PREFERENCE FOR RHETORICAL QUESTIONS AS AN INDEX OF TEXTUAL MESSAGE EFFECTIVENESS

This paper examines the rhetorical question (RQ) as a style of literary comment because the conventional essay style of writing has always been the norm in virtually all kinds of prose writing. This is connected with the fact that the latter is easier to write and also understand without the complexities of nuances, understanding satirical implications or metaphorical extensions. Thus, it is easy to conclude that readers will not be favourably disposed to any departure from the norm. But that would be a simplistic explanation. Using an Effectiveness Rating Instrument (ERI),1,550 readers were presented with a text using mainly RQs and the same text using conventional prose here referred to as Alternative Stylistic Option (ASO). Responses were analyzed using cross tabs. It was found that preference for RQs was higher than that of the ASOs. Reasons given for this include the fact that RQs are more realistic and more forceful. Implications of these findings for readers and writers were highlighted

Cable Television, New Technologies and the First Amendment After Turner Broadcasting System, Inc. v. F.C.C.

From the moment it emerged as an independently viable communications medium, the cable television industry has been forced to operate within the shadow of regulatory oversight. With passage of the Cable Television Consumer Protection and Competition Act of 1992,\u27 and judicial endorsement of much of that legislation in Turner BroadcastingSystem, Inc. v. F.C.C., cable\u27s future rests squarely in the hands of the federal government. Congress, with some help from the Supreme Court, has made it clear that any blueprints for the future of the nation\u27s communications infrastructure will have to pass through Washington. This article is divided into four parts. Part I explains the Turner decision and its major holdings. Part II looks at an important macro-level aspect of the decision-the Court\u27s search for a regulatory model for cable television. Parts III and IV focus more on the micro-level consequences of the Court\u27s decision

Knowing where you are walking: the benefits and hazards of using theoretical roadmaps and research to guide community consultation practice

This paper progresses the 2006 Trans-Tasman Conference theme by considering 'do you know where you are walking?' and more importantly 'do you know how to get there?'. The community psychologist’s aspirations for the 'common good' anticipate outcomes such as social justice, sense of community and empowerment, and prescribe congruent values-based praxis to accomplish it. Such concepts and visions compel us to act for social change; they also enlighten the challenging decisions and processes we encounter in our personal every day walk of life. This journey can be complex as the 'doing' of community psychology often involves an emotive personal as well as professional commitment, sometimes associated with a particular political agenda. This paper considers how mapping the psychological landscape of a community, along with its history and geography, can help guide the practitioner through difficult terrain. Some of the author’s experiences are considered from theoretical perspectives including sense of community, community consultation processes, social ecology, community readiness and capacity building. These narratives illustrate how such theoretical maps can help the community psychologist to avoid walking in circles, down dead-end streets and up one-way streets while 'walking the walk'

CHORUS Deliverable 3.4: Vision Document

The goal of the CHORUS Vision Document is to create a high level vision on audio-visual search engines in order to give guidance to the future R&D work in this area and to highlight trends and challenges in this domain. The vision of CHORUS is strongly connected to the CHORUS Roadmap Document (D2.3). A concise document integrating the outcomes of the two deliverables will be prepared for the end of the project (NEM Summit)

Managing global expansion of media products and brands: A case study of FHM

By focusing on the case study of For Him Magazine (FHM)—a magazine that currently sells in 30 editions across 5 continents—this article explores the economics and main managerial challenges associated with global expansion of media products. The success of FHM demonstrates that, to calculate the full returns available from the brand image created by a magazine title, publishers will take into account not only opportunities for domestic and international exploitation of the magazine, but also the potential to extend the brand across additional media platforms and additional complementary product markets. This study focuses on how global expansion of FHM has been managed

Media And Government Relations In Papua New Guinea

All is not well with news media in Papua New Guinea. Media and government relations are stressed, a situation adverse to the country's development. Media organisations have to deal with operational difficulties, threats against editorial freedom, and harassment or physical danger experienced by journalists. Yet there are positive factors providing hope for the future, especially that key element, freedom to publish, which goes together with a habit of openess in public life as part of the national culture. That is the main finding of a study made during a working visit to Papua New Guinea

Team work: A problem for Ergonomics?

This Article does not have an abstrac