Personalized Market Basket Prediction with Temporal Annotated Recurring Sequences

Nowadays, a hot challenge for supermarket chains is to offer personalized services to their customers. Market basket prediction, i.e., supplying the customer a shopping list for the next purchase according to her current needs, is one of these services. Current approaches are not capable of capturing at the same time the different factors influencing the customer's decision process: co-occurrence, sequentuality, periodicity and recurrency of the purchased items. To this aim, we define a pattern Temporal Annotated Recurring Sequence (TARS) able to capture simultaneously and adaptively all these factors. We define the method to extract TARS and develop a predictor for next basket named TBP (TARS Based Predictor) that, on top of TARS, is able to understand the level of the customer's stocks and recommend the set of most necessary items. By adopting the TBP the supermarket chains could crop tailored suggestions for each individual customer which in turn could effectively speed up their shopping sessions. A deep experimentation shows that TARS are able to explain the customer purchase behavior, and that TBP outperforms the state-of-the-art competitors

Personalized Purchase Prediction of Market Baskets with Wasserstein-Based Sequence Matching

Personalization in marketing aims at improving the shopping experience of customers by tailoring services to individuals. In order to achieve this, businesses must be able to make personalized predictions regarding the next purchase. That is, one must forecast the exact list of items that will comprise the next purchase, i.e., the so-called market basket. Despite its relevance to firm operations, this problem has received surprisingly little attention in prior research, largely due to its inherent complexity. In fact, state-of-the-art approaches are limited to intuitive decision rules for pattern extraction. However, the simplicity of the pre-coded rules impedes performance, since decision rules operate in an autoregressive fashion: the rules can only make inferences from past purchases of a single customer without taking into account the knowledge transfer that takes place between customers. In contrast, our research overcomes the limitations of pre-set rules by contributing a novel predictor of market baskets from sequential purchase histories: our predictions are based on similarity matching in order to identify similar purchase habits among the complete shopping histories of all customers. Our contributions are as follows: (1) We propose similarity matching based on subsequential dynamic time warping (SDTW) as a novel predictor of market baskets. Thereby, we can effectively identify cross-customer patterns. (2) We leverage the Wasserstein distance for measuring the similarity among embedded purchase histories. (3) We develop a fast approximation algorithm for computing a lower bound of the Wasserstein distance in our setting. An extensive series of computational experiments demonstrates the effectiveness of our approach. The accuracy of identifying the exact market baskets based on state-of-the-art decision rules from the literature is outperformed by a factor of 4.0.Comment: Accepted for oral presentation at 25th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2019

Experiences In Migrating An Industrial Application To Aspects

Aspect-Oriented Software Development (AOSD) is a paradigm aiming to solve problems of object-oriented programming (OOP). With normal OOP it’s often unlikely to accomplish fine system modularity due to crosscutting concerns being scattered and tangled throughout the system. AOSD resolves this problem by its capability to crosscut the regular code and as a consequence transfer the crosscutting concerns to a single model called aspect. This thesis describes an experiment on industrial application wherein the effectiveness of aspect-oriented techniques is explained in migration the OOP application into aspects. The experiment goals at first to identify the crosscutting concerns in source code of the industrial application and transform these concerns to a functionally equivalent aspect-oriented version. In addition to presenting experiences gained through the experiment, the thesis aims to provide practical guidance of aspect solutions in a real application

Trade marketing analytics in consumer goods industry

Project Work presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementWe address transparency of trade spends in consumer goods industry and propose a set of business performance indicators that follow Pareto (80/20) rule – a popular concept in optimization problem solving. Discovery of power laws in behaviors of travelling sales persons, buying patterns of customers, popularity of products, and market demand fluctuations – all that leads to better-informed decisions among all those involved into planning, execution, and post-promotion evaluation. Practical result of our work is a prototype implementation of proposed measures. The most remarkable finding – consistency of travelling sales person journey between customer locations. Loyalty to brand, or brand market power – whatever forces field sales representatives to put at least one product of market player of interest into nearly every market basket – fits into small world model. This behavior not only changes from person to person, but also remains the same after reassignment into different territory. For industrialization stage of this project, we outline key design considerations for information system capable of handling real-time workload scalable to petabytes. We built our analyses for collaborative processes of integrated planning that requires joint effort of multidisciplinary team. Field tests demonstrate how insights from data can trigger business transformation. That is why we end up with recommendation for system integrators to include Knowledge Discovery into information system deployment projects

THE ROLE OF TECHNOLOGY IN COMBATTING BANK FRAUDS: PERSPECTIVES AND PROSPECTS

Banks are the engines that drive the operations in the financialsector, money markets and growth of an economy. With the rapidly growingbanking industry in India, frauds in banks are also increasing very fast, andfraudsters have started using innovative methods. As part of the study, a questionnaire-basedsurvey was conducted in 2013-14 among 345 bank employees to know theirperception towards bank frauds and evaluate the factors that influence thedegree of their compliance level. This study provides a frank discussion of theattitudes, strategies and technology that specialists will need to combatfrauds in banks. In the modern era, there is “no silver bullet for fraudprotection; the double-edged sword of technology is getting sharper,day-in-day-out.” The use of neural network-based behavior models in real-timehas changed the face of fraud management all over the world. Banks that canleverage advances in technology and analytics to improve fraud prevention willreduce their fraud losses. Recently, forensic accounting has come into limelightdue to rapid increase in financial frauds or white-collar crimes

Interaction of descriptive and predictive analytics with product networks: The case of Sam's club

Due to the fact that there are massive amounts of available data all around the world, big data analytics has become an extremely important phenomenon in many disciplines. As the data grow, the need for businesses to achieve more reliable and accurate data-driven management decisions and to create value with big data applications grows as well. That is the reason why big data analytics becomes a primary tech priority today. In this thesis, initially we used a two-stage clustering algorithms in the customer segmentation setting. After the clustering stage, the customer lifetime value (CLV) of clusters were calculated based on the purchasing behaviors of the customers in order to reveal managerial insights and develop marketing strategies for each segment. At the second stage, we used HITS algorithm in product network analysis to achieve valuable insights from generated patterns, with the aim of discovering cross-selling e ects, identifying recurring purchasing patterns, and trigger products within the networks. This is important for practitioners in real-life application in terms of emphasizing the relatively important transactions by ranking them with corresponding item sets. From practical point of view, we foresee that our proposed methodology is adaptable and applicable to other similar businesses throughout the world, providing a road map for the potential application