138,263 research outputs found
A lattice framework for pricing display advertisement options with the stochastic volatility underlying model
Advertisement (abbreviated ad) options are a recent development in online
advertising. Simply, an ad option is a first look contract in which a publisher
or search engine grants an advertiser a right but not obligation to enter into
transactions to purchase impressions or clicks from a specific ad slot at a
pre-specified price on a specific delivery date. Such a structure provides
advertisers with more flexibility of their guaranteed deliveries. The valuation
of ad options is an important topic and previous studies on ad options pricing
have been mostly restricted to the situations where the underlying prices
follow a geometric Brownian motion (GBM). This assumption is reasonable for
sponsored search; however, some studies have also indicated that it is not
valid for display advertising. In this paper, we address this issue by
employing a stochastic volatility (SV) model and discuss a lattice framework to
approximate the proposed SV model in option pricing. Our developments are
validated by experiments with real advertising data: (i) we find that the SV
model has a better fitness over the GBM model; (ii) we validate the proposed
lattice model via two sequential Monte Carlo simulation methods; (iii) we
demonstrate that advertisers are able to flexibly manage their guaranteed
deliveries by using the proposed options, and publishers can have an increased
revenue when some of their inventories are sold via ad options.Comment: Bowei Chen and Jun Wang. A lattice framework for pricing display
advertisement options with the stochastic volatility underlying model.
Electronic Commerce Research and Applications, 2015, Volume 14, Issue 6,
pages 465-479, ISSN: 1567-422
Challenges to describe QoS requirements for web services quality prediction to support web services interoperability in electronic commerce
Quality of service (QoS) is significant and necessary for web service applications quality assurance. Furthermore, web services quality has contributed to the successful implementation of Electronic Commerce (EC) applications. However, QoS is still the big issue for web services research and remains one of the main research questions that need to be explored. We believe that QoS should not only be measured but should also be predicted during the development and implementation stages. However, there are challenges and constraints to determine and choose QoS requirements for high quality web services. Therefore, this paper highlights the challenges for the QoS requirements prediction as they are not easy to identify. Moreover, there are many different perspectives and purposes of web services, and various prediction techniques to describe QoS requirements. Additionally, the paper introduces a metamodel as a concept of what makes a good web service
Fairs for e-commerce: the benefits of aggregating buyers and sellers
In recent years, many new and interesting models of successful online
business have been developed. Many of these are based on the competition
between users, such as online auctions, where the product price is not fixed
and tends to rise. Other models, including group-buying, are based on
cooperation between users, characterized by a dynamic price of the product that
tends to go down. There is not yet a business model in which both sellers and
buyers are grouped in order to negotiate on a specific product or service. The
present study investigates a new extension of the group-buying model, called
fair, which allows aggregation of demand and supply for price optimization, in
a cooperative manner. Additionally, our system also aggregates products and
destinations for shipping optimization. We introduced the following new
relevant input parameters in order to implement a double-side aggregation: (a)
price-quantity curves provided by the seller; (b) waiting time, that is, the
longer buyers wait, the greater discount they get; (c) payment time, which
determines if the buyer pays before, during or after receiving the product; (d)
the distance between the place where products are available and the place of
shipment, provided in advance by the buyer or dynamically suggested by the
system. To analyze the proposed model we implemented a system prototype and a
simulator that allow to study effects of changing some input parameters. We
analyzed the dynamic price model in fairs having one single seller and a
combination of selected sellers. The results are very encouraging and motivate
further investigation on this topic
Mobile Commerce and Applications: An Exploratory Study and Review
Mobile commerce is enabling the development of additional revenue streams for
organizations through the delivery of chargeable mobile services. According to
the European Information Technology Observatory, the total amount of revenue
generated by mobile commerce was reported to be less than {\pounds}9 million in
the United Kingdom in 2001. By 2005 this had, at least, doubled and more recent
industry forecasts project significant global growth in this area. Mobile
commerce creates a range of business opportunities and new revenue streams for
businesses across industry sectors via the deployment of innovative services,
applications and associated information content. This paper presents a review
of mobile commerce business models and their importance for the creation of
mobile commerce solutions.Comment: Journal of Computing online at
https://sites.google.com/site/journalofcomputing
Using webcrawling of publicly available websites to assess E-commerce relationships
We investigate e-commerce success factors concerning their impact on the success of commerce transactions between businesses companies. In scientific literature, many e-commerce success factors are introduced. Most of them are focused on companies' website quality. They are evaluated concerning companies' success in the business-to- consumer (B2C) environment where consumers choose their preferred e-commerce websites based on these success factors e.g. website content quality, website interaction, and website customization. In contrast to previous work, this research focuses on the usage of existing e-commerce success factors for predicting successfulness of business-to-business (B2B) ecommerce. The introduced methodology is based on the identification of semantic textual patterns representing success factors from the websites of B2B companies. The successfulness of the identified success factors in B2B ecommerce is evaluated by regression modeling. As a result, it is shown that some B2C e-commerce success factors also enable the predicting of B2B e-commerce success while others do not. This contributes to the existing literature concerning ecommerce success factors. Further, these findings are valuable for B2B e-commerce websites creation
An open standard for the exchange of information in the Australian timber sector
The purpose of this paper is to describe business-to-business (B2B) communication and the characteristics of an open standard for electronic communication within the Australian timber and wood products industry. Current issues, future goals and strategies for using business-to-business communication will be considered.
From the perspective of the Timber industry sector, this study is important because supply chain efficiency is a key component in an organisation's strategy to gain a competitive advantage in the marketplace. Strong improvement in supply chain performance is possible with improved business-to-business communication which is used both for building trust and providing real time marketing data.
Traditional methods such as electronic data interchange (EDI) used to facilitate B2B communication have a number of disadvantages, such as high implementation and running costs and a rigid and inflexible messaging standard. Information and communications technologies (ICT) have supported the emergence of web-based EDI which maintains the advantages of the traditional paradigm while negating the disadvantages. This has been further extended by the advent of the Semantic web which rests on the fundamental idea that web resources should be annotated with semantic markup that captures information about their meaning and facilitates meaningful machine-to-machine communication.
This paper provides an ontology using OWL (Web Ontology Language) for the Australian Timber sector that can be used in conjunction with semantic web services to provide effective and cheap B2B communications
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