Marketing Youth Services

published or submitted for publicatio

Index to Library Trends Volume 33

published or submitted for publicatio

Implications for academic libraries

This paper may present a more restricted view of the academic library interface with collective bargaining than might have been anticipated, primarily for three reasons. First, I am more familiar with the Canadian academic library situation than with the American, although I have studied the pattern which appears to be emerging in American libraries. In addition, I am convinced that if academic library administrators had realized at any point within the past ten years that library management is a unique and demanding scientific discipline and had borrowed some of the techniques and methodologies being practiced in the business community, they could have been in a position of bargaining from strength rather than from weakness. Finally, I am firmly committed to the belief that academic librarians should achieve their status and any ensuing rights and privileges through their own merit, and not by accepting a system designed for another profession with similar, but not identical, objectives and requirements.published or submitted for publicatio

Promoting your e-Books: Lessons from the UK JISC National e-Book Observatory

Purpose – This paper describes the findings from the qualitative strand of the JISC National e-Book Observatory (2007-2009), relating to the promotion of e-textbooks in UK universities by the library, academics and publishers. A complementary article on the ways in which students and academics locate e-books provided by their library will appear in a future issue. Design/methodology/approach – Following the provision by the JISC of collections of e-textbooks, the project used deep log analysis, benchmark surveys and focus groups to develop a rich picture of library e-collection management and use by students and academics. Focus groups were undertaken with library staff, academics and students; the dialogues were transcribed and analysed using NVivo7 software. Findings – The qualitative studies found that libraries were using a range of promotional tools although these were not always finding their targets. Often libraries had no formal promotion strategy for e-resources. Although little in evidence, the value of academic commitment and promotion was emphasised. Promotion by publishers and aggregators is both to libraries and directly to academic staff. Students felt that they were largely unaware of promotion beyond the presence of e-books in the catalogue, and in some cases stated explicitly that they thought more should be done to promote library e-resources to them. Practical implications – The paper offers pragmatic guidance on promotional methodologies. Originality/value – The project describes the first major, national usage study of e-books in higher education. This paper contributes significantly to the literature in discussing the importance of promoting e-books to students and staff

Selecting the teacher-librarian: A compendium of interview questions

Presents a complete summary of potential questions to ask a prospective teacher-librarian who has the leadership ability, training and experience to implement a cooperatively planned program. Personal; Education; Teaching experience; Professionalism and leadership. Cooperative program planning and teaching; More

Evaluation of the teacher-librarian: A discussion guide

Focuses on the evaluation of a teacher-librarian (TL). Two significant components of a TL evaluation; Framework of a teacher-librarian evaluation; General considerations in evaluating a teacher-librarian; Role of TL on the nine areas of competence

Innovations of subject service in National Science Library, Chinese Academy of Sciences and the implications

Looking at the development of subject librarians and subject services in Chinese libraries during the past decade, this paper highlights the innovative concepts and practices of subject librarians in National Science Library (NSL), Chinese Academy of Sciences (CAS). After a two-year trial period, NSL, CAS, with 39 full-time subject librarians, has begun to provide personalized, subject-speci.c, and knowledge-based services to the end-users since 2006. Such a practice manifests that subject librarians and subject services should be embedded into the research process and working environment. And, the subject service should be made available to the users beyond the space restriction and time limit, and .nally create a congenial environment for users. Librarians should develop new expertise to offer the user-oriented service, changing the role from book keepers to research instructors, advisors, even chief information officer (CIO) or chief knowledge officer (CKO).</p