Hierarchical semantic representations of online news comments for emotion tagging using multiple information sources

With the development of online news services, users now can actively respond to online news by expressing subjective emotions, which can help us understand the predilections and opinions of an individual user, and help news publishers to provide more relevant services. Neural network methods have achieved promising results, but still have challenges in the field of emotion tagging. Firstly, these methods regard the whole document as a stream or bag of words and can't encode the intrinsic relations between sentences. So these methods cannot properly express the semantic meaning of the document in which sentences may have logical relations. Secondly, these methods only use semantics of the document itself, while ignoring the accompanying information sources, which can significantly influence the interpretation of the sentiment contained in documents. Therefore, this paper presents a hierarchical semantic representation model of news comments using multiple information sources, called Hierarchical Semantic Neural Network (HSNN). In particular, we begin with a novel neural network model to learn document representation in a bottom-up way, capturing not only the semantics within sentence but also semantics or logical relations between sentences. On top of this, we tackle the task of predicting emotions for online news comments by exploiting multiple information sources including the content of comments, the content of news articles, and the user-generated emotion votes. A series of experiments and tests on real-world datasets have demonstrated the effectiveness of our proposed approach

Role of sentiment classification in sentiment analysis: a survey

Through a survey of literature, the role of sentiment classification in sentiment analysis has been reviewed. The review identifies the research challenges involved in tackling sentiment classification. A total of 68 articles during 2015 – 2017 have been reviewed on six dimensions viz., sentiment classification, feature extraction, cross-lingual sentiment classification, cross-domain sentiment classification, lexica and corpora creation and multi-label sentiment classification. This study discusses the prominence and effects of sentiment classification in sentiment evaluation and a lot of further research needs to be done for productive results

A study of fine-grained sentence-level emotion tagging

While there has been much work on sentiment analysis, emotion tagging has not been very well studied. Existing work has generally treated each text article as a unit for emotion tagging. In this work, we argue that it is more useful to perform emotion tagging at the sentence-level and use Conditional Random Fields (CRF) to tag sentences with five emotion tags. We propose and study multiple features, including both basic features defined on a single sentence and dependency features defined on the context of a sentence. We create two test sets, one with email messages and one with product reviews, to evaluate the proposed features. Experimental results show that in general, dependency features are beneficial, and in particular, using relative position features can significantly improve the accuracy. We also present clustering of users based on their emotional profiles as a possible application of sentence-level emotion tagging

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

We describe the effect of social media advertising content on customer engagement using data from Facebook. We content-code 106,316 Facebook messages across 782 companies, using a combination of Amazon Mechanical Turk and natural language processing algorithms. We use this data set to study the association of various kinds of social media marketing content with user engagement—defined as Likes, comments, shares, and click-throughs—with the messages. We find that inclusion of widely used content related to brand personality—like humor and emotion—is associated with higher levels of consumer engagement (Likes, comments, shares) with a message. We find that directly informative content—like mentions of price and deals—is associated with lower levels of engagement when included in messages in isolation, but higher engagement levels when provided in combination with brand personality–related attributes. Also, certain directly informative content, such as deals and promotions, drive consumers’ path to conversion (click-throughs). These results persist after incorporating corrections for the nonrandom targeting of Facebook’s EdgeRank (News Feed) algorithm and so reflect more closely user reaction to content than Facebook’s behavioral targeting. Our results suggest that there are benefits to content engineering that combines informative characteristics that help in obtaining immediate leads (via improved click-throughs) with brand personality–related content that helps in maintaining future reach and branding on the social media site (via improved engagement). These results inform content design strategies. Separately, the methodology we apply to content-code text is useful for future studies utilizing unstructured data such as advertising content or product reviews

Computational Intelligence and Human- Computer Interaction: Modern Methods and Applications

The present book contains all of the articles that were accepted and published in the Special Issue of MDPI’s journal Mathematics titled "Computational Intelligence and Human–Computer Interaction: Modern Methods and Applications". This Special Issue covered a wide range of topics connected to the theory and application of different computational intelligence techniques to the domain of human–computer interaction, such as automatic speech recognition, speech processing and analysis, virtual reality, emotion-aware applications, digital storytelling, natural language processing, smart cars and devices, and online learning. We hope that this book will be interesting and useful for those working in various areas of artificial intelligence, human–computer interaction, and software engineering as well as for those who are interested in how these domains are connected in real-life situations

Sentiment Classification of Online Customer Reviews and Blogs Using Sentence-level Lexical Based Semantic Orientation Method

ABSTRACT Sentiment analysis is the process of extracting knowledge from the peoples‟ opinions, appraisals and emotions toward entities, events and their attributes. These opinions greatly impact on customers to ease their choices regarding online shopping, choosing events, products and entities. With the rapid growth of online resources, a vast amount of new data in the form of customer reviews and opinions are being generated progressively. Hence, sentiment analysis methods are desirable for developing efficient and effective analyses and classification of customer reviews, blogs and comments. The main inspiration for this thesis is to develop high performance domain independent sentiment classification method. This study focuses on sentiment analysis at the sentence level using lexical based method for different type data such as reviews and blogs. The proposed method is based on general lexicons i.e. WordNet, SentiWordNet and user defined lexical dictionaries for sentiment orientation. The relations and glosses of these dictionaries provide solution to the domain portability problem. The experiments are performed on various data sets such as customer reviews and blogs comments. The results show that the proposed method with sentence contextual information is effective for sentiment classification. The proposed method performs better than word and text level corpus based machine learning methods for semantic orientation. The results highlight that the proposed method achieves an average accuracy of 86% at sentence-level and 97% at feedback level for customer reviews. Similarly, it achieves an average accuracy of 83% at sentence level and 86% at feedback level for blog comment