Looking Beyond a Clever Narrative: Visual Context and Attention are Primary Drivers of Affect in Video Advertisements

Emotion evoked by an advertisement plays a key role in influencing brand recall and eventual consumer choices. Automatic ad affect recognition has several useful applications. However, the use of content-based feature representations does not give insights into how affect is modulated by aspects such as the ad scene setting, salient object attributes and their interactions. Neither do such approaches inform us on how humans prioritize visual information for ad understanding. Our work addresses these lacunae by decomposing video content into detected objects, coarse scene structure, object statistics and actively attended objects identified via eye-gaze. We measure the importance of each of these information channels by systematically incorporating related information into ad affect prediction models. Contrary to the popular notion that ad affect hinges on the narrative and the clever use of linguistic and social cues, we find that actively attended objects and the coarse scene structure better encode affective information as compared to individual scene objects or conspicuous background elements.Comment: Accepted for publication in the Proceedings of 20th ACM International Conference on Multimodal Interaction, Boulder, CO, US

From Pixels to Sentiment: Fine-tuning CNNs for Visual Sentiment Prediction

Visual multimedia have become an inseparable part of our digital social lives, and they often capture moments tied with deep affections. Automated visual sentiment analysis tools can provide a means of extracting the rich feelings and latent dispositions embedded in these media. In this work, we explore how Convolutional Neural Networks (CNNs), a now de facto computational machine learning tool particularly in the area of Computer Vision, can be specifically applied to the task of visual sentiment prediction. We accomplish this through fine-tuning experiments using a state-of-the-art CNN and via rigorous architecture analysis, we present several modifications that lead to accuracy improvements over prior art on a dataset of images from a popular social media platform. We additionally present visualizations of local patterns that the network learned to associate with image sentiment for insight into how visual positivity (or negativity) is perceived by the model.Comment: Accepted for publication in Image and Vision Computing. Models and source code available at https://github.com/imatge-upc/sentiment-201