32,280 research outputs found

    Economics of CRM

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    Chain Risk Model for quantifying cost effectiveness of phytosanitary measures

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    A Chain Risk Model (CRM) was developed for a cost effective assessment of phytosanitary measures. The CRM model can be applied to phytosanitary assessments of all agricultural product chains. In CRM, stages are connected by product volume flows with which pest infections can be spread from one stage to another. The arrangement of these stages can be varied. Experience with CRM was acquired through two cases: Clavibacter in Tomatoes and PSTVd (Potato Spindle Tuber Viroid) in potatoes. Employees from the Dutch Plant Protection Service (PD) will initially test CRM. Ten behoeve van een onderbouwde kosten effectieve afweging tussen fytosanitaire maatregelen is een Keten Risico Model ontwikkeld. Het KRM model is toepasbaar voor alle agrarische productketens. In het model zijn ketenschakels verbonden door product volume stromen, waarmee infecties kunnen worden verspreid. De rangschikking van de keten schakels kan door de gebruiker van het model worden gevarieerd. Met het model is ervaring opgedaan aan de hand van een tweetal cases: Clavibacter in tomaat en Potato Spindle Tuber Viroid (PSTVd) in aardappel. In eerste plaats wordt beoogd medewerkers van de PD te laten werken met KRM

    SME’s Enterprise Resource Planning Implementation, Competitive Advantage, and Marketing Performance

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    Enterprise Resource Planning (ERP) is an integrated application software for widespread use in the organization. The aim of this study is to determine factors that affect the successful implementation of ERP in Small and Medium Enterprises (SMEs) in Central Java in order to build competitive ad-vantage and increase marketing performance. To test the 9 hypothesis, this study utilized data from 107 SMEs in Central Java. The results revealed that variable hardware and software selection have the greatest influence toward the successful implementation in Small and Medium Enterprises. It is suggested that SMEs should gain knowledge and solidify its business process reengineering before implementing ERP. Research paper Reference to this paper should be made as follows: Raharjo, S. T., Mudiantono, Perdhana, M. S. (2016). “SME’s Enterprise Resource Planning Implementation, Competitive Advantage, and Market-ing Performance: Finding from Central Java, Indonesia”, Journal of Entrepreneurship, Business and Economics, Vol. 4, No. 1, pp. 22–44.

    Application of Customer Relationship Management in Emerging Economies

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    oai:ojs.www.scientificia.com:article/9Purpose- Relatively few organizations have implemented an integrated approach, which addresses all the key strategic elements of CRM. Even in more developed countries only a small number of busi-nesses have a clear idea of what they should do with information technology in order to successfully implement CRM. Design/methodology/approach- To do so, the literature is critically reviewed and main findings are presented in different categories. Findings- The role of information technology in development of a fully integrated CRM system with-in any organization is presented in the present paper. Research Implications- In many countries there is still confusion as to what CRM is all about. To some it is about a loyalty scheme, to some it is about a help desk. To others it is about a relational data base for key account management and for others it is about mass profiling the customer base without undertaking detailed segmentation. Findings highlight the realities in the area of CRM appli-cation in emerging economies and criticises the existing trends. Originality/value- The present study is among the first studies that highlights the realities in the area of CRM application in emerging economies. Conceptual paper Reference to this paper should be made as follows: Maleki, A, and Beheshtian-Ardakani, M. (2013). “Application of Customer Relationship Management in Emerging Economies”, Journal of Entrepre-neurship, Business and Economics, Vol. 1, No. 1/2, pp. 140–150
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