Formulation of Simpangdago.com Website Development Plan Using Multidimensional Approach for Web Evaluation

The rapid growth of the Internet in Indonesia is creating rapid growth in e-commerce industry. In 2011, internet users are 68,5 million or around 25% of Indonesian population. In general, the average transaction per online users in Indonesia has reached US$68,3/year or US$ 5,69/month. Based on average transaction per user, Indonesian e-commerce industry predicted to continue to grow in line with growth of Indonesian internet users.  Simpangdago.com created to be a part of rapid growth in Indonesia e-commerce factor. Using corporate strategy analysis, it can be identified that they need product development as corporate strategy. Development strategy is formulated using multidimensional approach for web evaluation based on web user satisfaction. Method that implemented in web user satisfaction is questionnaire survey. Target respondent, which is majority young people, is filled some question which constructed to identify satisfaction level. Result from survey is analyzed using multidimensional approach that consists of usability testing and user feedback. A main goal from analysis is identify innovation areas of opportunity to increase user satisfaction and create competitive values of company. Final result of this study is set of recommendation that should be implemented by Simpangdago.com to improve company performance. Recommendation consists of web concept formulation and web features formulation that needed to modify in web system. Keywords: corporate strategy, web user satisfaction, muldimensional approach, usability testing, user feedback

The Delta E-Commerce Connection: Preliminary Findings

A USDA Fund for Rural America project is creating economic opportunities for small agricultural and rural businesses in the Lower Mississippi Delta by assisting in e-commerce business development. Select rural businesses are provided technical support in web site development, marketing strategy formulation, electronic retailing services, and space on a secure server for one year. Businesses retaining web sites after this time assume responsibility for maintaining and funding the site. Characteristics of rural businesses adopting e-commerce are compared with those not adopting. Preliminary results suggest the amount of time invested in initial web site design, satisfaction with design, economic benefits from owning a web site, and number of levels traveled in the e-commerce roadmap (a measure of technological progress) as determinants of success. These findings will assist in selecting and guiding participant involvement to maximize the likelihood of success

The Impact of E-Commerce on Business Strategy in Small and Medium Enterprises (SMEs) of Iran

Purpose: The growth, development and survival of economic enterprises depend on the formulation, implementation and correct evaluation of organizational strategic decisions. Therefore, using new methods, changing methods and continuously evaluating structural decisions is one of the main duties of senior managers of organizations. In this article, the impact of choosing e-commerce on business strategy has been studied. Methodology: The statistical data was collected using a questionnaire and the collected data was processed by SPSS software and used for analysis and conclusions. The purpose of this research is applied and the method of data collection is descriptive. The statistical population in this research is all the employees, managers and senior managers of small and medium-sized Iranian companies in Tehran, Iran. The statistical sample in this study includes 384 people who were selected based on the Morgan table and by a simple random method. Step wise regression model was used to analyze the statistical data in this research. Findings: The results obtained by analyzing the data obtained from the software have shown that the choice of e-commerce effectively affects the business strategy. Originality/Value: In this paper, we will examine the impact of e-commerce on business strategy in small and medium enterprises (SMEs) of Iran

A Transferable Process Model for E-commerce in SMEs

Purpose: The overall objective to this study was the creation of a transferable strategic process model, designed to aid the implementation of e-commerce within UK SMEs. The proposed model seeks to identify and clarify the stages an SME should undertake in order to implement e-commerce more effectively and successfully within its business activities. It is further envisaged that the proposed model will allow the SME to take full advantage of the benefits to e-commerce whilst attempting to minimise or overcome the identified barriers to implementation. Design/Methodology/Approach: A total of 93 postal surveys returned from sample 500 firms; firms selected from Sunday Times Enterprise Network Business Directory and the British Chambers of Commerce Directory. In addition, 22 face-to-face semi-structured interviews were conducted across the UK from this sample examining detailed strategic and implementation issues. Fifty respondents also replied commenting on the strategic process model developed from the research, with a significant majority identifying appropriateness and ease of use. Findings: The responses were selected into two categories; “successful” and “unsuccessful”, based upon a series of strategic e-commerce criteria. Reasons for using e-commerce in the interviews were split between; innovation, natural progression, competitive pressure, the exploitation of opportunity and to a lesser extent; customer service, natural fit and differentiation. Barriers to and benefits of implementation are examined in detail for each interviewee identifying prior research, considering future expansion, considering full integration and the need for thorough planning as key factors in the implementation process. Issues following implementation were also considered as part of the model development process. Implications: The development of a detailed transferable strategic process model for e-commerce implementation amongst SMEs. The model consists of nine phases, with clear and detailed advice for the SME in terms of knowledge acquisition, identification of purpose, competitor analysis, e-commerce strategy formulation, technical delivery, promotional strategy, launch and ongoing development and analysis. Originality/Value: The creation of a transferable strategic process model for e-commerce adoption amongst SMEs, evaluated by SMEs. The transferability analysis conducted here can be considered an indicator as regards the effective use of the model by other small firms within the UK. Key Words: SME, e-commerce, adoption, transferability, process, mode

Strategi Bisnis UMKM Berbasis E-Commerce Pada Online Shop Adiva Shakila

Digital transformation is an urgency for micro, small and medium enterprises (MSMEs) in facing global challenges. The benefits of digital transformation through the application of e-commerce include entering the global market, increasing productivity and efficiency. Adiva Shakila Perlengkapan Bhayangkari dan Organisasi (ASPBO) is an e-commerce-based MSME that experienced a decline in profits throughout 2020 and 2021. The purpose of this study is to analyze the factors that affect the decline in APSBO performance, formulate business strategies that are in accordance with the external and internal environment ASPBO, and determine priority strategies that can be implemented by ASPBO. The selection of respondents was carried out using the purposive sampling method with the assumption that the respondent's knowledge of the object of study. The analytical tools used in this research are internal factor evaluation, external factor evaluation, strength weakness opportunity threat, and quantitative strategic planning matrix. The results of this study indicated that social restrictions are the main threat, the unemployment rate in the textile and textile product industry is the main opportunity, a good reputation is the main strength, and the disruption of product supply is the main weakness. The results also showed that there are four strategy formulations with the first priority, namely empowering the surrounding community who have expertise in the garment sector as an alternative supplier, the second priority is the evaluation and efficiency of business activities, the third priority is sales promotion through the provision of discounts and online advertising, and the fourth priority. namely increasing consumer loyalty. Keywords: e-commerce, MSMEs, QSPM, strategy formulation, SWO

Developing Marketing Strategy for Electronic Business by Using McCarthy's Four Marketing Mix Model and Porter’s Five Competitive Forces

Original Published AbstractConsidering the importance of marketing strategies in a competitive environment dominated by E-commerce and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. Main focus marketing strategies, coordinate activities and allocate appropriate resources to provide marketing operational objectives of the company as a particular product market.Therefore, the main issue related to the realm of marketing strategy, include the specific purpose of determining property markets for a product family or a particular product, then, through the corporate marketing mix according to needs and demands of potential customers in its target market, competitive advantage search And creating synergy are.Considering the importance of marketing strategies in a competitive environment dominated by Electronic markets and also limit the effective implementation of research results in terms of marketing mix in e-participation, can manage sales and marketing in order to implement effective marketing strategies and ultimately achieve organizational goals Sector clients and helped the market. This study usesMcCarthy’s four marketing mix model and Porter’s five competitive forces model to identify strategies for Internetcompanies that respond to the five competitive forces and thereby achieve a competitive advantage. The study provides significant new insights into the development and implementation of e-business strategies that contribute to increased profit. Corrected AbstractE-commerce is growing worldwide and is considered one of the modes and methods of business. This initiative led to the creation of new firms has several advantages over using benefits and this is the motivation for this phenomenon. While e-commerce success in attracting customers for their goods and services, due to systematic scientific principles and techniques that utilize the marketing strategies say .Marketing strategies in electronic markets, it is one of the important issues in the field of new market research has been discussed. But in this very diverse field of view is presented. On the other hand, given that little research has been done in this area , So consider this strategy has increased the importance of, Entering the world of electronic commerce and the use of modern tools and technology in new areas of business, firms will be forced to employ new business strategies, to prepare for their new competitive pressures. The results show that in the domain of e-commerce, two PORTER 'S FIVE COMPETITIVE FORCES AND MCCARTHY ' S FOUR MARKETING MIX MODEL been instrumental in the formulation and development of marketing strategies. And variables  used in the model to identify and prioritize and execute marketing strategies in the field of e-commerce is essential. Keywords : marketing, strategies, e-commerce,  porter's five competitive forces ,mccarthy's four marketing mix model

Problem formulation and organizational decision-making : biases and assumptions underlying alternative models of strategic problem formulation

Bibliography: p. 20-25

Plano de negócios: Plus Farmer loja online de produtos agroalimentares

JEL Classification System: L16, Q16O projeto compreende um plano de negócio para uma loja online especializada no mercado agrícola biológico. Esta ideia espera solucionar o fraco nível de cooperação e as dificuldades de comercialização no mercado português através de um conceito de negócio inovador, sustentado e enquadrado às necessidades dos consumidores e dos produtores. Elaborámos a revisão da literatura com determinados tópicos de interesse: e-commerce, estratégia de preço e distribuição com foco no e-commerce, fulfillment e o comportamento e atitudes dos indivíduos. E no final, contextualizamos o e-commerce no mercado português. A metodologia e métodos selecionados requereram um forte trabalho de campo e observação do mercado através da concretização de entrevistas e questionários e de análise documental. No qual foi criado a estratégia de desenvolvimento e formulação apresentando o conceito de negócio até aos factores críticos de sucesso, vantagens competitivas e objetivos. As políticas de implementação detalham pormenorizadamente a estratégia que se espera seguir. Numa fase mais avançada vamos retirar conclusões e responder ao problema e às questões específicas. A viabilidade do negócio e a capacidade de colocar a ideia em funcionamento é o principal objetivo a apresentar neste plano de negócios.The project comprises a business plan for an online store specializing in organic agricultural market. This idea hopes to address the low level of cooperation and the difficulties of commercialization in the Portuguese market through an innovative business concept, supported and framed the needs of consumers and producers. We write the literature review with particular topics of interest: e-commerce, price and distribution strategy with focus on e-commerce, fulfillment and the behaviour and attitudes of individuals. And in the end, the e-commerce contextualize in the portuguese market. The selected methods and methodology required a strong field work and market observation through the realization of interviews and questionnaires and document analysis. In which it was created and formulation development strategy showing the business concept to the critical success factors, competitive advantages and objectives. The politics of implementation detail in detail the strategy expected to follow. In a more advanced stage we will draw conclusions and respond to the problem and specific issues. The viability of the business and the ability to put the idea in operation is the main goal to present in this business plan