The Influence of Electronic Word of Mouth Toward Destination Trust and Travel Intention on Sirandah Island in Padang City

This research aims to analyze: (1) The influence of electronic word of mouth toward travel intention on Sirandah Island in Padang City (2) The influence of electronic word of mouth toward destination trust on Sirandah Island in Padang City (3) The influence of destination trust toward travel intention on Sirandah Island in Padang City. The type of this research is causative research. The population on this research is all Padang city society who have read online reviews of Sirandah Island in the internet and have never visited Sirandah Island whose numbers are unknwon. Data were collected through questionnaires and 170 questionnaires were analyzed by performing structural equation modeling (SEM) in SmartPLS 3.2.7. The result of this research show that (1) electronic word of mouth has a significant influenced on travel intention at Sirandah Island in Padang City (2) electronic word of mouth has a significant influenced on destination trust at Sirandah Island in Padang City (3) destination trust has a significant influenced on travel intention at Sirandah Island in Padang Cit

The Effect of Electronic Word of Mouth, Destination Image on Tourist Visiting Decisions at Nagari Tuo Pariangan Tourism Object

Background: Tourism at this time has become one of the critical needs for most people, this can be seen from the increased interest in tourism which is side by side with digital promotion through EWOM in the tourism sector which is rampant on social media. With the high intensity of internet use, especially on social media platforms, making digital promotions through social media provides excellent tourism marketing opportunities. Objective: This study aims to analyze the effect of electronic word of mouth and destination image on the decision to visit tourists at the Nagari Tuo Pariangan tourist attraction. Method: The data used in this study were obtained from primary data and secondary data. The data analysis method used is descriptive analysis and SEM-PLS analysis with a sample of 130 respondents, using a non-probability sampling method. Results: The results of this study indicate that electronic word of mouth has a positive and significant effect on destination image, destination image has a positive and significant effect on visiting decisions, and electronic word of mouth has a positive but not significant effect on visiting decisions. However, there are mediating variables that can influence. Conclusion: The results of the SEM-PLS analysis also show a positive and significant effect between the electronic word-of-mouth variables on the destination image and decision visit. Keywords: destination image; electronic word of mouth; the decision to visit; SEM-PL

A study on the influence of electronic word of mouth and the image of gastronomy tourism on the intentions of tourists visiting Macau

The purpose of this study focuses on the extent to which electronic word-of- mouth (eWOM) and the image of Macanese gastronomy tourism influences tourists\u27 intentions, based on samples of those who use the Internet, to search for information about Macanese gastronomy. This study was conducted from April to June 2013. A quantitative research method was adopted and online questionnaires were distributed to those participants who were members of online communities or travel groups. An incentive strategy was also used to increase response rates. Following data collection, the analysis was carried out. The findings revealed that the image of gastronomy tourism and eWOM had significantly positive effects on tourists\u27 intentions, and electronic word of mouth had a significantly positive relationship with the image of Macanese gastronomy tourism. This suggests that both are leading factors in attracting tourists; therefore boosting the travel industry in Macau. Additionally, the image of cuisine held a stronger perception than image of restaurants and food related activities. The dimension of sociability held more credibility in comparison to other aspects of eWOM. This perhaps suggested that the image of gastronomy tourism had not been delivered sufficiently to tourists. The findings attempted to provide evidence for the Macau Government Tourism Office and website operators to effectively promote the image of gastronomy tourism in Macau. Internet use was explored in terms of motivating tourists to travel for reasons of gastronomy in order to create a reasonably valid construct for use in market segmentation purposes

Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study

This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration of heritage, was specifically premeditated to celebrate the slave trade period by highlighting the unique connection of African American history to the diaspora ancestors who were literally taken away as slaves through “the point of no return” in Badagry, Nigeria. A structured questionnaire was utilized as a research instrument to gather information aimed at examining the influence of social media (SM), website quality (WQ), and online word of mouth (eWOM) on tourists’ festival satisfaction (FS) and festival revisiting intention (FRI). Data were gathered from samples of 473 diaspora tourists at Badagry Diaspora Festival in Nigeria and analyzed using partial least square structural equation modelling (PLS-SEM) with the aid of WarpPLS (7.0). The findings of the study revealed that social media (SM), festival quality (FQ), website quality (WQ), and electronic word of mouth (eWOM) had a positive and significant relationship with tourists’ festival satisfaction. Additionally, this study found that festival quality had a positive impact on the intention of the tourists to revisit the Badagry Diaspora Festival because tourist attitude is influenced by the socio-cultural background of tourists. Moreover, the result revealed the partial mediating effect of festival satisfaction in the relationship between (a) SM, (b) FQ, (c) WQ, and (d) eWOM and tourists’ festival satisfaction. Similarly, cultural motivation was also found to mediate the relationship between tourists’ festival satisfaction and festival revisiting intension (RI). Based on the findings, the implications of the festival sustainability and future research directions were discussed.publishedVersio

Tourism 5A, Tourism Satisfaction, and Electronic Word of Mouth in a Small Island Destination

Electronic Word of Mouth (EWOM) has gained popularity in academia due to its expansion in online communications, such as Websites, social media, and Blogs for travel and recreation purposes. These online activities in tourism can create an advantage for tourist destinations, especially for businesses and tourism service providers. Therefore, there is an urgent need to look into variables that could affect positive conduct on Electronic Word of Mouth among tourists. The primary purpose of this study is to determine the relationship between Tourism 5A's, Tourism Satisfaction, and conduct Electronic Word of Mouth among domestic tourists in Siargao Island, Philippines. The respondents of this study are domestic tourists. Instrumentation was utilizing a 5 Point-Likert Scale. This study utilizing SmartPLS-SEM, results revealed that among the Tourism 5A's, only the Amenities and Activities have a significant relationship to Tourist Satisfaction and could affect by 84.8 percent. On the other hand, Tourist Satisfaction affects EWOM by 65.7 percent

Inbound Tourism In Malaysia: Unlocking the potential traveling experience of European and Oceanian Tourists

This study explores the memorable traveling experience (MTE) of 143 tourists from Europe and Oceanian in Malaysia. The researchers conducted a survey to investigate the factors that influence their revisit intention to Malaysia as an attractive destination. Partial least square structural equation modeling (SEM-PLS) results indicated that tourist attitudes, destination images, electronic Word of Mouth (eWOM), and perceived quality have positive and significant influences on travel intention. However, the eWOM failed to mediate the tourists’ attitudes, perceived quality, and destination image towards their revisit intentions.     Keywords: eWOM, Malaysia, Memorable Travelling Experience, Revisit Intentions eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA CE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/ebpj.v7i21.371

The electronic word-of-mouth in rural tourism: the case of schist villages

The rural area has undergone many transformations in terms of functionality and identity resulting in an attempt to grow tourism to improve environmental, economic, social and cultural promotion, preservation and revitalization of these areas when compared to urban spaces that are much more developed. In this way, tourism in rural areas (TER) in Portugal is seen as a driving force for the community development and its entire surrounding. Over the years, technologies have been constantly evolving. This has been reflected in people’s decision-making process and, consequently, how they purchase their products and services. Tourists increasingly use online reviews made by other users in their travel planning, which contain descriptive comments and/or a rating system, named as electronic word-of-mouth (eWOM). In this way, this study intends to understand the evolution of the eWOM in rural tourism, by studying the main characteristics that influence consumers’ satisfaction. To that end, the content of the comments and quantitative classification of Schist Villages lodgings on the platforms of TripAdvisor and Facebook were studied, using extraction, polarity and frequency techniques as well as the SPSS program for the analysis.O espaço rural tem sofrido muitas transformações em termos de funcionalidade e de identidade resultando numa tentativa de crescimento voltado para o turismo com o objetivo de melhorar a promoção, preservação e revitalização ambiental, económica, social e cultural destas zonas quando comparadas com áreas urbanas que estão muito mais desenvolvidas. Deste modo, o turismo em espaço rural (TER) em Portugal é visto como impulsor da comunidade e de toda a sua envolvência. O facto de as tecnologias terem-se desenvolvido constantemente ao longo dos anos, refletiu-se no modo como as pessoas realizam o seu processo de decisão e, consequentemente, a compra dos seus produtos e serviços. Os turistas utilizam cada vez mais as revisões "online" feitas por outros usuários no planeamento da sua viagem, que contêm comentários descritivos e sistema de classificação por escala, chamado "word-of-mouth" eletrónico (eWOM). Desta forma, este estudo pretende analisar a evolução do eWOM no turismo rural, estudando os principais atributos que influenciam a satisfação dos consumidores. Para tal, o conteúdo dos comentários e a classificação quantitativa dos alojamentos das Aldeias do Xisto nas plataformas "TripAdvisor" e "Facebook" foram estudados, utilizando técnicas de extração, polaridade e frequência, e ainda o programa SPSS para a sua análise

The influence of key determinants on consumers’ choice in tourism destination

This study aims at developing a model that explains the effect of different stimuli types (ST) (i.e. online reviews and advertising) on a tourist’s intention to visit (ITV) a new destination. Two separate studies were conducted to establish and validate the model that consists of stimulus mediators (SM): destination trust (DT) and interest (DI). 113 surveys were obtained in study 1 which focused on the effect of the different stimuli types. Study 2 used the Elaboration Likelihood Model (ELM) to explore how advertising could persuade consumers to make purchasing decisions and how tourists could be persuaded to visit attraction sites. 146 surveys were obtained in study 2. Structured equation model (SEM) technique was adopted in the data analysis. The result of the first study showed that advertising has a stronger effect than positive online reviews. The second study showed that peripheral route of elaborate likelihood model has a stronger effect than central route in the context of tourism. That is, peripheral route that could generate a strong spontaneous impact by providing a vivid portrait of what a tourist would experience through an image cue

Moderating effect of the use of eWOM on subjective norms, behavioural control and religious tourist revisit intention

Religious activities are a common topic of discussion on various platforms and online forums in Nigeria. These online interactions shape opinions and attitudes of tourist to a religious destination. The use of electronic word of mouth has become a factor in influencing behavioural intention. Hence, this study investigated the relationship between the use of eWOM and tourist revisiting intention to a religious destination and the effect of the use of eWOM on the relationship between Subjective Norm, Perceived Behavioural control and Revisit intention of visitors to religious destinations. The hypotheses for the study was tested using a Hierarchical Regression model. The essence was to examine the effect of each variable on revisit intention as they are entered into the regression equation. The findings show that the combination of the use of eWOM, subjective norm, perceived behavioural control and even attitude has a strong influence on revisiting intention. However, the use of eWOM has a weak effect on revisit intention of religious tourists. The study recommends that managers of religious events pay more attention to the experience rather than focusing on using eWOM as a promotional tool, although it may attract new visitors, it will not make them come back

The impact of the destination image and the information sources on the perception of the medical image of the country and the intention to visit it for medical purposes

Purpose- This paper intends to analyze the impact of the destination image and the information sources which are: 1 / word of mouth (Wom), 2 / electronic word of mouth (eWom) and 3 / commercial sources, on the medical image of a destination and the intention to visit it for medical purposes. Methodology/Design/Approach- An exploratory study was carried out with 247 people of different nationalities who have undergone surgery abroad or who are planning to do so. Three versions of the surveys were administered on Google Forms. The data were analyzed by the method of structural equations. Findings- The main results are: 1 / The image of the destination significantly influences the medical image and the intention to travel. 2 / The information sources that most help in choosing a medical destination are consecutively: 1/the eWom, 2/ the Wom, and 3/ the commercial sources. Whereas, the sources that have the most impact on intention to travel are 1/Wom and 2/eWom. Originality of the research- This research highlights the importance of reflecting a positive image of the whole country (safety, attractiveness, hospitality of the people, etc.) and not just promoting its medical image. The second contribution of this study is to show the importance of eWom, Wom and commercial sources in the country choice process