Firm Boundary and Performance in the Airline Ticket Distribution Industry: Effects of the Evolution of Electronic Markets

More than two decades after the introduction of the electronic market hypothesis (EMH), electronic markets have evolved from opaque to transparent, from biased to unbiased, and finally to personalized; yet, airline ticket distribution keeps searching for the right balance between markets and hierarchies. With advances in IT (Information Technology), it is not clear whether market-based or hierarchical forms of ticket distribution can achieve the optimal distribution efficiency. 17 years of operational data was analyzed by using data envelopment analysis (DEA) and Tobit regression to explore the relationship between firm performance and forces causing the transformation of electronic markets in the airline ticket distribution industry. The end results reveal that, despite the apparent inverse relationship between IT-driven distribution and production within hierarchies, airline business decisions, such as disintermediation to exclude downstream players or vertical integration to compete with rivals, created negative impacts on their performance and did not improve operational efficiency

The Impact of E-Procurement on the Number of Suppliers: Where to Move to?

This paper examines how electronic procurement influences the organization of economic transactions. It seeks evidence for ICT-induced changes in how companies organize their activities and whether ICT lead to more competitive and transparent markets. Testing the relationship between the effect of electronic procurement on procurement cost and sourcing strategy, I provide new evidence that electronic procurement leads to more market transactions. This leads to the conclusion that electronic procurement increases market transparency, lowers search and supplier switching costs and improves the management of supply chain and contradicts the predictions that ICT will lead to a dominance of network-like organizational form and an increasing reliance on hybrid forms of organizing economic transactions. Two implications emerge from these results. The first one is relevant for companies engaging in ICT projects. ICT combined with changes in business strategy leads to a reduction of market transaction costs and, as a result, opens up new possibilities in terms of how business activities can be organized and/or how to structure competition in upstream markets. This effect of new technologies is of clear benefit to companies successfully implementing and using new technologies. The second implication is of great importance for companies whose customers implement ICT to intensify competition among suppliers. Changing environment forces them to adapt to new market conditions and look for new ways of maintaining profitability.information technology and firm boundaries, markets vs. hierarchies, sourcing strategy, electronic procurement

ELECTRONIC MARKETS AND ELECTRONIC HIERARCHIES: EFFECTS OF INFORMATION TECHNOLOGY ON MARKET STRUCTUR CORPORATE STRATEGIES

This paper analyzes the fundamental changes in market structures that may result from the increasing use of information teChnology. First, an analytic framework is presented and its usefulness is demonstrated in explaining several major historical changes in American business structures. Then, the framework is used to help explain how electronic markets and electronic hierarchies will allow closer integration of adjacent steps in the value-added chains of our economy. The most surprising prediction is that information technology will lead to an overall shift toward proportionately more coordination by markets rather than by internal decisions within firms. Finally, several examples of companies where these changes are already occurring are used to illustrate the likely paths by which new market structures will evolve and the ways in which individual companies can take advantage of these changes

Twenty years of electronic markets research: looking backwards towards the future

Over the past 20 years the field of electronic markets has seen a considerable proliferation and differentiation. This position paper takes the opportunity of the 21st volume of “Electronic Markets” to look back at important developments and insights, suggesting a framework that captures the multiple facets and indeed empirical breadth and depths of this concept. It comprises three perspectives which include the market environment, governance choices by economic actors as well as the entrepreneurial dynamics of firms who initiate and operate market platforms as their business. In addition, we propose to study the interplay of technological, market, and institutional drivers in order to understand the phenomenon of electronic markets, which is also a precondition for designing electronic markets. Both activities involve more than an economically motivated choice between the discrete alternatives of markets and hierarchies. Rather, electronic markets are configurations across multiple, interdependent dimensions: Technology is an important force in shaping the field, but needs to be complemented by considerations of the competitive environment and the setting of rules in order to ensure efficient and effective plays of the game. Based on this framework, this position paper develops six propositions for the future of electronic markets. Overall, the advantages of intermediated structures, an ongoing technological sophistication, as well as further innovation in market mechanisms and services make electronic markets an ena-bler for many interorganizational value chains. While we are confident that the ingenuity of inventors will yield a flow of innovations, recent economic crises have shed a dark shadow over the sustainability of electronic markets. They call for suitable rules and regulation amenable to economic prosperity and stability to be agreed upon on a broad level

Identifying Facilitators and Inhibitors of Market Structure Change: A Hybrid Theory of Unbiased Electronic Markets

ABSTRACT The electronic markets hypothesis (EMH) in the information systems (IS) literature suggests that information technology (IT) will reduce coordination costs across firms, leading to marketbased forms of economic activity. With the advent of the Internet, we have seen a move to unbiased electronic markets. However, in some industries electronic hierarchies or biased markets predominate, contrary to the predictions of the impacts of IT suggested by the EMH. We present a hybrid theory to explain how moves to unbiased markets are facilitated and accelerated by IT. This is based on electronic markets and hierarchies theory, and the theory of market design. We explore how different forces and situational factors can inhibit the move to advanced forms of market-based organization. Together, these theories offer valuable insights to understand which forces will predominate with respect to whether a vertical market will be transformed to a biased electronic market or an unbiased electronic market. We analyze minicases in the context of three business-to-business e-commerce settings: fixed income securities, the electric power industry, and corporate travel services. The industries we have selected exhibit different outcomes which illustrate the value of the new theory relative to predictions involving market structure transformations

Electronic markets and electronic hierarchies : effects of information technology on market structures and corporate strategies

"April 1986"Includes bibliographical references (p. 27-29).Robert I. Benjamin, Thomas W. Malone, JoAnne Yates