conversations
Modern society's increasing dependency on online tools for both work and
recreation opens up unique opportunities for the study of social interactions.
A large survey of online exchanges or conversations on Twitter, collected
across six months involving 1.7 million individuals is presented here. We test
the theoretical cognitive limit on the number of stable social relationships
known as Dunbar's number. We find that users can entertain a maximum of 100-200
stable relationships in support for Dunbar's prediction. The "economy of
attention" is limited in the online world by cognitive and biological
constraints as predicted by Dunbar's theory. Inspired by this empirical
evidence we propose a simple dynamical mechanism, based on finite priority
queuing and time resources, that reproduces the observed social behavior.Comment: 8 pages, 6 figure
Characterizing interactions in online social networks during exceptional events
Nowadays, millions of people interact on a daily basis on online social media
like Facebook and Twitter, where they share and discuss information about a
wide variety of topics. In this paper, we focus on a specific online social
network, Twitter, and we analyze multiple datasets each one consisting of
individuals' online activity before, during and after an exceptional event in
terms of volume of the communications registered. We consider important events
that occurred in different arenas that range from policy to culture or science.
For each dataset, the users' online activities are modeled by a multilayer
network in which each layer conveys a different kind of interaction,
specifically: retweeting, mentioning and replying. This representation allows
us to unveil that these distinct types of interaction produce networks with
different statistical properties, in particular concerning the degree
distribution and the clustering structure. These results suggests that models
of online activity cannot discard the information carried by this multilayer
representation of the system, and should account for the different processes
generated by the different kinds of interactions. Secondly, our analysis
unveils the presence of statistical regularities among the different events,
suggesting that the non-trivial topological patterns that we observe may
represent universal features of the social dynamics on online social networks
during exceptional events
Excitable human dynamics driven by extrinsic events in massive communities
Using empirical data from a social media site (Twitter) and on trading
volumes of financial securities, we analyze the correlated human activity in
massive social organizations. The activity, typically excited by real-world
events and measured by the occurrence rate of international brand names and
trading volumes, is characterized by intermittent fluctuations with bursts of
high activity separated by quiescent periods. These fluctuations are broadly
distributed with an inverse cubic tail and have long-range temporal
correlations with a power spectrum. We describe the activity by a
stochastic point process and derive the distribution of activity levels from
the corresponding stochastic differential equation. The distribution and the
corresponding power spectrum are fully consistent with the empirical
observations.Comment: 9 pages, 3 figure
Providing guidance on Backstage, a novel digital backchannel for large class teaching
Many articles in the last couple of years argued that it is necessary to promote the active participation of students in lectures with large audiences. One approach to make students actively participate in a lecture is to use a digital backchannel, i.e. a computer-mediated communication platform that allows students to exchange ideas and opinions, without disrupting the lecturer’s discourse. Though, a digital backchannel, in order to be most helpful for learning, have to address the need for guidance of the users interacting. The article presents Backstage, a digital backchannel for large class lectures, and shows how it provides guidance for its users, i.e. the students but also the lecturer. Structural guidance is provided by aligning the usually incoherent backchannel discourse with the presentation slides that are integrated in the backchannel’s user interface. The alignment is thereby asserted by carefully designed backchannel workflows. The article also discusses the guidance of a student’s substantial involvement in both the frontchannel and the backchannel by means of scripts. Through the interactions of guided individuals a social guidance may emerge, leading to a collectively regulated backchannel
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