241 research outputs found

    Curating after world music: Contemporary and experimental practices between Lebanon and Germany

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    Combining ethnographic research and curatorial practice, this thesis is looking at the social and cultural implications of collaborations in the independent performing arts sector across Lebanon and Germany. The project aims to find out how musicians in emerging cross-border networks produce, showcase and experience experimental music in places that facilitate and amplify affective encounters between artists, researchers, administrators, and curators with shared beliefs and value systems marked by an antagonism against narrational strategies of world music productions at European festival sites. Outlining the impact of MultiKulti narratives and world music curation in Berlin since the 1980s and 1990s specifically, I will outline how performative inclusivity, ethics of care, and anti-world music sentiments at German festival sites feed into the affective dimensions of these multidisciplinary networks as well as the content which producers choose to distribute into the public realm. Focusing specifically on trust, shared vulnerability, and uncertainty in collaborative music projects in the cities of Beirut, Berlin and Mannheim, my research aims to shed light on the significant role of location- and friendship-based networks that increasingly establish institutional structures outside of white dominated cultural institutions with a history of world music marketing in Germany. This entails looking at three specific institutional structures, including the Planet Ears festival (Mannheim), the Irtijal festival (Beirut) and associated grassroots organisations and artist-led collectives in Beirut, and Morphine Raum in Berlin. In analysing the sonic profile, aesthetic choices, and the social dynamics within experimenting collectives, this project will demonstrate how networks of collaborating musicians, performance artists, administrators and curators navigate and initiate changing possibilities of instituting experimental music across Germany and Lebanon. I argue that this development is due to adapting cultural policy frameworks, a close social proximity of policy workers and diasporic musicians, and the aims of funding the independent performing art scene based on general turn towards performing anti-racist practises and diversity sensitive curation in Germany specifically

    Metaverse. Old urban issues in new virtual cities

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    Recent years have seen the arise of some early attempts to build virtual cities, utopias or affective dystopias in an embodied Internet, which in some respects appear to be the ultimate expression of the neoliberal city paradigma (even if virtual). Although there is an extensive disciplinary literature on the relationship between planning and virtual or augmented reality linked mainly to the gaming industry, this often avoids design and value issues. The observation of some of these early experiences - Decentraland, Minecraft, Liberland Metaverse, to name a few - poses important questions and problems that are gradually becoming inescapable for designers and urban planners, and allows us to make some partial considerations on the risks and potentialities of these early virtual cities

    The Impact of Project Management on the Adoption of Emerging Media to Non-commercial Broadcasting Media Businesses in Hispanic Markets

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    Non-commercial radio broadcasting organizations are experiencing a significant loss of audience based primarily on migration to digital media outlets. The ineffectiveness of developing new media, such as podcasts, to reach new audiences and expand new business opportunities is reducing the chances of survivability for a hard-regulated radio sector established by the Federal Communications Commission regulations. A major new media integration exists in the non-commercial radio broadcasting industry in Puerto Rico, and inquiries into the knowledge and application of Project Management tools and techniques present on the management level of Hispanic markets help understand the occurrence. The performed study integrated a qualitative research method with a single study approach to increase comprehension and improve knowledge of how radio broadcasting managers handle audience migration from an efficiency perspective. Inquiring into the decision-making and operational problem of non-commercial radio broadcasting firm managers’ points of view resulted in a better understanding of the limitations and ineffectiveness of web-based platform media development. The participants’ answers showed relevant data that should help radio broadcasting businesses develop new media, such as podcasts, as part of their product offerings and expansion opportunities. The findings include themes such as lack of formal education, training needed, lack of urgency, knowledge of project management methods, and limited planning to develop new media

    What is the impact of influencer marketing through Instagram, by promoting fitness apparel, on female consumer behaviour?

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    With the rise of influencer marketing, the fitness industry, especially regarding fitness apparel and fitness influencers due to a scarcity of studies surrounding this topic, more studies are needed. Therefore, this dissertation aims to be the beacon for brands to better understand the pertinence of influencer marketing and how to implement it to aid brand equity. Thus, the research question is “what is the impact of influencer marketing through Instagram, by promoting fitness apparel, on female consumer behaviour?”. My research aims to fill the gap of research surrounding these types of influencers. The study utilized a mixed methods approach which included an online survey and five 30min individual interviews. Findings suggest that most people are using Instagram and for their individual needs. The more people admitted to following influencers the more they had a positive connotation of the latter. Furthermore, fitness influencers reveal to have a big impact on consumer attitude which follows into a behaviour change. For instance, fitness influencers influence consumers to want to work out more, and seeing them as real and honest people, the consumer ends up feeling more close to the influencer which leads to an influence in consumers’decision making and a purchase intention. Not only fitness influencer’s relatability but motivational and inspiring content aids in the creation of a human brand leading more easily to a purchasing intention from consumers. Moreover, they are also decisive in consumers’ decision making process when purchasing fitness apparel by excluding other brands whom consumers’ favourite fitness influencers are not affiliated with. Hence, this study demonstrates that it is more likely that brand-micro-influencer collaboration increases the performance of the brand and thus brand equity compared to noncollaboration.Devido ao crescimento do marketing de influenciadores da indústria do fitness, especialmente no que toca a roupa de fitness e os respetivos influenciadores e à falta de estudos à volta deste assunto, achei pertinente investigar acerca deste tema. Para além de um interesse geral respetivamente ao fitness, existe uma escassez de estudos. Deste modo, esta dissertação tem como objetivo ajudar marcas a compreender a pertinência do marketing de influenciadores e como o implementar de forma a que complemente o valor da marca. A questão de partida permite, então, guiar as respostas perante esta escassez de estudos. A questão é, qual é o impacto do marketing de influenciadores através do Instagram, quando promovem roupa de fitness, no comportamento do consumidor feminino? A minha investigação permite preencher uma lacuna de estudos deste tipo de influenciadores. O meu estudo é composto por métodos mistos que incluem um questionário online e cinco entrevistas, individuais, de 30 minutos. Os resultados demonstram que a maioria das pessoas utiliza o Instagram para as suas necessidades próprias. Além do mais, quanto mais pessoas se registassem seguir influenciadores, mais se observava uma conotação positiva dos mesmos. Para além disto, os influenciadores demonstram ter uma grande influência sob a atitude dos consumidores que se transforma numa mudança de comportamento. Por exemplo, estes influenciadores influenciam consumidores a quererem treinar mais e estes, veem-nos como pessoas reais e honestas, o que por sua vez, fá-los sentirem-se mais próximos do influenciador em questão, o que influencia o processo da tomada de decisão do consumidor e a sua intenção de compra. Adicionalmente, não só a identificação, mas também o conteúdo motivacional e inspiracional ajudam na criação de uma marca humana que como consequência facilita uma intenção de compra nos consumidores. Ademais, os influenciadores de fitness também são decisivos no processo da tomada de decisão dos consumidores antes da compra, ao fazerem o consumidor excluir outras marcas, neste caso, com que a sua influenciadora preferida não se relacione. Como conclusão, este estudo evidencia que é mais provável uma colaboração entre uma marca e uma microinfluenciadora aumentar a performance da marca significativamente e, por isto, o valor da marca, do que uma campanha de marketing sem a colaboração da mesma

    Sensing the Cultural Significance with AI for Social Inclusion

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    Social Inclusion has been growing as a goal in heritage management. Whereas the 2011 UNESCO Recommendation on the Historic Urban Landscape (HUL) called for tools of knowledge documentation, social media already functions as a platform for online communities to actively involve themselves in heritage-related discussions. Such discussions happen both in “baseline scenarios” when people calmly share their experiences about the cities they live in or travel to, and in “activated scenarios” when radical events trigger their emotions. To organize, process, and analyse the massive unstructured multi-modal (mainly images and texts) user-generated data from social media efficiently and systematically, Artificial Intelligence (AI) is shown to be indispensable. This thesis explores the use of AI in a methodological framework to include the contribution of a larger and more diverse group of participants with user-generated data. It is an interdisciplinary study integrating methods and knowledge from heritage studies, computer science, social sciences, network science, and spatial analysis. AI models were applied, nurtured, and tested, helping to analyse the massive information content to derive the knowledge of cultural significance perceived by online communities. The framework was tested in case study cities including Venice, Paris, Suzhou, Amsterdam, and Rome for the baseline and/or activated scenarios. The AI-based methodological framework proposed in this thesis is shown to be able to collect information in cities and map the knowledge of the communities about cultural significance, fulfilling the expectation and requirement of HUL, useful and informative for future socially inclusive heritage management processes

    2023-2024 Course Catalog

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    2023-2024 Course Catalo

    Systematic Approaches for Telemedicine and Data Coordination for COVID-19 in Baja California, Mexico

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    Conference proceedings info: ICICT 2023: 2023 The 6th International Conference on Information and Computer Technologies Raleigh, HI, United States, March 24-26, 2023 Pages 529-542We provide a model for systematic implementation of telemedicine within a large evaluation center for COVID-19 in the area of Baja California, Mexico. Our model is based on human-centric design factors and cross disciplinary collaborations for scalable data-driven enablement of smartphone, cellular, and video Teleconsul-tation technologies to link hospitals, clinics, and emergency medical services for point-of-care assessments of COVID testing, and for subsequent treatment and quar-antine decisions. A multidisciplinary team was rapidly created, in cooperation with different institutions, including: the Autonomous University of Baja California, the Ministry of Health, the Command, Communication and Computer Control Center of the Ministry of the State of Baja California (C4), Colleges of Medicine, and the College of Psychologists. Our objective is to provide information to the public and to evaluate COVID-19 in real time and to track, regional, municipal, and state-wide data in real time that informs supply chains and resource allocation with the anticipation of a surge in COVID-19 cases. RESUMEN Proporcionamos un modelo para la implementación sistemática de la telemedicina dentro de un gran centro de evaluación de COVID-19 en el área de Baja California, México. Nuestro modelo se basa en factores de diseño centrados en el ser humano y colaboraciones interdisciplinarias para la habilitación escalable basada en datos de tecnologías de teleconsulta de teléfonos inteligentes, celulares y video para vincular hospitales, clínicas y servicios médicos de emergencia para evaluaciones de COVID en el punto de atención. pruebas, y para el tratamiento posterior y decisiones de cuarentena. Rápidamente se creó un equipo multidisciplinario, en cooperación con diferentes instituciones, entre ellas: la Universidad Autónoma de Baja California, la Secretaría de Salud, el Centro de Comando, Comunicaciones y Control Informático. de la Secretaría del Estado de Baja California (C4), Facultades de Medicina y Colegio de Psicólogos. Nuestro objetivo es proporcionar información al público y evaluar COVID-19 en tiempo real y rastrear datos regionales, municipales y estatales en tiempo real que informan las cadenas de suministro y la asignación de recursos con la anticipación de un aumento de COVID-19. 19 casos.ICICT 2023: 2023 The 6th International Conference on Information and Computer Technologieshttps://doi.org/10.1007/978-981-99-3236-
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