A Field Experiment to Test the Effects of Automated Feedback and Monetary Incentive on Speeding Behavior

This field experiment tested the effects of two systems on speeding, mental workload, and driver acceptance of the systems. Using GPS technology integrated with GIS referenced speed limit information, eight vehicles were instrumented in a manner that allowed real time knowledge of vehicle speed relative to the speed limit. Fifty participants drove these vehicles, with each individual driving his or her assigned vehicle for a four week trial. During one week, 40 participants experienced an automated feedback system, which provided visual and auditory alerts when they sped five or more mph over the limit. Twenty of these 40 individuals experienced a monetary incentive system during their second and third weeks of driving. Ten participants were in a control group that experienced neither system. Results indicated that the incentive system resulted in dramatic reductions in speeding over the posted limit, and the feedback system led to modest reductions in speeding. In the condition in which drivers experienced the feedback and incentive, reductions in speeding were similar to those found during the incentive only condition. Drivers perceived that both systems increased mental workload. Ratings of trust and acceptance were generally positive, although drivers reported the feedback system was annoying and displeasing. The results indicate that these systems could significantly benefit traffic safety by reducing crashes caused by speeding

Road safety management capacity review

Introduction Study Context Following on from the government’s manifesto to an annual reduction in road deaths and injuries, the British Road Safety Statement 2015 (BRSS) set out the government’s commitment to invest further in continuing road safety activity, and to conduct a Road Safety Management Capacity Review (RSMCR). A RSMCR is a strategic assessment, benchmarking and capacity building tool, originally developed by the World Bank's Global Road Safety Facility, to guide investments and assist countries in strengthening road safety management. It is recommended for use by the OECD/International Transport Forum and the World Road Association as a first step in further developing and extending effective Safe System investment strategies, plans and projects in all countries and contexts. In May 2017, the DfT commissioned a RSMCR to benchmark and understand the current status of institutional delivery of road safety in Britain, and to identify practical and actionable opportunities for strengthening joint working, local innovation, and efficiency on a national and local basis. Safe System The overarching theme of the BRSS is the government’s adoption of the recommended Safe System approach to preventing death and serious injuries in road collisions. Its application is cited as a key national priority in the UK. While building on current practice, some re-alignment in national road safety focus and activity will be necessary over time. Safe System implementation towards zero deaths and serious injuries is a long-term project and is in different stages of development in different countries and jurisdictions. Safe System comprises both an explicit goal and strategy. The long-term Safe System goal is for the ultimate prevention of deaths and serious injuries, through incremental targeted improvements within a specified safety performance framework. The Safe System strategy aims for a more forgiving road system that takes human fallibility and vulnerability into account. The road traffic system is planned, designed, operated and used such that people are protected from death and serious injury in road collisions. Aims and Objectives of the Review The overarching aim of the RSMCR is to identify practical and actionable opportunities for strengthening joint working, local innovation, and efficiency on a national and local basis. In particular the RSMCR seeks to understand the current status of institutional delivery of road safety in Britain by: Examining national, regional and local structures, responsibilities, accountabilities, relationships and coordination; Examining whether management effort and resources at all levels are being targeted effectively at designing, and enabling or delivering evidence-based interventions and initiatives that can have the greatest impact in preventing and reducing the number of road users killed and seriously injured; Assessing the current road safety delivery landscape against the Safe System road safety management assessment framework and determining whether there is an imbalance in resource effort for each element and at each level (national, regional and local); Investigating how institutional capacity can be cost-effectively strengthened, within the context of the BRSS, to deliver a Safe System approach to road safety; and Identifying areas and means for improved joint working, local innovation and efficiency