Information & communication technologies - panacea for traffic congestion?

As road pricing, telematics and logistics evolve, information and communication technologies (ICT) aim directly at making traffic flow more efficiently in a given infrastructure. Furthermore, the virtual world gives rise to new business fields and decentralised structures which affect the development of transport indirectly. While technological progress continues to drive qualitative improvements in traffic conditions, e-business and telework in particular have, for structural reasons, a much less pronounced effect on traffic than widely presumed. ICT helps in organising traffic flows more efficiently and plays a supplementary role as transport-relevant instrument, but it is not a panacea for traffic congestion.traffic, autobahn, ICT, LBS, mobile telephony

Network positioning and risk perception in servitization:evidence from the UK road transport industry

For manufacturing firms, the integration of advanced services into their customer offerings has become a crucial decision. Such commercial decisions require weighting the risks and rewards of implementing a business model based on advanced services. While academic experts acknowledge uncertainty of returns on investment despite potential advantages, research generally fails to address the challenge of calculating the actual risks involved in ‘servitization’. This paper seeks better understanding of managers’ risk perception and of servitization implications for strategic partnerships and network positioning, while considering the impact of factors such as entry barriers, technological knowledge and position in the supply chain (SC). Qualitative evidence is drawn from an industrial case study involving firms in the UK’s road transport industry: fourteen in-depth interviews with senior executives from seven companies (manufacturers, operators, technology providers). During interviews, a payment card exercise measured risk perception and willingness to take strategic ‘make-or-buy’ decisions. Results suggest that implementing advanced services is perceived as a high-risk strategy, especially when firms lack in-house technological knowledge. However, collaborative strategic partnerships within supply chain networks can mitigate this risk and prove crucial to building entry barriers against external competitors. Based on these findings, implications for network positioning are developed

Can ubiquity moderate m-banking resource-related negative effects?

El objetivo de este estudio es explorar la influencia de los inconvenientes de la banca móvil relacionados con la falta de recursos en la satisfacción de los clientes, su disposición a recibir marketing móvil de permiso y la emisión de boca-oreja. Analizando una muestra de 1429 usuarios de banca móvil, determinamos que la satisfacción de los clientes influye en su disposición a recibir marketing móvil de permiso y emitir boca-oreja, mientras que la disposición a recibir marketing móvil de permiso tiene un efecto positivo sobre la emisión de boca-oreja. Siendo la ubicuidad un atributo distintivo de la banca móvil, observamos su papel moderador, identificando que hay clientes que consideran la ubicuidad como una característica importante de la banca móvil, mientras que otros no la consideran relevante. Este estudio propone recomendaciones para mejorar el uso de los servicios de la banca móvil, evitando o disminuyendo los efectos negativos de sus inconvenientes.The objective of this study is to explore the influence of m-banking resource-related inadequacies on clients’ satisfaction with the banking services, their permission-based mobile marketing tendencies and word-of-mouth emission actions. Analysing a sample of 1429 users of mobile banking services, we determined that clients’ satisfaction influences their willingness to receive permission-based mobile marketing and to emit word-of-mouth, while the willingness to receive permission-based mobile marketing has a positive effect on the word-of-mouth emission. In order not to overlook the ubiquity as a distinguishing attribute of m-banking services, we observe its moderating role, identifying clients who consider ubiquity as an important m-banking characteristic and others who do not consider it relevant. Hence, attending the opinion of actual m-banking clients, this study proposes suggestions for improving the use of m-banking services by avoiding or lessening the negative effects of m-banking resource-related inadequacies

To Establish Technology Diffusion Strategy in Korean OTT Service Market

학위논문(석사) -- 서울대학교대학원 : 공과대학 협동과정 기술경영·경제·정책전공, 2021.8. 이종수.As the pace of digitization is accelerated and consumers are finding their sources of entertainment from the Internet-based media, the competition in the Over-the-Top (OTT) market is fiercer than ever it has been so far; thus, it is crucial to understand which factor influences consumers’ intention to purchase to establish an effective marketing strategy. This study utilizes discrete choice models to explore how service attributes affect consumer decision and which factor affects the consumers’ valuation process. According to the analysis, the reference-dependent choice model does not show notable enhancement in explanatory power compared to the standard choice modeling approach. This finding stems from the distinguishable traits of the OTT market compared to previous literature’s subjects. Additionally, consumers’ preference structure is analyzed through the hierarchical Bayes logit model according to their innovativeness and other demographic information to explore any significant psychological, socio-demographic factors influencing consumers' preference structure. Through scenario analysis, the significance of price and non-price service features is observed, and it is suggested that Korean OTT operators focus on improving user experience through various service features rather than aggressive price discount strategies. The outcome of this study implies that the model performance of choice models based on behavioral economics do not consistently outperform the classical random utility maximization model; thus, it is essential to understand the context of the target industry ahead of determining which approach to utilize.디지털화 속도가 빨라지고 소비자들은 인터넷 기반 미디어에서 오락 요소를 찾는 경향이 증가하게 되며 OTT 시장의 경쟁은 그 어느 때 보다 치열한 상황이다. 따라서 효과적인 마케팅 전략을 수립하기 위해서는 소비자의 구매 의도에 영향을 미치는 요인을 이해하는 것이 중요하다. 본 연구에서는 이산 선택 모형을 활용하여 서비스 속성이 소비자 결정에 미치는 영향과 소비자의 가치평가에 영향을 미치는 요인을 탐색하였다. 분석에 따르면 행동경제학을 기반으로 한 준거의존 선택모형은 기존 선택모형에 비해 큰 모형 설명력의 향상을 가져오지 못하는 것을 관찰하였다. 소비자 특성에 대한 계층적 베이지안 분석은 인구통계적 특성과 소비자 혁신성 수준에 따라 수행되었으며 이를 통해 소비자 선호구조와 개인별 특성이 가지는 연관성을 탐색하였다. 또한 시나리오 분석을 수행함으로써 콘텐츠67 다양성, 독점 콘텐츠, 스마트 TV 호환성 등 비 가격 요인의 중요성을 실증적으로 관찰하였다. 본 연구의 결과는 한국 OTT 제공 업체가 공격적인 가격정책을 펼치기 보다 소비자 경험을 향상시킬 수 있도록 다양한 서비스 기능들에 집중할 것을 제시하다. 또한 행동경제학을 기반으로 한 준거의존 선택모형은 이전 연구들과는 달리 기존 선택모형보다 항상 우월한 결과를 가져오지 않는 것이 관찰되었고, 이는 연구분석을 진행하기 앞서 해당 산업, 또는 시장의 특성, 생애주기 등을 우선적으로 파악하고 그에 맞는 접근 방식을 사용해야 함을 촉구하였다.Chapter 1. Introduction 1 1.1 Research Background 1 1.2 Approaches and Scope 3 1.3 Research Framework 4 Chapter 2. Literature Review 6 2.1 Previous Studies on Media – Pay-TV and Over-the-Top Services 6 2.2 Prospect Theory and Applications 8 2.3 Previous Studies on Consumer Intention to Adopt Products and Services 10 2.4 Limitation of Previous Literature & the Significance of the Current Study 12 Chapter 3. Research Questions 13 Chapter 4. Methodology 16 4.1 Survey and Data 16 4.1.1 Descriptive Statistics 16 4.1.2 Survey Attributes 17 4.2 Mixed Logit Model Based on Neoclassical Economic Theory 20 4.2.1 Standard Mixed Logit Model 20 4.2.2 The Hierarchical Bayes Logit Model 22 4.3 Reference-dependent Choice Model Based on Behavioral Economic Theory 24 4.3.1 Reference-dependent Choice Model 24 4.3.2 Reference-dependent Choice Models with Different Reference-setting Criteria 26 4.4 Model Selection Criteria 31 Chapter 5. Analysis Results 33 5.1 The Standard Discrete Choice Model 33 5.1.1 Estimation Result of the Mixed Logit Model 33 5.1.2 Estimation Results of the Hierarchical Bayes Logit Model 35 5.2 Reference-dependent Choice Model 39 5.2.1 Estimation Results of Reference-dependent Choice Models 39 5.2.2 Goodness-of-fit Comparison Among the Choice Models 43 Chapter 6. Scenario Analysis 45 6.1 Comparison with Revealed Market Data 45 6.2 Market Share Simulation for Domestic Brands 46 Chapter 7. Implication & Conclusion 52 7.1 Academic Implication 52 7.2 Managerial Implication 53 7.3 Concluding Remark 55 Bibliography 57 Abstract (Korean) 66석

Product Service System for Volvo Trucks: Finding new business value compliant with IFRS 16 leasing regulations.

The International Accounting Standards Board (IASB) in January 2016 published International Financial Reporting Standards (IFRS 16), new guidelines on leasing standards with an effective date of January 1st, 2019. IFRS 16 sets out the principles for the recognition, measurement, presentation and disclosure of leases for both parties to a contract, i.e. the customer (‘lessee’) and the supplier (‘lessor’). Under IFRS 16 the lease classification test i.e. classifying a lease as being on balance sheet or off balance sheet is done away with. This is as a result of the guideline’s expectations that all leases are treated as on balance sheet entries. The objective of this thesis is to develop a model to support Volvo Truck’s goal of offering IFRS 16 compliant off balance sheet leasing solutions. Utilizing a 3 step framework, this study identifies the off balance sheet threshold set in IFRS16 and matches it to a Product Service System classification. A Business Model Canvas is utilized to develop a business model that supports this off balance sheet contract. The thesis finds that by exercising the substantive right to substitute the truck during a lease deployment and by offering capacity based contracts, Volvo Trucks can provide a Product Service System centered, off balance sheet solution, to its leasing clients in compliance with the IFRS 16 regulations

FamTV : an architecture for presence-aware personalized television

Since the advent of the digital era, the traditional TV scenario has rapidly evolved towards an ecosystem comprised of a myriad of services, applications, channels, and contents. As a direct consequence, the amount of available information and configuration options targeted at today's end consumers have become unmanageable. Thus, personalization and usability emerge as indispensable elements to improve our content-overloaded digital homes. With these requirements in mind, we present a way to combine content adaptation paradigms together with presence detection in order to allow a seamless and personalized entertainment experience when watching TV.This work has been partially supported by the Community of Madrid (CAM), Spain under the contract number S2009/TIC-1650.Publicad

The Value of IS in Business Model Innovation for Sustainable Mobility Services - The Case of Carsharing

Result-oriented services that provide mobility on demand seem to be a promising means of meeting both societal trends and environmental sustainability targets. In this paper, we investigate the contribution of Information Systems (IS) to drive this substantial business model change towards sustainable mobility from a cus-tomer\u27s perspective. While doing so, we focus on the specific case of carsharing - a result-oriented mobility service that has been known for decades, which is re-cently receiving more attention due to environmental concerns. Employing a choice-based conjoint analysis (n = 221), we explore and evaluate the role of IS for the perceived attractiveness of carsharing. With our investigation, we show how IS, by their three functions of information, automation and transformation, may improve this sustainable form of individual mobility and thus contribute to the shift towards sustainable mobility

Driving confidence and in-vehicle telematics : a study of technology adoption patterns of the 50+ driving population

Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2004.Includes bibliographical references (leaves 82-84).In-vehicle telematics is a term that encompasses a wide range of technologies, which aid the driving function through features assisting in safety and service tasks. These technologies are designed to give the operator and passengers added safety control and convenient service amenities- both of which contribute to an overall increase in piece of mind and satisfaction in the driving experience. Much effort has been exercised in the rapid development of technologies that comprise in-vehicle telematics systems. But, as is the case with many emerging technologies, these systems appeared on the market before thorough study of their impact on end users had even begun. In recent years, several studies have shown the effects of various technologies on driver distraction, and many insightful results have emerged from that work. However, little has been done to understand consumer perception of these in-vehicle technologies. This thesis provides understanding of the role of in-vehicle telematics in today's automobiles and an analysis of survey data on driving confidence. Particular attention is given to the 50+ driving population, the nature of self-regulation among drivers in this age cohort, and the role that in-vehicle telematics can play in increasing confidence of older drivers. The objective of this thesis is to present the findings of a consumer perception survey in the context of the evolving dialogue on in-vehicle technologies and lay the groundwork for future studies on related topics. Findings in this work show that telematics can positively affect driving confidence, especially in the oldest women drivers. The results also show that telematics providers can greatly improve their delivery of these systems to appeal to a wider consumer base.by Thomas E. Hutchinson.S.M

USAGE-BASED INSURANCE: NUDGING TOWARDS RESPONSIBLE DRIVING

Logistic