Avoiding Asda? Exploring consumer motivations in local organic good networks

Supermarkets such as Asda (owned by Wal-Mart) have responded to the growth in direct marketing and alternative agri-food networks by promoting local produce ranges, and increasingly sourcing organic produce from the UK. Thus consumers now have a choice of outlets for local and organic produce. This paper examines the implications of that choice for direct marketing in particular, and sustainable consumption in general. The paper tests the hypothesis that consumers make a conscious choice to engage in an alternative food network when they purchase through direct marketing channels, and that they are deliberately avoiding mainstream supermarkets. Research findings are presented from a survey of customers of a local organic food cooperative in Norfolk, UK which examines consumer motivations and perceptions of alternative and mainstream food provisioning. The hypothesis is confirmed: consumers expressed wide-ranging preferences for participation in the alternative food system, though there is some concern that the convenience and accessibility of supermarket provision of local and organic food threaten to erode the wider social and community benefits achieved by direct marketing initiatives

Communicating for change: media and agency in the networked public sphere

This paper is aimed at anyone who is interested in the role of media as an influence on power and policy. It especially about the role of news journalism, NGOs and other activists who use communication for change. It looks at the context for those actors and their actions. It asks how much the Internet and social networks are changing advocacy. It takes an ethical and political rather than technological or theoretical approach. It ask whether the ‘public sphere’ needs to be redefined. If that is the case, I argue, then we need to think again about journalism, advocacy communications and the relationship between mediation and social, political or economic change. I would identify three overlapping, interrelated media dynamics that might add up to the need for a new notion of the public sphere: the disruption of communication power; the rise of networked journalism; the dual forces for online socialisation and corporatisation. This is not only a theoretical concern. From these dynamics flow all the other arguments about what kind of media we want or need, and what effect it will have on our ability to communicate particular kinds of issues or information. Unless we understand the strategic context of these changes we will continue to make the kind of tactical blunders that Kony2012, for example, represents. This is not just an academic question, it is an ethical, political and practical set of problems

Extending sustainability from food to fashion consumption:the lived experience of working mothers

This report isa collection of the memos written in work package 1 of the LambdaRoad project, where the overall project objectives is to study the need and requirements for electronic communication (ecom) in the future transport system in Norway and develop a planning tool for ecom for the transport sector. lntroductory studies were performed in work package 1 and documented in this report. In particular we 1) have established va lue networks for ecom in Norway, 2) described the crucial terms in C-ITS ecom, including motivation for the planning tool, 3) established a comprehensive state of the art study for path loss models, a crucial part of the planning tool to be developed, 4) studied the literature to summarize the ecom requirements in the future transport system, and 5) conducted in-depth semi -structured interviews to reveal the requirements and needs of the planning tool in LambdaRoad for the project partners. Please note that some of the memos included might change during the rest of the project period, and that updates may occur

Digital Piracy of MP3s: Consumer and Ethical Predispositions

Purpose – Illegal downloading of music has become an inexorable and rampant activity particularly among college students who have been little deterred by industry legal actions. The purpose of this research is to examine the present state of downloading and how ethical orientation and attitudes towards MP3 piracy impact such activities. The paper also aims to use ethical scenarios as a way of understanding the ethical reasoning in illegal downloading. Design/methodology/approach – Key research questions are proposed that are related to illegal downloading. A sample of 364 university students was used to examine each research question. Statistical results are reported. Findings – The results clearly show that downloading continues at a high rate today driven by a strong belief that it is not ethically wrong. Ethical orientation was found to be positively associated with awareness of the social cost of downloading, consequences of downloading, and ethical belief in downloading. Ethical scenarios show that ethical orientation is also associated with downloading activities and with stealing. Other results indicate that respondents believe that their peers are more prone to stealing music and downloading MP3s illegally. Fear of consequences does seem to have an impact on the propensity to download illegally. Practical implications – The paper contributes to inform industry representatives that appeals to ethics or guilt are not likely to deter illegal downloading measurably. The use of punishment for downloaders may have a short-term effect but other (more positive) measures are required. Originality/value – No research has examined downloading of MP3s in the manner developed in this paper. The paper contributes to a better understanding of consumer behavior among those who download. The results provide insight into a serious problem in the recording industry that is likely to persist in the distant future unless sound measures are developed

Ethical supply chains: analysis, practices and performance measures

Ethics has been studied in numerous disciplines and its application to various practices has been investigated over the years such as in medicine and law. This has been relatively recently extended into the business arena, and has become a matter of growing interest for many companies. It has led to questions concerning what constitutes ethical behaviour, to what extent ethical practices should be adopted and what benefits a company may derive from its adoption. There are numerous processes involved in the transformation of a product from source to consumer, and these must be managed to produce an optimal balance of business requirements, specifically profitability, and a consideration of the wider impacts they may have or make. The supply chain has become vital to organisational success that companies now compete as supply chains rather than as individual entities. Therefore the ethical conduct of the supply chains has also begun to be scrutinised, both from an internal business performance perspective, and from the increasing concerns held by the numerous stakeholders of the organisation. In light of these developments, this paper explores the notion of ethics as it applies to supply chains. It also examines supply chain ethical practices and demonstrates that there is an empirical relationship between ethical practices and performance. The results show that ethical practices have positive impacts on the performance of the supply chain. Copyright © 2014 Inderscience Enterprises Ltd

Pirate or subscriber? An exploratory study on italian consumers' music habits

Purpose of the paper: This paper analyzes Italian consumers’ music habits in terms of online piracy behaviors and their interest toward subscription-based music services (SBMS), i.e. services that for a small monthly fee give users legal access to vast music libraries across multiple devices. The objective is to try and profile a piracy-prone consumer and explore if SBMS could be a viable alternative to online music piracy in Italy, where the general piracy rate is very high. Methodology: The study is based on an empirical quantitative analysis through the collection of 505 questionnaires completed by Italian consumers. Findings: The paper highlights how Italian consumers reflect the ‘attitude-behavior gap’ in music consumption, as they perceive online music piracy as ethically wrong, yet they still show low preference for the legal, reasonably priced choice (such as SBMS). Younger, male, lower education, students have the highest propensity towards online piracy. In addition, consumers’ awareness, familiarity and interest in subscriptionbased music services are still very low. Research limitations: The limitations of the paper are linked mainly to the adapted scales, to the omission of alternative determinants of attitude towards piracy, to the composition of the sample and for analyzing only two subscription-based music services (Napster and Spotify). Managerial implications: The results call for greater efforts by music industry actors and public institutions to educate Italian consumers about the consequences of their online piracy behavior and the possible solutions offered by SBMS. Originality of the paper: This paper is the first to focus on Italian consumers’ music habits, their attitude and behavior towards online piracy and their interest toward subscription-based music services as a viable alternative

Making connections and promoting the profession: social media use by World Federation of Occupational Therapy member organisations

BACKGROUND: World Federation of Occupational Therapists (WFOT) member organisations comprise 77 national occupational therapy organisations across the world. Each national organisation interacts with its members and the public using diverse methods. Increasingly, national organisations are broadening their communication methods. OBJECTIVE: The objective of this study was to examine if and how occupational therapy organisations are using social media for communication, and if so, the types of concerns or barriers they experience and what role they anticipate social media might play in the near future. METHODS: An online survey was developed; 57 of 77 WFOT member organisations responded. FINDINGS: This study identified that WFOT national organisations are using social media, to varying degrees, with or without an individual formally assigned to manage social media. Respondents reported that they used social media to: communicate with members, promote the organisation and promote the profession. Commonly expressed needs included assistance with guide- lines for ethical social media use, developing technical expertise, and recognition of limits of time and competing priorities. Recommendations arising from this research are at the global, national, local and individual levels and incorporate active dissemination and pure diffusion approaches. Taking steps to increase the use of social media could indirectly impact occu- pational therapy practice through enhancing organisations’ abilities to support practitioners to enhance their practice. LIMITATIONS AND RECOMENDATIONS FOR FURTHER RESEARCH: Although 57% of WFOT member organisations returned usable responses, there may be some additional perspectives that were not captured. It would be helpful to contact non-responding organisations to explore their social media use and plans. Further research could examine how future initiatives put in place by WFOT impact social media use by member organisations.Published versio

Virtual Clinical Trials: One Step Forward, Two Steps Back

Virtual clinical trials have entered the medical research landscape. Today’s clinical trials recruit subjects online, obtain informed consent online, send treatments such as medications or devices to the subjects’ homes, and require subjects to record their responses online. Virtual clinical trials could be a way to democratize clinical research and circumvent geographical limitations by allowing access to clinical research for people who live far from traditional medical research centers. But virtual clinical trials also depart dramatically from traditional medical research studies in ways that can harm individuals and the public at large. This article addresses the issues presented by virtual clinical trials with regard to: (1) recruitment methods; (2) informed consent; (3) confidentiality; (4) potential risks to the subjects; and (5) the safety and efficacy of treatments that are approved

Smartphones

Many of the research approaches to smartphones actually regard them as more or less transparent points of access to other kinds of communication experiences. That is, rather than considering the smartphone as something in itself, the researchers look at how individuals use the smartphone for their communicative purposes, whether these be talking, surfing the web, using on-line data access for off-site data sources, downloading or uploading materials, or any kind of interaction with social media. They focus not so much on the smartphone itself but on the activities that people engage in with their smartphones