Copyright and brands in the digital age: Internalizing the externalities of meaning

The adoption of binary code as the universal standard for globalized communications generates highly positive externalities often referred to as network effects. But what about meaning? What are the externalities associated with the formatting and circulation of meaning, and are they, too,all positive? Within the digital paradigm, is it really possible to separate the notion of expression -- covered by copyright -- from the meanings it creates? Isn't meaning heavily dependent on the concept of brand? And if so, how do copyright and trademark institutions work together to stimulate and promote meaningful information? To answer these questions, we will look at how the meaningful forms of expression -- the works -- that have historically been covered by copyright generate specific types of externality, both positive and negative, giving rise to both incentive and censorship mechanisms. We will then show how the institutions of copyright and author's rights that allow the appropriation of a meaningful good also confer a brand on it, identifying its sources. This leads to mixed externalities from both directions, with the result that copyright and trademark institutions cannot be fully separated from each other.copyright; brand; Intellectual property; trademark law; media economics

On the determinants of the degree of openness of Open Source firms: An entry model

This paper examines the relationship between the degree of openness that software start-ups choose and some of the main industrial features faced by new entrants. Hypotheses derived from a formal model are tested through the implementation of econometric techniques and information provided by a novel database (ELISS). Theoretical predictions and empirical results indicate that the choice by start-ups of the degree of openness is negatively influenced by the sensitivity of consumers to price and is positively related both to the strength of network externalities their products exhibit and to the competitive advantage of the incumbent.open-source software; network effects; entry

Peer Influence in Network Markets: An Empirical Investigation

We analyze the effect of peer influence on the diffusion of an innovative network good. We argue that the adopters of a network good have an incentive to convince others to purchase the same product because their utility depends on the number of other users. This peer-effect influences individuals’ adoption decisions alongside the more familiar installed-base-effect, based on the individual’s own insight that a larger number of installed units increases his/her benefit of adopting. We test empirically which effect dominates with Instant Messaging, an innovative network good. We arrive at surprising results with far-reaching implications for research and management. The diffusion of Instant Messaging was to a large extent driven by the peer-effect, but the installed-base-effect seemed to play no role. We perform our estimation with a discrete time hazard rate model that controls for unobserved heterogeneity.Hazard Rate Model;Innovation Diffusion;Instant Messaging;Network Markets;Peer Influence

XXQ FACTORS FOR SUSTAINABLE URBAN DEVELOPMENT: A SYSTEMS ECONOMICS VIEW

Modern cities turn increasingly into functional areas seeking for a balance between agglomeration forces and urban quality of life. This paper will address the issue of sustainable urban development from a quality (performance) perspective. It aims to identify the critical access factors for the highest possible quality (XXQ) of the urban economy. A plea is made for a coherent methodological approach based on a systems economic view. In addition to a sketch of recent dynamic trends in urban systems in OECD countries, it pays attention to theories on urban growth and performance. Next, five critical success conditions for a high performance of cities will be presented in a coherent urban systems economics framework. The policy lessons of the analysis will form the last part of the paper.urban development, sustainability, critical access factors, systems economics

Reconfiguring Household Management in Times of Discontinuity as an Open System: The Case of Agro-food Chains

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This article is based upon a heterodox approach to economics that rejects the oversimplification made by closed economic models and the mainstream concept of ‘externality.’ This approach re-imagines economics as a holistic evaluation of resources versus human needs, which requires judgement based on understanding of the complexity generated by the dynamic relations between different systems. One re-imagining of the economic model is as a holistic and systemic evaluation of agri-food systems’ sustainability that was performed through the multi-dimensional Governance Assessment Matrix Exercise (GAME). This is based on the five capitals model of sustainability, and the translation of qualitative evaluations into quantitative scores. This is based on the triangulation of big data from a variety of sources. To represent quantitative interactions, this article proposes a provisional translation of GAME’s qualitative evaluation into a quantitative form through the identification of measurement units that can reflect the different capital dimensions. For instance, a post-normal, ecological accounting method, Emergy is proposed to evaluate the natural capital. The revised GAME re-imagines economics not as the ‘dismal science,’ but as one that has potential leverage for positive, adaptive and sustainable ecosystemic analyses and global ‘household’ management. This article proposes an explicit recognition of economics nested within the social spheres of human and social capital which are in turn nested within the ecological capital upon which all life rests and is truly the bottom line. In this article, the authors make reference to an on-line retailer of local food and drink to illustrate the methods for evaluation of the five capitals model

On trade-offs between timber and biodiversity

For a long time the primary aim of forestry in Sweden has been the production of timber, but in recent decades other functions, such as biodiversity, have been increasingly recognised by society. Sweden has ambitious goals for forest management, aimed at serving public interests, providing valuable timber yields and preserving biodiversity. Achieving the level of various goods that forests shall provide, under such goals, is thus rather complex. This thesis focuses on trade-offs between production of timber and the maintenance of biodiversity in forests, and the effects of information on benefits, costs and biological traits. In Paper I the benefit of forest land protection was estimated based on a nation wide contingent valuation survey. Paper II examined and compared, through survey data, the attitudes among private forest owners and forest officers. Papers III and IV used data from a field inventory in old growth forests (>110 years of age) of Norway spruce (Picea abies [L.] Karst.) in the county of Gävleborg, Sweden. In Paper III the relative importance of information about costs and biological traits in reserve selection was examined. In Paper IV the cost-efficiency of different strategies for setting aside forests, using different biodiversity targets, were analysed. The thesis revealed a positive willingness to pay for forest land protection among Swedish citizens, and also a positive attitude among private forest owners to biodiversity as well as timber production. The views of forest owners and forest officers did not always coincide. Moreover, the relative importance of including data on costs and conservation benefits depended on how the conservation goal of the reserve network was formulated. There was also a difference in cost-effectiveness between different nature conservation strategies and biodiversity targets. The results emphasise the importance of achieving cost-effective solutions in biodiversity conservation through the proper use of information about biological traits and costs, as well as considering values and attitudes held by different interest groups in society

Designing Scalable Business Models

Digital business models are often designed for rapid growth, and some relatively young companies have indeed achieved global scale. However despite the visibility and importance of this phenomenon, analysis of scale and scalability remains underdeveloped in management literature. When it is addressed, analysis of this phenomenon is often over-influenced by arguments about economies of scale in production and distribution. To redress this omission, this paper draws on economic, organization and technology management literature to provide a detailed examination of the sources of scaling in digital businesses. We propose three mechanisms by which digital business models attempt to gain scale: engaging both non- paying users and paying customers; organizing customer engagement to allow self- customization; and orchestrating networked value chains, such as platforms or multi-sided business models. Scaling conditions are discussed, and propositions developed and illustrated with examples of big data entrepreneurial firms