ONLINE MARKETING COMMUNICATION POTENTIAL PRIORITIES FOR CHINESE GEN X AND GEN Y PURCHASING THAILAND CONDOMINIUM

The purpose of this study is to identify the aspects of online marketing communication potential priorities for Gen X and Gen Y Chinese purchasing Condominiums in Thailand. During covid-19, most of the companies try to find a way of online marketing communication potential priorities to attract potential clients. Online marketing communications are moving towards connections between individual users and customers, rather than being delivered to millions of consumers through a marketing agency. Anyone now can just become as effective in communicating information of an entity, both from the  positive and negative aspects, rather than a larger company advertising by itself. Furthermore, online marketing contact is important to develop the brand and create marketing plan in future for a company. The sample (n = 450) was gathered by using convenient sampling techniques via distributing online questionnaires. The data were analyzed by using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM) to confirm the goodness of fit of themodel and hypotheses testing. The study analyzed that there is no significance of online relationship communication, online interactive communication, methods for prioritization of OMC for future potential of OMC. However online advertising, online public relations, mobile communication, prioritization of OMC have significant direct or indirect effect on future potential of OMC. The findings illustrated that online advertising that includes online display advertisement, banners or video advertising, Search engine advertising, and online application and optimizing the online public relationship can drive customers to purchase condominiums in Thailand. The results of this research do not completely represent all customers who have intentions to purchase condominiums in Thailand, and the research factors do not cover all possible variables. The study have shown the importance of online marketing communication priorities for real estate companies and help businesses to develop online marketing communication approaches in their decision making process. The study represents original findings to investigate and examine the influences on online marketing communication potential priorities for Chinese Gen X and Gen Y customers purchasing condominiums in Thailand, and thus adding in to a green field of lacking in theory as well as concrete instructions

A Priority-based Fair Queuing (PFQ) Model for Wireless Healthcare System

Healthcare is a very active research area, primarily due to the increase in the elderly population that leads to increasing number of emergency situations that require urgent actions. In recent years some of wireless networked medical devices were equipped with different sensors to measure and report on vital signs of patient remotely. The most important sensors are Heart Beat Rate (ECG), Pressure and Glucose sensors. However, the strict requirements and real-time nature of medical applications dictate the extreme importance and need for appropriate Quality of Service (QoS), fast and accurate delivery of a patient’s measurements in reliable e-Health ecosystem. As the elderly age and older adult population is increasing (65 years and above) due to the advancement in medicine and medical care in the last two decades; high QoS and reliable e-health ecosystem has become a major challenge in Healthcare especially for patients who require continuous monitoring and attention. Nevertheless, predictions have indicated that elderly population will be approximately 2 billion in developing countries by 2050 where availability of medical staff shall be unable to cope with this growth and emergency cases that need immediate intervention. On the other side, limitations in communication networks capacity, congestions and the humongous increase of devices, applications and IOT using the available communication networks add extra layer of challenges on E-health ecosystem such as time constraints, quality of measurements and signals reaching healthcare centres. Hence this research has tackled the delay and jitter parameters in E-health M2M wireless communication and succeeded in reducing them in comparison to current available models. The novelty of this research has succeeded in developing a new Priority Queuing model ‘’Priority Based-Fair Queuing’’ (PFQ) where a new priority level and concept of ‘’Patient’s Health Record’’ (PHR) has been developed and integrated with the Priority Parameters (PP) values of each sensor to add a second level of priority. The results and data analysis performed on the PFQ model under different scenarios simulating real M2M E-health environment have revealed that the PFQ has outperformed the results obtained from simulating the widely used current models such as First in First Out (FIFO) and Weight Fair Queuing (WFQ). PFQ model has improved transmission of ECG sensor data by decreasing delay and jitter in emergency cases by 83.32% and 75.88% respectively in comparison to FIFO and 46.65% and 60.13% with respect to WFQ model. Similarly, in pressure sensor the improvements were 82.41% and 71.5% and 68.43% and 73.36% in comparison to FIFO and WFQ respectively. Data transmission were also improved in the Glucose sensor by 80.85% and 64.7% and 92.1% and 83.17% in comparison to FIFO and WFQ respectively. However, non-emergency cases data transmission using PFQ model was negatively impacted and scored higher rates than FIFO and WFQ since PFQ tends to give higher priority to emergency cases. Thus, a derivative from the PFQ model has been developed to create a new version namely “Priority Based-Fair Queuing-Tolerated Delay” (PFQ-TD) to balance the data transmission between emergency and non-emergency cases where tolerated delay in emergency cases has been considered. PFQ-TD has succeeded in balancing fairly this issue and reducing the total average delay and jitter of emergency and non-emergency cases in all sensors and keep them within the acceptable allowable standards. PFQ-TD has improved the overall average delay and jitter in emergency and non-emergency cases among all sensors by 41% and 84% respectively in comparison to PFQ model

The Conceptual Framework of the Government-Sponsored Rural Road Improvement Project Evaluation and Selection

To take advantage from locating in the Association of Southeast Asian Nations (ASEAN) mainland region, the Thai government has established a policy of being logistics and transportation hub. The policy has therefore challenged the Department of Rural Roads (DRR) and particularly the Bureau of Rural Roads (BRR) 11, 12, and 14 undertaking responsibility of all rural roads in the south part of Thailand. The BRR strategic plan and implementation have been demanded to reform. This research aimed to create the conceptual framework of route project improvement execution plan for BRRs’ decision-making on project investment prioritization.  The focus group interview method was applied to gather factors influencing transportation investment projects in order to develop the criteria of route project improvement prioritization. In addition, the score level of each criteria was also collected through this method. Then, to rank the important criteria, the questionnaire was developed to gain the data of pairwise comparison and the Analytic Hierarchy Process (AHP) method was applied to analyze the data. The results showed that the framework was suitable for the BRRs’ long term route project improvement execution plan while the instant application was appropriated for the BRRs’ short term plan.To take advantage from locating in the Association of Southeast Asian Nations (ASEAN) mainland region, the Thai government has established a policy of being logistics and transportation hub. The policy has, therefore, challenged the Department of Rural Roads (DRR) and particularly the Bureau of Rural Roads (BRR) 11, 12, and 14 undertaking responsibility for all rural roads in the south part of Thailand. The BRR strategic plan and implementation have been demanded to reform. This research aimed to create the conceptual framework of route project improvement execution plan for BRRs’ decision-making on project investment prioritization.  The focus group interview method was applied to gather factors influencing transportation investment projects in order to develop the criteria of route project improvement prioritization. In addition, the score level of each criterion was also collected through this method. Then, to rank the important criteria, the questionnaire was developed to gain the data of pairwise comparison and the Analytic Hierarchy Process (AHP) method was applied to analyze the data. The results showed that the framework was suitable for the BRRs’ long-term route project improvement execution plan while the instant application was appropriated for the BRRs’ short-term plan

Net solar generation potential from urban rooftops in Los Angeles

Rooftops provide accessible locations for solar energy installations. While rooftop solar arrays can offset in-building electricity needs, they may also stress electric grid operations. Here we present an analysis of net electricity generation potential from distributed rooftop solar in Los Angeles. We integrate spatial and temporal data for property-level electricity demands, rooftop solar generation potential, and grid capacity constraints to estimate the potential for solar to meet on-site demands and supply net exports to the electric grid. In the study area with 1.2 million parcels, rooftop solar could meet 7200 Gigawatt Hours (GWh) of on-site building demands (~29% of demand). Overall potential net generation is negative, meaning buildings use more electricity than they can produce. Yet, cumulative net export potential from solar to grid circuits is 16,400 GWh. Current policies that regulate solar array interconnection to the grid result in unutilized solar power output of 1700 MW. Lower-income and at-risk communities in LA have greater potential for exporting net solar generation to the grid. This potential should be recognized through investments and policy innovations. The method demonstrates the need for considering time-dependent calculations of net solar potential and offers a template for distributed renewable energy planning in cities