Privacy Preserving Utility Mining: A Survey

In big data era, the collected data usually contains rich information and hidden knowledge. Utility-oriented pattern mining and analytics have shown a powerful ability to explore these ubiquitous data, which may be collected from various fields and applications, such as market basket analysis, retail, click-stream analysis, medical analysis, and bioinformatics. However, analysis of these data with sensitive private information raises privacy concerns. To achieve better trade-off between utility maximizing and privacy preserving, Privacy-Preserving Utility Mining (PPUM) has become a critical issue in recent years. In this paper, we provide a comprehensive overview of PPUM. We first present the background of utility mining, privacy-preserving data mining and PPUM, then introduce the related preliminaries and problem formulation of PPUM, as well as some key evaluation criteria for PPUM. In particular, we present and discuss the current state-of-the-art PPUM algorithms, as well as their advantages and deficiencies in detail. Finally, we highlight and discuss some technical challenges and open directions for future research on PPUM.Comment: 2018 IEEE International Conference on Big Data, 10 page

Exploring the Existing and Unknown Side Effects of Privacy Preserving Data Mining Algorithms

The data mining sanitization process involves converting the data by masking the sensitive data and then releasing it to public domain. During the sanitization process, side effects such as hiding failure, missing cost and artificial cost of the data were observed. Privacy Preserving Data Mining (PPDM) algorithms were developed for the sanitization process to overcome information loss and yet maintain data integrity. While these PPDM algorithms did provide benefits for privacy preservation, they also made sure to solve the side effects that occurred during the sanitization process. Many PPDM algorithms were developed to reduce these side effects. There are several PPDM algorithms created based on different PPDM techniques. However, previous studies have not explored or justified why non-traditional side effects were not given much importance. This study reported the findings of the side effects for the PPDM algorithms in a newly created web repository. The research methodology adopted for this study was Design Science Research (DSR). This research was conducted in four phases, which were as follows. The first phase addressed the characteristics, similarities, differences, and relationships of existing side effects. The next phase found the characteristics of non-traditional side effects. The third phase used the Privacy Preservation and Security Framework (PPSF) tool to test if non-traditional side effects occur in PPDM algorithms. This phase also attempted to find additional unknown side effects which have not been found in prior studies. PPDM algorithms considered were Greedy, POS2DT, SIF_IDF, cpGA2DT, pGA2DT, sGA2DT. PPDM techniques associated were anonymization, perturbation, randomization, condensation, heuristic, reconstruction, and cryptography. The final phase involved creating a new online web repository to report all the side effects found for the PPDM algorithms. A Web repository was created using full stack web development. AngularJS, Spring, Spring Boot and Hibernate frameworks were used to build the web application. The results of the study implied various PPDM algorithms and their side effects. Additionally, the relationship and impact that hiding failure, missing cost, and artificial cost have on each other was also understood. Interestingly, the side effects and their relationship with the type of data (sensitive or non-sensitive or new) was observed. As the web repository acts as a quick reference domain for PPDM algorithms. Developing, improving, inventing, and reporting PPDM algorithms is necessary. This study will influence researchers or organizations to report, use, reuse, or develop better PPDM algorithms

Protecting big data mining association rules using fuzzy system

Recently, big data is granted to be the solution to opening the subsequent large fluctuations of increase in fertility. Along with the growth, it is facing some of the challenges. One of the significant problems is data security. While people use data mining methods to identify valuable information following massive database, people further hold the necessary to maintain any knowledge so while not to be worked out, like delicate common itemsets, practices, taxonomy tree and the like Association rule mining can make a possible warning approaching the secrecy of information. So, association rule hiding methods are applied to evade the hazard of delicate information misuse. Various kinds of investigation already prepared on association rule protecting. However, maximum of them concentrate on introducing methods with a limited view outcome for inactive databases (with only existing information), while presently the researchers facing the problem with continuous information. Moreover, in the era of big data, this is essential to optimize current systems to be suited concerning the big data. This paper proposes the framework is achieving the data anonymization by using fuzzy logic by supporting big data mining. The fuzzy logic grouping the sensitivity of the association rules with a suitable association level. Moreover, parallelization methods which are inserted in the present framework will support fast data mining process

Privacy by Design in Data Mining

Privacy is ever-growing concern in our society: the lack of reliable privacy safeguards in many current services and devices is the basis of a diffusion that is often more limited than expected. Moreover, people feel reluctant to provide true personal data, unless it is absolutely necessary. Thus, privacy is becoming a fundamental aspect to take into account when one wants to use, publish and analyze data involving sensitive information. Many recent research works have focused on the study of privacy protection: some of these studies aim at individual privacy, i.e., the protection of sensitive individual data, while others aim at corporate privacy, i.e., the protection of strategic information at organization level. Unfortunately, it is in- creasingly hard to transform the data in a way that it protects sensitive information: we live in the era of big data characterized by unprecedented opportunities to sense, store and analyze complex data which describes human activities in great detail and resolution. As a result anonymization simply cannot be accomplished by de-identification. In the last few years, several techniques for creating anonymous or obfuscated versions of data sets have been proposed, which essentially aim to find an acceptable trade-off between data privacy on the one hand and data utility on the other. So far, the common result obtained is that no general method exists which is capable of both dealing with “generic personal data” and preserving “generic analytical results”. In this thesis we propose the design of technological frameworks to counter the threats of undesirable, unlawful effects of privacy violation, without obstructing the knowledge discovery opportunities of data mining technologies. Our main idea is to inscribe privacy protection into the knowledge discovery technol- ogy by design, so that the analysis incorporates the relevant privacy requirements from the start. Therefore, we propose the privacy-by-design paradigm that sheds a new light on the study of privacy protection: once specific assumptions are made about the sensitive data and the target mining queries that are to be answered with the data, it is conceivable to design a framework to: a) transform the source data into an anonymous version with a quantifiable privacy guarantee, and b) guarantee that the target mining queries can be answered correctly using the transformed data instead of the original ones. This thesis investigates on two new research issues which arise in modern Data Mining and Data Privacy: individual privacy protection in data publishing while preserving specific data mining analysis, and corporate privacy protection in data mining outsourcing

Local and global recoding methods for anonymizing set-valued data

In this paper, we study the problem of protecting privacy in the publication of set-valued data. Consider a collection of supermarket transactions that contains detailed information about items bought together by individuals. Even after removing all personal characteristics of the buyer, which can serve as links to his identity, the publication of such data is still subject to privacy attacks from adversaries who have partial knowledge about the set. Unlike most previous works, we do not distinguish data as sensitive and non-sensitive, but we consider them both as potential quasi-identifiers and potential sensitive data, depending on the knowledge of the adversary. We define a new version of the k-anonymity guarantee, the k m-anonymity, to limit the effects of the data dimensionality, and we propose efficient algorithms to transform the database. Our anonymization model relies on generalization instead of suppression, which is the most common practice in related works on such data. We develop an algorithm that finds the optimal solution, however, at a high cost that makes it inapplicable for large, realistic problems. Then, we propose a greedy heuristic, which performs generalizations in an Apriori, level-wise fashion. The heuristic scales much better and in most of the cases finds a solution close to the optimal. Finally, we investigate the application of techniques that partition the database and perform anonymization locally, aiming at the reduction of the memory consumption and further scalability. A thorough experimental evaluation with real datasets shows that a vertical partitioning approach achieves excellent results in practice. © 2010 Springer-Verlag.postprin

LC an effective classification based association rule mining algorithm

Classification using association rules is a research field in data mining that primarily uses association rule discovery techniques in classification benchmarks. It has been confirmed by many research studies in the literature that classification using association tends to generate more predictive classification systems than traditional classification data mining techniques like probabilistic, statistical and decision tree. In this thesis, we introduce a novel data mining algorithm based on classification using association called “Looking at the Class” (LC), which can be used in for mining a range of classification data sets. Unlike known algorithms in classification using the association approach such as Classification based on Association rule (CBA) system and Classification based on Predictive Association (CPAR) system, which merge disjoint items in the rule learning step without anticipating the class label similarity, the proposed algorithm merges only items with identical class labels. This saves too many unnecessary items combining during the rule learning step, and consequently results in large saving in computational time and memory. Furthermore, the LC algorithm uses a novel prediction procedure that employs multiple rules to make the prediction decision instead of a single rule. The proposed algorithm has been evaluated thoroughly on real world security data sets collected using an automated tool developed at Huddersfield University. The security application which we have considered in this thesis is about categorizing websites based on their features to legitimate or fake which is a typical binary classification problem. Also, experimental results on a number of UCI data sets have been conducted and the measures used for evaluation is the classification accuracy, memory usage, and others. The results show that LC algorithm outperformed traditional classification algorithms such as C4.5, PART and Naïve Bayes as well as known classification based association algorithms like CBA with respect to classification accuracy, memory usage, and execution time on most data sets we consider

A COLLABORATIVE FILTERING APPROACH TO PREDICT WEB PAGES OF INTEREST FROMNAVIGATION PATTERNS OF PAST USERS WITHIN AN ACADEMIC WEBSITE

This dissertation is a simulation study of factors and techniques involved in designing hyperlink recommender systems that recommend to users, web pages that past users with similar navigation behaviors found interesting. The methodology involves identification of pertinent factors or techniques, and for each one, addresses the following questions: (a) room for improvement; (b) better approach, if any; and (c) performance characteristics of the technique in environments that hyperlink recommender systems operate in. The following four problems are addressed:Web Page Classification. A new metric (PageRank × Inverse Links-to-Word count ratio) is proposed for classifying web pages as content or navigation, to help in the discovery of user navigation behaviors from web user access logs. Results of a small user study suggest that this metric leads to desirable results.Data Mining. A new apriori algorithm for mining association rules from large databases is proposed. The new algorithm addresses the problem of scaling of the classical apriori algorithm by eliminating an expensive joinstep, and applying the apriori property to every row of the database. In this study, association rules show the correlation relationships between user navigation behaviors and web pages they find interesting. The new algorithm has better space complexity than the classical one, and better time efficiency under some conditionsand comparable time efficiency under other conditions.Prediction Models for User Interests. We demonstrate that association rules that show the correlation relationships between user navigation patterns and web pages they find interesting can be transformed intocollaborative filtering data. We investigate collaborative filtering prediction models based on two approaches for computing prediction scores: using simple averages and weighted averages. Our findings suggest that theweighted averages scheme more accurately computes predictions of user interests than the simple averages scheme does.Clustering. Clustering techniques are frequently applied in the design of personalization systems. We studied the performance of the CLARANS clustering algorithm in high dimensional space in relation to the PAM and CLARA clustering algorithms. While CLARA had the best time performance, CLARANS resulted in clusterswith the lowest intra-cluster dissimilarities, and so was most effective in this regard

GENERIC FRAMEWORKS FOR INTERACTIVE PERSONALIZED INTERESTING PATTERN DISCOVERY

The traditional frequent pattern mining algorithms generate an exponentially large number of patterns of which a substantial portion are not much significant for many data analysis endeavours. Due to this, the discovery of a small number of interesting patterns from the exponentially large number of frequent patterns according to a particular user\u27s interest is an important task. Existing works on patter