Effects of Emoticons on the Acceptance of Negative Feedback in Computer-Mediated Communication

Delivering negative performance feedback is inevitable in the workplace. However, recipients may feel uncomfortable and behave defensively, and may be unwilling to accept negative feedback mainly because they fear losing face. Such unproductive responses are heightened when negative feedback is delivered through computer-mediated communication (CMC) channels in which many nonverbal cues in face-to-face communication cannot be used to alleviate the concerns of losing face. This study examines the effectiveness of emoticons, which are designed as surrogates for facial expressions in CMC environments, in conveying social and emotional signals of the feedback provider. Specifically, based on the feedback process model and the dissonance reduction theory, this study investigates the differing effects of two types of emoticons (i.e., liking and disliking ones) on the acceptance of negative feedback by considering feedback specificity as a contingent factor. Our results suggest that using liking emoticons increases perceived good intention of the feedback provider and decreases perceived feedback negativity when the feedback is specific; however, it has no significant effect for unspecific feedback. By contrast, our results suggest that using disliking emoticons decreases perceived good intention of the feedback provider and increases perceived feedback negativity when the feedback is unspecific, whereas such effects are not significant for specific feedback. In turn, both perceived good intention of the feedback provider and perceived feedback negativity affect acceptance of the negative feedback

THE PERSUASIVE IMPACT OF EMOTICONS IN ONLINE WORD-OF-MOUTH COMMUNICATION

The present research proposes a conceptual framework to examine the effect of emoticons on online WOM persuasion. Using a laboratory experiment, we demonstrate that emoticons enhance recipients’ empathy for the communicator, and this effect is moderated by message valence. Enhanced empathy heightens perceived trustworthiness of the communicator and perceived quality of the message, both of which lead to an increase in the persuasiveness of the WOM message. We conclude by discussing the contributions of this research and identifying the directions for future research

PENGARUH PENGGUNAAN EMOJI TERHADAP PERSEPSI KOMUNIKAN ATAS UMPAN BALIK NEGATIF PADA WHATSAPP

Emoji merupakan representasi grafis dari ekspresi wajah yang di aplikasikan oleh banyak pengguna teks dalam mengirim pesan. Kehadiran butir-butir emoji pada CMC merupakan bentuk atau upaya mengantisipasi keterbatasan bahasa nonverbal pada pesan teks. Penelitian ini memiliki tujuan untuk mengetahui pengaruh penggunaan emoji terhadap persepsi komunikan (mahasiswa) atas umpan balik negatif. Konteks pada penelitian ini adalah penyampaian pesan dari mahasiswa terhadap dosen pembimbing. Metode penelitian yang digunakan berupa kuantitatif dengan jenis penelitian survei. Data telah terkumpul oleh penulis secara online melalui kuisioner kepada 380 responden yang sesuai dengan kriteria penelitian ini. Teknik sampling yang digunakan adalah non probability sampling dengan metode purposive sampling. Peneliti menggunakan analisis regresi linier berganda dalam proses analisis data yang dilakukan melalui SPSS IBM versi 25. Berdasarkan hasil analisis data maka Penggunaan emoji Liking emoji (X1) dan Disliking emoji (X2) memiliki pengaruh secara signifikan terhadap presepsi komunikan atas umpan balik negative sebesar 0,509 atau 50,9% sedangkan 49,1% lainnya dipengaruhi oleh faktor lain di luar penelitian ini.   Kata kunci: Liking emoji, Disliking emoji, Presepsi komunika

The Nature, Function, and Value of Emojis as Contemporary Tools of Digital Interpersonal Communication

The roles and characteristics of emojis are rapidly expanding within computer-mediated communication spaces, forcing many to acknowledge their seemingly inescapable social influence as tools of digital written communication. These colorful, contemporary icons—which became widely available through a range of global, technical platforms in 2011—convey interpersonal emotional expressions in a much more sophisticated manner than their charming appearance initially indicates. Communicators can learn a great deal about the processes of interpretation that are contributing to the continued and expanding use of emojis. An emoji’s perceived meaning can paradoxically be clear in one instance and ambiguous in another when utilized by individuals as compositional aids in computer-mediated communication spaces. An individual’s ability to make meaning from visual artifacts like emojis is constructed from various intersections of previous experiences, contextual relevance, and discursive rules of language. In addition, societal operations of communication and previous exposure to similar media forms also impact one’s ability to successfully decode various communicative exchanges involving emojis. Using primary research and an emoji survey, this paper further explores the signs, symbolism, and intersections of meaning where signs may differ depending on contextual clues offered by the sender and rules of language and societal discourse, offering another integral point of reference regarding sites of emoji significance. In addition, this paper discusses the value of emojis within computer-mediated communication (CMC) spaces and suggests additional ways emojis reciprocate prior media forms and enhance personal technical communication practices. The value of emojis within non-interpersonal CMC (e.g. advertising practices) is also evaluated; and data is provided related to interpersonal communication shifts that can be expected in the future or that have already occurred since the invention and widespread use of emojis

How Emoticons Affect Leader-member Exchange

Emoticons have been shown to be the nonverbal cues of computer-mediated communication and could therefore be a rich source of information, but they are not used in the workplace because they are considered unprofessional. This study aimed to look at the effects of emoticons on relationships, specifically between a leader and member. Participants were asked to read a fake email from a fake boss and answer several questions in regard to leader-member exchange, affective presence, perceived message positivity, perceived masculinity/femininity of the fake boss, and perceived professionalism. This study found that the use of a positive emoticon in an email message increased leader-member exchange, mediated by positive affective presence (though the use of the emoticon and positive affective presence were not linked). This study also found that when participants received a message with an emoticon, they found the sender to be both more feminine and less professional

Lisbon Emoji and Emoticon Database (LEED): norms for emoji and emoticons in seven evaluative dimensions

The use of emoticons and emoji is increasingly popular across a variety of new platforms of online communication. They have also become popular as stimulus materials in scientific research. However, the assumption that emoji/emoticon users’ interpretations always correspond to the developers’/researchers’ intended meanings might be misleading. This article presents subjective norms of emoji and emoticons provided by everyday users. The Lisbon Emoji and Emoticon Database (LEED) comprises 238 stimuli: 85 emoticons and 153 emoji (collected from iOS, Android, Facebook, and Emojipedia). The sample included 505 Portuguese participants recruited online. Each participant evaluated a random subset of 20 stimuli for seven dimensions: aesthetic appeal, familiarity, visual complexity, concreteness, valence, arousal, and meaningfulness. Participants were additionally asked to attribute a meaning to each stimulus. The norms obtained include quantitative descriptive results (means, standard deviations, and confidence intervals) and a meaning analysis for each stimulus. We also examined the correlations between the dimensions and tested for differences between emoticons and emoji, as well as between the two major operating systems—Android and iOS. The LEED constitutes a readily available normative database (available at www.osf.io/nua4x) with potential applications to different research domains.info:eu-repo/semantics/acceptedVersio

The Influence of Type of Implicit EWOM on Purchase Intention

Electronic Word-of-mouth (eWOM) helps shape consumers’ purchasing decisions and companies’ marketing choices. Researchers and practitioners have extensively studied textual or word-based eWOM in online reviews, blogs, e-mails, and product sites. The effect of implicit eWOM, eWOM using paralinguistic cues, on consumer behavior has been infrequently studied even though marketers often seek to use implicit eWOM to influence consumers. On Facebook, the most popular social networking platform in the world, three of the most frequently used forms of implicit eWOM are the emoticon, the emoji, and the GIF. A comparison of the effect of types of implicit eWOM on the purchase intention of eWOM receivers was made in two studies. Four theories, specifically, (Social Presence Theory, Short et al., 1976), Affect as Information Theory, (Clore & Storbeck, 2006), the Elaboration Likelihood Model (Petty & Cacioppo, 1984) and the Foote, Cone, and Belding Grid Model (Vaughn, 1980, 1986), were used to frame the studies. In Study 1, four independent groups were shown product reviews that were text only, text plus emoticon, text plus emoji, or text plus GIF. Half of each group were shown a product review of candy and half were shown a product review of a computer. The products represent different levels of engagement and cognitive/affective processing. Study 2 included four independent groups shown product reviews that were text only or text followed by either an emoticon, an emoji, or a GIF. Each participant was shown reviews of three products (candy, a chair, or a computer), chosen to represent different levels of engagement and cognitive/affective processing. All pairs of groups were compared using an independent groups t-test. No significant increase in purchase intention due to implicit eWOM was found in either study. In two comparisons between text only and 1) text plus emoticon and 2) text plus emoji, purchase intention was higher for the text only review than for the review that included a paralinguistic cue

THE DEVELOPMENT OF A COUPLE OBSERVATIONAL CODING SYSTEM FOR COMPUTER-MEDIATED COMMUNICATION

Many romantic couples integrate text and computer-mediated communication (CMC) into their relationship dynamics, both for general relationship maintenance and for complex dynamics such as problem solving and conflict. Romantic couple dynamics are interactional, dynamic, and sequenced in nature, and a common method for studying interactions of this nature is observational analyses. However, no behavioral or observational coding systems exist that are able to capture text-based transactional couple communication. The main purpose of this dissertation was to develop an observational coding system that can be used to assess sequenced computer- mediated, text-based communication that takes place between romantic partners. This process included assessing couples’ text communication to determine how verbal and non-verbal communication behaviors are enacted in CMC, modifying an observational coding system, and establishing reliability and validity of the revised coding system. Secondary data was utilized, including 48 logs of romantic couples engaging in problem-solving discussions using online chatting for 15 minutes, where a log of the conversation was saved for future research purposes. For this dissertation, the researcher evaluated the dynamics in these logs to determine if behaviors and sequences were similar to basic romantic relationship dynamics that are present in face-to-face (FtF) couples’ dynamics. The researcher determined that the dynamics between CMC and FtF were similar, and that modifying a couple observational coding system would be appropriate. The Interaction Dimensions Coding System was selected for use and modification for this study, and the training manual and codebook were updated to integrate CMC examples. Multiple avenues of assessing face validity were also pursued and feedback from the coding team and original authors of a couple coding system were integrated into the modified coding system. The modified coding system, IDCS-CMC, was used to code 43 text-based chat logs. A team of 4 coders was trained on the coding system, where they provided ratings from 1 to 9 on each partner for different dimensions of communication behaviors that were observed and they also rated each couple on 5 dyadic categories of relationship functioning. Interrater reliability was assessed throughout the training and independent coding process using the intraclass correlation coefficient. Results indicate that good or excellent interrater reliability was established for the individual dimensions of Positive Affect, Negative Affect, Problem Solving, Support/Validation, Denial, Conflict, and Communication Skills and for the dyadic codes of Positive Escalation, Negative Escalation, Commitment, Satisfaction, and Stability. There were only two dimensions that resulted in fair or poor interrater reliability, which were Dominance and Withdrawal, both of which warrant additional study in how these dynamics are enacted in and coded in CMC. Overall, the IDCS-CMC demonstrated good interrater reliability, and construct validity was established for the coding system in a variety of ways. Construct validity was established by assessing face, content, and convergent validity. Face validity was established by eliciting feedback on the IDCS-CMC from the coding team as well as one of the authors of the system used to inform the development of the IDCS-CMC. Content validity was established by assessing the degree to which the couples in the chat logs engaged in conversations of a similar nature in their real lives, and also by determining the degree to which the couple participants followed instructions to focus on a problem-solving topic during the chats. Convergent validity was assessed by comparing the IDCS-CMC dimensions and positive and negative communication composite scores to a measure of relationship satisfaction. Overall, this dissertation details the process by which a couple observational coding system was developed and tested, and puts forth a methodological tool that can be used to better assess transactional use of CMC by romantic couples by researchers as well as practitioners and therapists