8,426 research outputs found
Travel Agencies: From online channel conflict to multi-channel harmony
The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies
(TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies
in Portugal deal with the online channel. We suggest that TAs have to develop an innovative business model based on the
online and offline complementary channels, in order to achieve a multi-channel harmony
Interacting Like Humans? Understanding the Effect of Anthropomorphism on Consumerâs Willingness to Pay in Online Auctions
Most research examining individualsâ bidding behavior in online auctions has used the lens of a rational decision making process. However, bidding behavior is also influenced by non-rational factors. Anthropomorphism, attributing human characteristics to a non-human object, has been studied in many disciplines, but has not been investigated in online auctions. This study aims to identify whether auditory and visual design factors for a non-human product would induce anthropomorphism and impact individuals' bidding decision. Results show that visual design induces individualsâ anthropomorphism and also impacts bidding decisions
Understanding the Sources of Online Travel Information
Given that online travel media enable multilateral communication patterns in destination marketing, this study investigates technical attributes presenting the number and type of source-related visual cues. From a technological perspective, the sources of online travel information can be conceptualized in terms of specialization, endorsement, and other usersâ star rating to reflect technological functions and psychological effects. An experiment with a 2 (specialization: a generalist website vs. a specialist website) Ă 2 (endorsement: absence vs. presence) Ă 3 (star rating: low vs. medium vs. high) factorial between-subjects design was conducted to test the relationships between source-related visual cues, cue-induced perceptions, information credibility, and destination images. This study found that each source-related visual cue produced distinctive psychological effects on a touristâs perceptions. Furthermore, these cue-induced perceptions were influential to touristsâ judgment of information credibility, which was positively related to destination images and behavioral intention
Customers repurchase intention formation in e-commerce
Background: Electronic loyalty (e-loyalty) has become important in the context of electronic commerce (e-commerce) in recent years. Loyal customers bring long-term revenue to companies and are known to be a valuable asset to them. However, firms lose their customers in a competitive environment on the Internet because of a lack of trust, satisfaction and loyalty.
Objectives: This study explains how e-loyalty, e-trust and e-satisfaction form in e-commerce with a focus on customer purchase intention formation.
Method: A conceptual framework was formed based upon the literature review. Data were collected from e-customers of online firms in South Africa. After data clarification, confirmatory factor analysis was conducted. The structural equation modelling was applied to test the hypotheses. IBM SPSS AMOS 20 was used for this purpose.
Results: Firstly, convenience, customer benefit and enjoyment affect customer satisfaction in e-commerce. In other words, when customers do business activities easily with enjoyment and take benefit, they are satisfied and they will purchase again in future. Secondly, our study demonstrated that customer perception of security, clear shopping process and reliable payment system have a positive relationship with e-trust. Finally, e-satisfaction and e-trust have a positive and strong relationship with e-loyalty formation in e-commerce.
Conclusion: The results of the study shed light on important issues relating to e-loyalty formation from a new perspective. Online companies are interested in launching e-loyalty programmes because of the long-term benefits that come from loyal customers. To remain competitive, e-commerce companies should constantly work at enhancing customer trust, satisfaction and loyalty
Human, Hybrid, or Machine? Exploring the Trustworthiness of Voice-Based Assistants
This study investigates how people assess the trustworthiness of perceptually hybrid communicative technologies such as voice-based assistants (VBAs). VBAs are often perceived as hybrids between human and machine, which challenges previously distinct definitions of human and machine trustworthiness. Thus, this study explores how the two trustworthiness models can be combined in a hybrid trustworthiness model, which model (human, hybrid, or machine) is most applicable to examine VBA trustworthiness, and whether this differs between respondents with different levels of prior experience with VBAs. Results from two surveys revealed that, overall, the human model exhibited the best model fit; however, the hybrid model also showed acceptable model fit as prior experience increased. Findings are discussed considering the ongoing discourse to establish adequate measures for HMC research
Information Outlook, September 2000
Volume 4, Issue 9https://scholarworks.sjsu.edu/sla_io_2000/1008/thumbnail.jp
Towards a cyberinfrastructure for enhanced scientific
A new generation of information and communication infrastructures, including advanced Internet computing and Grid technologies, promises to enable more direct and shared access to more widely distributed computing resources than was previously possible. Scientific and technological collaboration, consequently, is more and more coming to be seen as critically dependent upon effective access to, and sharing of digital research data, and of the information tools that facilitate data being structured for efficient storage, search, retrieval, display and higher level analysis. A recent (February 2003) report to the U.S. NSF Directorate of Computer and Information System Engineering urged that funding be provided for a major enhancement of computer and network technologies, thereby creating a cyberinfrastructure whose facilities would support and transform the conduct of scientific and engineering research. The articulation of this programmatic vision reflects a widely shared expectation that solving the technical engineering problems associated with the advanced hardware and software systems of the cyberinfrastructure will yield revolutionary payoffs by empowering individual researchers and increasing the scale, scope and flexibility of collective research enterprises. The argument of this paper, however, is that engineering breakthroughs alone will not be enough to achieve such an outcome; success in realizing the cyberinfrastructureâs potential, if it is achieved, will more likely to be the resultant of a nexus of interrelated social, legal and technical transformations. The socio-institutional elements of a new infrastructure supporting collaboration â that is to say, its supposedly âsofterâ parts -- are every bit as complicated as the hardware and computer software, and, indeed, may prove much harder to devise and implement. The roots of this latter class of challenges facing âe-Scienceâ will be seen to lie in the micro- and meso-level incentive structures created by the existing legal and administrative regimes. Although a number of these same conditions and circumstances appear to be equally significant obstacles to commercial provision of Grid services in interorganizational contexts, the domain of publicly supported scientific collaboration is held to be the more hospitable environment in which to experiment with a variety of new approaches to solving these problems. The paper concludes by proposing several âsolution modalities,â including some that also could be made applicable for fields of information-intensive collaboration in business and finance that must regularly transcends organizational boundaries.
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