The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements

This study explores the perceived credibility of brand mention in magazine editorials compared to advertorials and traditional paid advertisements. Surveys were administered to three groups of college students after viewing an editorial, an advertorial or a paid advertisement. Respondents were asked to identify their level of agreement regarding credibility, likeability and perceived selling intent of the content. Results indicate that advertorials are perceived to be less credible than editorials and traditional paid advertisements. Traditional paid advertisements are perceived to be the most credible method of brand mention in magazines. It can also be determined as a result of this study that there is a slight difference in perceived credibility between males and females, most specifically in regards to the characteristics of attractiveness and likeability, objectiveness, and motivation for purchases

Editorial: The pre-history of Chaos—An Interdisciplinary Journal of Nonlinear Science

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Strategic issues for LIS practitioner-researcher journals

Our intention in this Editorial is to explore some of the key issues being faced by library and information science (LIS) research based journals. We are, respectively, Editor of Health Information and Libraries Journal(HILJ) (Grant) and Editor of New Review of Academic Librarianship (NRAL)(Walton). The Editorial is very much our shared perspective and does not claim to be representative of all LIS practitioner-researcher journals. Our intention is not to give a theoretical perspective but to give a practical insight into the day-to-day realities of editing a practitioner-researcher LIS journal and how you, as a writer, can use this knowledge to inform your contact with us

Forums for citizen journalists? Adoption of user generated content initiatives by online news media

The mainstream online news media face accusations of being slow to respond to so-called 'grassroots' or 'citizen journalism', which uses the world wide web, and in particular blogs and wikis, to publish and promote independent news-related content. This article argues that the adaptation of established news websites to the increasing demand from readers for space to express their views is driven as much by local organizational and technical conditions as it is by any attachment to traditional editorial practices. The article uses qualitative research interviews with the editors and managing editors of nine major British news websites to reveal the debates journalists are having about their changing roles, the challenges of meeting commercial expectations and legal obligations, and the innovations taking place in online newsrooms. It provides journalism and interactive media scholars with case studies on the changes taking place in journalism's relationship with its consumers

“All May Visit the Big Camp”: Race and the Lessons of the Civil War at the 1913 Gettysburg Reunion

Shaping historical memory means extracting lessons from the past. Those lessons frame the debate about the nature of the present. Just months after the inauguration of Woodrow Wilson, the attention of most of the nation focused on the events scheduled to commemorate the semi-centennial of what was by then increasingly viewed as “the turning point” of the Civil War. The reunion at Gettysburg in 1913 constituted the contemporary public exegesis of the status of American memory of the Civil War. In this respect, the reunion in Gettysburg reflected the erasure of the legacy of emancipation and the unfulfilled promise of equality for African-Americans. Yet, almost all the public discourse at Gettysburg reflected no sense of disappointment; rather, the battle now represented a triumph of the American spirit. The presence of AfricanAmerican veterans would have complicated the message of white reconciliation at the reunion. Reckoning with the honorable service of black troops was not something mainstream American society felt comfortable with in 1913. Whether or not black veterans attended the fiftieth anniversary of Gettysburg is a small detail which illuminates a profoundly broader pair of subjects: the meaning of the Civil War and the nature of American race relations in 1913. In answering this question of black veterans at the Gettysburg reunion, the broader context of the organization and execution of the reunion, the lessons drawn from the ceremonies in Gettysburg, explicit discussions of race at the reunion and contemporary African-American perspectives must all be explored. [excerpt

Macmillan, Verwoerd, and the 1960 `wind of change' speech

Just over fifty years ago, Prime Minister Macmillan made an extensive tour of Africa, culminating in his 'wind of change' speech in Cape Town. This article traces Macmillan's progress through Africa with particular emphasis on his intervention in South African politics. It offers a novel reading of the 1960 'wind of change' speech, arguing that the message was far more conciliatory with respect to white South African interests than is usually assumed. Pragmatism rather than principle was always the prime consideration. Far from being cowed by Macmillan's oratory or his message, Verwoerd stood up to Macmillan and, at least in the eyes of his supporters, gave as good as he got. The shock of the 'wind of change' speech was more evident in Britain and in British settler regions of Africa than in South Africa. Macmillan's advisers had an inflated view of the import of the speech and in many ways misread Verwoerd's brand of Afrikaner nationalism. One of the consequences of the speech was to embolden Verwoerd politically, and to prepare him for the declaration of republican status in 1961 and departure from the commonwealth