Strategies for organising the attention of receivers in e-mail marketing

 The article entitled “Strategies for organising the attention of receivers in e-mail marketing” discusses issues within social communication, more specifically e-mail advertising communication. In it, I consider the intention to draw the attention of receivers as the major element of said type of communication. The creators of advertisements utilise various methods for presenting their offers, as, in the light of market research, e-mail communication still holds a high significance in marketing. E-mail inboxes are often filled with advertising messages. Users easily identify some of those as advertising messages, and remove them without engaging their attention resources. Other, however, require more careful consideration as they do not reveal their commercial provenance, or even force users to open them. In order to discover the communication-based mechanisms which lay at the foundation of the influence on the receiver, I conducted a study of the material that I collected within a period of 2 years; there I analysed only those elements of an e-mail visible to receivers prior to clicking on a message. Eventually, I extracted 300 examples indicating the applications of the strategies discussed in the article, one of which is based on the intention to highlight an offer among other messages, while the other is aimed at concealing the marketing dimension of an offer. The assumed perspective of this communication-based study was explained by a description of an interdisciplinary nature: I discuss each strategy from the perspective of a linguist, I propose explanations of the mechanisms of their operation based on the knowledge regarding selected psychological mechanisms, and I indicated the operating tactics utilised within each strategy. The significance of the study was emphasised by the fact that a conscious and intentional concealment of the purpose of an e-mail constitutes an instrumental approach to receivers. Therefore, the application by the senders of advertising messages of the discussed strategies raises justified ethical doubts, and demands further research consideration, which might lead to legislative solutions

Phonon counting and intensity interferometry of a nanomechanical resonator

In optics, the ability to measure individual quanta of light (photons) enables a great many applications, ranging from dynamic imaging within living organisms to secure quantum communication. Pioneering photon counting experiments, such as the intensity interferometry performed by Hanbury Brown and Twiss to measure the angular width of visible stars, have played a critical role in our understanding of the full quantum nature of light. As with matter at the atomic scale, the laws of quantum mechanics also govern the properties of macroscopic mechanical objects, providing fundamental quantum limits to the sensitivity of mechanical sensors and transducers. Current research in cavity optomechanics seeks to use light to explore the quantum properties of mechanical systems ranging in size from kilogram-mass mirrors to nanoscale membranes, as well as to develop technologies for precision sensing and quantum information processing. Here we use an optical probe and single-photon detection to study the acoustic emission and absorption processes in a silicon nanomechanical resonator, and perform a measurement similar to that used by Hanbury Brown and Twiss to measure correlations in the emitted phonons as the resonator undergoes a parametric instability formally equivalent to that of a laser. Owing to the cavity-enhanced coupling of light with mechanical motion, this effective phonon counting technique has a noise equivalent phonon sensitivity of 0.89 ± 0.05. With straightforward improvements to this method, a variety of quantum state engineering tasks using mesoscopic mechanical resonators would be enabled, including the generation and heralding of single-phonon Fock states and the quantum entanglement of remote mechanical elements

The visual and the invisible in graphic design

This research meant studying the visible and the invisible in graphic design, and how the artist-designer was able to transform them into means and tools that have an aesthetic and expressive value, and how he presented its surfaces, forms and display space. What is visible and invisible in graphic design? In light of achieving the aesthetic aspects within the contemporary Egyptian graphic work.?The researcher determined the goal of the research, which is: Learn about the visible and the invisible in graphic design?And the second chapter, which consisted of two sections as follows: In the first topic: the visible and the invisible. In the second topic: Representations of the visible and the invisible in contemporary Egyptian graphic design.As for the third chapter, the researcher analyzed the works of some Egyptian graphic artists according to the descriptive analytical method.In the fourth chapter, I reached the results, including:1. Unfamiliar shapes achieve a suggestion of the principle of mental and perceptual perceptions within the space of artistic processes, including graphic art.2. The invisible is one of the explanatory thinking necessities that accompany the constructive propositions of the visual elements within the graphic design space.search problemIn its essence, plastic art is the result of its realization, and it is one of the important means of communication in human life. He expresses his thoughts, feelings, and speeches from his thoughts and ideas, thoughts and ideas in various areas of life, because of its impactful power that establishes multiple aesthetic outcomes. The graphic elements are often inspired by the return of nature, and these elements are often regulated by nature and growth systems. In order to realize the visible and the invisible receipt. The image appears completely or completely, directly or directly