Emergence of Equilibria from Individual Strategies in Online Content Diffusion

Social scientists have observed that human behavior in society can often be modeled as corresponding to a threshold type policy. A new behavior would propagate by a procedure in which an individual adopts the new behavior if the fraction of his neighbors or friends having adopted the new behavior exceeds some threshold. In this paper we study the question of whether the emergence of threshold policies may be modeled as a result of some rational process which would describe the behavior of non-cooperative rational members of some social network. We focus on situations in which individuals take the decision whether to access or not some content, based on the number of views that the content has. Our analysis aims at understanding not only the behavior of individuals, but also the way in which information about the quality of a given content can be deduced from view counts when only part of the viewers that access the content are informed about its quality. In this paper we present a game formulation for the behavior of individuals using a meanfield model: the number of individuals is approximated by a continuum of atomless players and for which the Wardrop equilibrium is the solution concept. We derive conditions on the problem's parameters that result indeed in the emergence of threshold equilibria policies. But we also identify some parameters in which other structures are obtained for the equilibrium behavior of individuals

Differential Games of Competition in Online Content Diffusion

Access to online contents represents a large share of the Internet traffic. Most such contents are multimedia items which are user-generated, i.e., posted online by the contents' owners. In this paper we focus on how those who provide contents can leverage online platforms in order to profit from their large base of potential viewers. Actually, platforms like Vimeo or YouTube provide tools to accelerate the dissemination of contents, i.e., recommendation lists and other re-ranking mechanisms. Hence, the popularity of a content can be increased by paying a cost for advertisement: doing so, it will appear with some priority in the recommendation lists and will be accessed more frequently by the platform users. Ultimately, such acceleration mechanism engenders a competition among online contents to gain popularity. In this context, our focus is on the structure of the acceleration strategies which a content provider should use in order to optimally promote a content given a certain daily budget. Such a best response indeed depends on the strategies adopted by competing content providers. Also, it is a function of the potential popularity of a content and the fee paid for the platform advertisement service. We formulate the problem as a differential game and we solve it for the infinite horizon case by deriving the structure of certain Nash equilibria of the game

The ecology of social interactions in online and offline environments

The rise in online social networking has brought about a revolution in social relations. However, its effects on offline interactions and its implications for collective well-being are still not clear and are under-investigated. We study the ecology of online and offline interaction in an evolutionary game framework where individuals can adopt different strategies of socialization. Our main result is that the spreading of self-protective behaviors to cope with hostile social environments can lead the economy to non-socially optimal stationary states

The influence of topology and information diffusion on networked game dynamics

This thesis studies the influence of topology and information diffusion on the strategic interactions of agents in a population. It shows that there exists a reciprocal relationship between the topology, information diffusion and the strategic interactions of a population of players. In order to evaluate the influence of topology and information flow on networked game dynamics, strategic games are simulated on populations of players where the players are distributed in a non-homogeneous spatial arrangement. The initial component of this research consists of a study of evolution of the coordination of strategic players, where the topology or the structure of the population is shown to be critical in defining the coordination among the players. Next, the effect of network topology on the evolutionary stability of strategies is studied in detail. Based on the results obtained, it is shown that network topology plays a key role in determining the evolutionary stability of a particular strategy in a population of players. Then, the effect of network topology on the optimum placement of strategies is studied. Using genetic optimisation, it is shown that the placement of strategies in a spatially distributed population of players is crucial in maximising the collective payoff of the population. Exploring further the effect of network topology and information diffusion on networked games, the non-optimal or bounded rationality of players is modelled using topological and directed information flow of the network. Based on the topologically distributed bounded rationality model, it is shown that the scale-free and small-world networks emerge in randomly connected populations of sub-optimal players. Thus, the topological and information theoretic interpretations of bounded rationality suggest the topology, information diffusion and the strategic interactions of socio-economical structures are cyclically interdependent

The influence of topology and information diffusion on networked game dynamics

This thesis studies the influence of topology and information diffusion on the strategic interactions of agents in a population. It shows that there exists a reciprocal relationship between the topology, information diffusion and the strategic interactions of a population of players. In order to evaluate the influence of topology and information flow on networked game dynamics, strategic games are simulated on populations of players where the players are distributed in a non-homogeneous spatial arrangement. The initial component of this research consists of a study of evolution of the coordination of strategic players, where the topology or the structure of the population is shown to be critical in defining the coordination among the players. Next, the effect of network topology on the evolutionary stability of strategies is studied in detail. Based on the results obtained, it is shown that network topology plays a key role in determining the evolutionary stability of a particular strategy in a population of players. Then, the effect of network topology on the optimum placement of strategies is studied. Using genetic optimisation, it is shown that the placement of strategies in a spatially distributed population of players is crucial in maximising the collective payoff of the population. Exploring further the effect of network topology and information diffusion on networked games, the non-optimal or bounded rationality of players is modelled using topological and directed information flow of the network. Based on the topologically distributed bounded rationality model, it is shown that the scale-free and small-world networks emerge in randomly connected populations of sub-optimal players. Thus, the topological and information theoretic interpretations of bounded rationality suggest the topology, information diffusion and the strategic interactions of socio-economical structures are cyclically interdependent

Modeling Evolutionary Dynamics of Lurking in Social Networks

Lurking is a complex user-behavioral phenomenon that occurs in all large-scale online communities and social networks. It generally refers to the behavior characterizing users that benefit from the information produced by others in the community without actively contributing back to the production of social content. The amount and evolution of lurkers may strongly affect an online social environment, therefore understanding the lurking dynamics and identifying strategies to curb this trend are relevant problems. In this regard, we introduce the Lurker Game, i.e., a model for analyzing the transitions from a lurking to a non-lurking (i.e., active) user role, and vice versa, in terms of evolutionary game theory. We evaluate the proposed Lurker Game by arranging agents on complex networks and analyzing the system evolution, seeking relations between the network topology and the final equilibrium of the game. Results suggest that the Lurker Game is suitable to model the lurking dynamics, showing how the adoption of rewarding mechanisms combined with the modeling of hypothetical heterogeneity of users' interests may lead users in an online community towards a cooperative behavior.Comment: 13 pages, 5 figures. Accepted at CompleNet 201