The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements

This study explores the perceived credibility of brand mention in magazine editorials compared to advertorials and traditional paid advertisements. Surveys were administered to three groups of college students after viewing an editorial, an advertorial or a paid advertisement. Respondents were asked to identify their level of agreement regarding credibility, likeability and perceived selling intent of the content. Results indicate that advertorials are perceived to be less credible than editorials and traditional paid advertisements. Traditional paid advertisements are perceived to be the most credible method of brand mention in magazines. It can also be determined as a result of this study that there is a slight difference in perceived credibility between males and females, most specifically in regards to the characteristics of attractiveness and likeability, objectiveness, and motivation for purchases

Editorial: The pre-history of Chaos—An Interdisciplinary Journal of Nonlinear Science

Published versio

Strategic issues for LIS practitioner-researcher journals

Our intention in this Editorial is to explore some of the key issues being faced by library and information science (LIS) research based journals. We are, respectively, Editor of Health Information and Libraries Journal(HILJ) (Grant) and Editor of New Review of Academic Librarianship (NRAL)(Walton). The Editorial is very much our shared perspective and does not claim to be representative of all LIS practitioner-researcher journals. Our intention is not to give a theoretical perspective but to give a practical insight into the day-to-day realities of editing a practitioner-researcher LIS journal and how you, as a writer, can use this knowledge to inform your contact with us

Forums for citizen journalists? Adoption of user generated content initiatives by online news media

The mainstream online news media face accusations of being slow to respond to so-called 'grassroots' or 'citizen journalism', which uses the world wide web, and in particular blogs and wikis, to publish and promote independent news-related content. This article argues that the adaptation of established news websites to the increasing demand from readers for space to express their views is driven as much by local organizational and technical conditions as it is by any attachment to traditional editorial practices. The article uses qualitative research interviews with the editors and managing editors of nine major British news websites to reveal the debates journalists are having about their changing roles, the challenges of meeting commercial expectations and legal obligations, and the innovations taking place in online newsrooms. It provides journalism and interactive media scholars with case studies on the changes taking place in journalism's relationship with its consumers