15,675 research outputs found

    Towards Knowledge-Based Personalized Product Description Generation in E-commerce

    Full text link
    Quality product descriptions are critical for providing competitive customer experience in an e-commerce platform. An accurate and attractive description not only helps customers make an informed decision but also improves the likelihood of purchase. However, crafting a successful product description is tedious and highly time-consuming. Due to its importance, automating the product description generation has attracted considerable interests from both research and industrial communities. Existing methods mainly use templates or statistical methods, and their performance could be rather limited. In this paper, we explore a new way to generate the personalized product description by combining the power of neural networks and knowledge base. Specifically, we propose a KnOwledge Based pErsonalized (or KOBE) product description generation model in the context of e-commerce. In KOBE, we extend the encoder-decoder framework, the Transformer, to a sequence modeling formulation using self-attention. In order to make the description both informative and personalized, KOBE considers a variety of important factors during text generation, including product aspects, user categories, and knowledge base, etc. Experiments on real-world datasets demonstrate that the proposed method out-performs the baseline on various metrics. KOBE can achieve an improvement of 9.7% over state-of-the-arts in terms of BLEU. We also present several case studies as the anecdotal evidence to further prove the effectiveness of the proposed approach. The framework has been deployed in Taobao, the largest online e-commerce platform in China.Comment: KDD 2019 Camera-ready. Website: https://sites.google.com/view/kobe201

    Adversarial Training Towards Robust Multimedia Recommender System

    Full text link
    With the prevalence of multimedia content on the Web, developing recommender solutions that can effectively leverage the rich signal in multimedia data is in urgent need. Owing to the success of deep neural networks in representation learning, recent advance on multimedia recommendation has largely focused on exploring deep learning methods to improve the recommendation accuracy. To date, however, there has been little effort to investigate the robustness of multimedia representation and its impact on the performance of multimedia recommendation. In this paper, we shed light on the robustness of multimedia recommender system. Using the state-of-the-art recommendation framework and deep image features, we demonstrate that the overall system is not robust, such that a small (but purposeful) perturbation on the input image will severely decrease the recommendation accuracy. This implies the possible weakness of multimedia recommender system in predicting user preference, and more importantly, the potential of improvement by enhancing its robustness. To this end, we propose a novel solution named Adversarial Multimedia Recommendation (AMR), which can lead to a more robust multimedia recommender model by using adversarial learning. The idea is to train the model to defend an adversary, which adds perturbations to the target image with the purpose of decreasing the model's accuracy. We conduct experiments on two representative multimedia recommendation tasks, namely, image recommendation and visually-aware product recommendation. Extensive results verify the positive effect of adversarial learning and demonstrate the effectiveness of our AMR method. Source codes are available in https://github.com/duxy-me/AMR.Comment: TKD
    corecore