Avatars and computer-mediated communication: a review of the definitions, uses, and effects of digital representations

Avatars are growing in popularity and present in many interfaces used for computer-mediated communication (CMC) including social media, e-commerce, and education. Communication researchers have been investigating avatars for over twenty years, and an examination of this literature reveals similarities but also notable discrepancies in conceptual definitions. The goal of this review is to provide a general overview of current debates, methodological approaches, and trends in findings. Our review synthesizes previous research in four areas. First, we examine how scholars have conceptualized the term “avatar,” identify similarities and differences across these definitions, and recommend that scholars use the term consistently. Next, we review theoretical perspectives relevant to avatar perception (e.g., the computers as social actors framework). Then, we examine avatar characteristics that communicators use to discern the humanity and social potential of an avatar (anthropomorphism, form realism, behavioral realism, and perceived agency) and discuss implications for attributions and communication outcomes. We also review findings on the social categorization of avatars, such as when people apply categories like sex, gender, race, and ethnicity to their evaluations of digital representations. Finally, we examine research on avatar selection and design relevant to communication outcomes. Here, we review both motivations in CMC contexts (such as self-presentation and identity expression) and potential effects (e.g., persuasion). We conclude with a discussion of future directions for avatar research and propose that communication researchers consider avatars not just as a topic of study, but also as a tool for testing theories and understanding critical elements of human communication. Avatar mediated environments provide researchers with a number of advantageous technological affordances that can enable manipulations that may be difficult or inadvisable to execute in natural environments. We conclude by discussing the use of avatar research to extend communication theory and our understanding of communication processes

Gender, agency and mobile phones: urban street traders in Uganda

Mobile phones have proliferated remarkably in developing countries. It is argued that mobile phones present enormous opportunities for achieving gender equality in the context of broader development aims. Yet, emerging literature presents a mixed picture of outcomes for gender relations, suggesting that a much more nuanced assessment is required. Thus the research asks: to what extent can mobile phones contribute to achieving gender equality through the expansion of women's agency? The research reviews and evaluates the relationships between gender, mobile phones and development, then highlights how the relationship between mobile phones and capabilities has been conceptualised. It argues that the ca pability approach offers a prism to explore agency but is insufficient in capturing multiple expressions of agency. Combined with other critical theories of social and technological processes, viewing the capability approach through a feminist lens enriches an understand ing of nuanced gender, agency and mobile phone relations. This argument is made by using an interpretive theoretical framework of spaces for agency and an instrumental case study of street traders in Kampala, Uganda. A quantitative approach analyses the features of mobile phone mediated agency of street traders to establish disparities between men and women. Qualitative methods demonstrate the opportunities and challenges for expanding women's agency. Narrative analysis illustrates the complex ways in which mobile phone practices both enable and constrain agency with cont radictory results for women. The research finds that a focus on capabilities suggests that mobile phones present opportunities that can be a first step towards greater equality. However, it is difficult for mobile phones access and use to change gendered ideologies, creating tensions between empowerment and disempowerment. Mobile phone practices are neither wholly beneficial nor wholly const rained. The tensions generated by mobile phones at multiple levels can be an important first step towards transforming unequal gender relations by challenging prevailing norms

Effects of Job Stereotype, Applicant Gender, and Powerful and Powerless Speech Styles on Telephone Interview Outcomes

By examining the effects of powerful and powerless speech styles, gender stereotyped jobs, and gendered voices during the employment interviewing process, this study sought to further the research of Parton (1996); Parton, Siltanen, Hosman, and Langenderfer (2002); and Juodvalkis, Grefe, Hogue, Svyantek, and DeLamarter (2003). This study was designed to further explore the possibility of longitudinal changes within acceptable communicative expectations during telephone job interviewing. Participants (undergraduate and professional) listened to two audio taped interviews manipulated by speech style, stereotyped job title, and interviewee gender. Variables were evaluated on semantic differential scales following the previous work of Parton (1996). Similar to those of Parton (1996) and Parton et al. (2002), results indicated that powerful speech style suggested positive attributions of overall impression and employability; and gender significantly interacts with speech style and attribution of similarity and within several multiple variable interactions. Results further indicated that undergraduate and professional participants continue to evaluate speech styles differently. However, the current study found significance for control-of-self within multi-variated interactions that were previously not found. Therefore, theoretical outcomes and implications within the associated research were addressed

“Envisioning Digital Sanctuaries”: An Exploration of Virtual Collectives for Nurturing Professional Development of Women in Technical Domains

Work and learning are essential facets of our existence, yet sociocultural barriers have historically limited access and opportunity for women in multiple contexts, including their professional pursuits. Such sociocultural barriers are particularly pronounced in technical domains and have relegated minoritized voices to the margins. As a result of these barriers, those affected have suffered strife, turmoil, and subjugation. Hence, it is important to investigate how women can subvert such structural limitations and find channels through which they can seek support and guidance to navigate their careers. With the proliferation of modern communication infrastructure, virtual forums of conversation such as Reddit have emerged as key spaces that allow knowledge-sharing, provide opportunities for mobilizing collective action, and constitute sanctuaries of support and companionship. Yet, recent scholarship points to the negative ramifications of such channels in perpetuating social prejudice, directed particularly at members from historically underrepresented communities. Using a novel comparative muti-method, multi-level empirical approach comprising content analysis, social network analysis, and psycholinguistic analysis, I explore the way in which virtual forums engender community and foster avenues for everyday resilience and collective care through the analysis of 400,267 conversational traces collected from three subreddits (r/cscareerquestions, r/girlsgonewired & r/careerwoman). Blending the empirical analysis with a novel theoretical apparatus that integrates insights from social constructivist frameworks, feminist data studies, computer-supported collaborative work, and computer-mediated communication, I highlight how gender, care, and community building intertwine and collectively impact the emergent conversational habits of these online enclaves. Key results indicate six content themes ranging from discussions on knowledge advancement to scintillating ethical probes regarding disparities manifesting in the technical workplace. Further, psycholinguistic and network insights reveal four pivotal roles that support and enrich the communities in different ways. Taken together, these insights help to postulate an emergent spectrum of relationality ranging from a more agentic to a more communal pattern of affinity building. Network insights also yield valuable inferences regarding the role of automated agents in community dynamics across the forums. A discussion is presented regarding the emergent routines of care, collective empowerment, empathy-building tactics, community sustenance initiatives, and ethical perspectives in relation to the involvement of automated agents. This dissertation contributes to the theory and practice of how virtual collectives can be designed and sustained to offer spaces for enrichment, empowerment, and advocacy, focusing on the professional development of historically underrepresented voices such as women

Mining for meaning: The use of unstructured textual data in information systems research

The objectives of this research are to demonstrate how text was used in (1) developing a theory to examine collaborative interaction in virtual worlds, (2) creating a framework for improving the efficiency and effectiveness of dealing with large text datasets for social network analysis, and (3) approaching an understanding of the role of meaning individuals attribute to their mobile devices