A study into advertising on JANET

Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services

Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels

With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing department. For data evaluation an SPSS program was used. Kolmogorov-Smirnov, Cochran, Regression, Non-standardized coefficients and Standard coefficient tests were carried out. Based on the findings, we can state that social media are still not an important marketing tool for Iranian hotels. Facebook and YouTube are the media which are most used for marketing purposes as videos and photos can be used on these sites more than others. The results show that the marketing abilities of Parsian Hotels improve with the increasing use of social media, but the hotel marketing sector has failed to fully utilize internet opportunity as a marketing tool

A Teacher in the Living Room? Educational Media for Babies, Toddlers, and Preschoolers

Examines available research, and arguments by proponents and critics, of electronic educational media use by young children. Examines educational claims in marketing and provides recommendations for developing research and product standards

Using the Internet in the E-Marketing

In information era, the use of internet is increasingly high in business companies and organizations. Using internet makes internet business and electronic marketing. Geographical borders and time have no meaning when internet exists. Electronic marketing should be on the direction of total marketing. Design of organization is one of the important issues that can be achieved by analyzing the weakness and strength of company and having a true understanding of threads of opportunities. Internet marketing as various approaches like dependent marketing, transaction marketing, and email marketing shows the wide range and the importance of using internet. This paper discusses electronic marketing, the difference between traditional and modern marketing, the effect of internet on mix of marketing, the advantages and limitations of electronic marketing and all kinds of electronic marketing

Using the Internet in the E-Marketing

In information era, the use of internet is increasingly high in business companies and organizations. Using internet makes internet business and electronic marketing. Geographical borders and time have no meaning when internet exists. Electronic marketing should be on the direction of total marketing. Design of organization is one of the important issues that can be achieved by analyzing the weakness and strength of company and having a true understanding of threads of opportunities. Internet marketing as various approaches like dependent marketing, transaction marketing, and email marketing shows the wide range and the importance of using internet. This paper discusses electronic marketing, the difference between traditional and modern marketing, the effect of internet on mix of marketing, the advantages and limitations of electronic marketing and all kinds of electronic marketing

Using the Internet in the E-Marketing

In information era, the use of internet is increasingly high in business companies and organizations. Using internet makes internet business and electronic marketing. Geographical borders and time have no meaning when internet exists. Electronic marketing should be on the direction of total marketing. Design of organization is one of the important issues that can be achieved by analyzing the weakness and strength of company and having a true understanding of threads of opportunities. Internet marketing as various approaches like dependent marketing, transaction marketing, and email marketing shows the wide range and the importance of using internet. This paper discusses electronic marketing, the difference between traditional and modern marketing, the effect of internet on mix of marketing, the advantages and limitations of electronic marketing and all kinds of electronic marketing

The Role of Internet in Marketing Strategies

The use of the Internet has increased in recent years remarkably. Conducting business in the digital economy means using Web- based systems on the Internet and other electronic networks to do some form of electronic commerce. Many research findings confirm and support being of positive effects of Internet on an enterprise's competitive advantage. In this paper, I will illustrate that enterprises can acquire relational and informational competency through Internet technology, and based on these competencies they can succeed in competitive cyber markets. According to the Internet competencies, Internet marketing strategies can be divided into five categories: Transactional, Profile, Customer-oriented, Relationship, and Knowledge strategies. Choosing and implementing any category of strategies depends on the degree of internet competencies (informational and relational) that a firm has. When both are high, proper internet marketing strategy seems to be knowledge strategies; and when both are low, transactional internet marketing strategies would be the suitable category.Internet marketing strategies; Information technologies; Network computing; Digital economy; Information system.

Marketing, Consumers and Technology: Perspectives for Enhancing Ethical Transactions

The advance of technology has influenced marketing in a number of ways that have ethical implications. Growth in use of the Internet and e-commerce has placed electronic cookies, spyware, spam, RFIDs, and data mining at the forefront of the ethical debate. Some marketers have minimized the significance of these trends. This overview paper examines these issues and introduces the two articles that follow. It is hoped that these entries will further the important marketing and technology ethical debate