Capturing the dynamics of co-production and collaboration in the digital economy

In the digital economy, the creative industries revolve around dynamic, innovative and often unorthodox collaborations, whereby numerous large, small and micro-businesses come together for the duration of a project, then disband and form new partnerships for the next project. Research designs must therefore address multiple contexts and levels presenting an analytical challenge to researchers. In this project we extend work that investigates the significance of emergence in theorising entrepreneurship into an exploration of how to articulate the creation and flow of value and effective ontology in a creative landscape

Digital marketing actions that achieve a better attraction and loyalty of users: an analytical study

Currently, the digital economy contributes decisively to an increase in competitiveness, especially as a digital transformation involves migrating to new technological models where digital marketing is a key part of growth and user loyalty strategies. Internet and Digital Marketing have become important factors in campaigns, which attract and retain Internet users. This study aims to identify the main ways in which users can be gained and retained by using Digital Marketing. The Delphi method with in-depth interviews was the methodology used in this study. The results of the research show the most important actions for achieving user recruitment and loyalty with Digital Marketing from the opinions of consulted experts. The limitations of this study are those related to the number of experts included in the study, and the number of research papers consulted in the literature review. The literature review and the results of this research are used to propose new solid research with a consolidated critical methodology. This research deals with a new approach that will optimize web technologies for the evolution of user trends, and therefore, will be of academic and professional use for marketing managers and web solution developers. The conclusions of the investigation show the key factors, discarding others that do not affect the optimization of conversions in B2C businesses such as the duration of the session and the rebound percentage. Likewise, the results of the research identify the specific actions that must be carried out to attract and retain users in B2C companies that use the Digital Marketing ecosystem on the Internet. The requirements for companies that wish to implement a model to optimize conversions using the current digital economy are also shown.info:eu-repo/semantics/publishedVersio

Creative methodologies for understanding a creative industry

The chapter presents a conceptual framework for the identification and analysis of value creating and value capture systems within creative industry contexts based on theoretical and empirical studies. It provides a ‘digital economy’ perspective of the creative industries as a micro-level example of a wider analytical problem, which is how society changes itself. The increasing level of innovation and creativity produces greater levels of instability in social structures (habits, norms etc.) Completely new industries can arise (and ‘creatively’ destroy old ones) as new stabilised patterns form, particularly where entry costs are tumbling, such as digital milieu. Observations of workshops over several days with creative groups, interviews with creative enterprises, literature reviews on creative industries, business models and value systems have informed the analysis and conceptualisation. As a result we present a conceptual framework that we suggest can capture how novelty arises as emergent order over time. We have extended previous work that investigates the significance of emergence in theorising entrepreneurship into an exploration of how to articulate the creation and flow of value and effective ontology in a creative landscape. In the digital economy, the creative industries revolve around dynamic, innovative and often unorthodox collaborations, whereby numerous large, small and micro-businesses come together for the duration of a project, then disband and form new partnerships for the next project. Research designs must therefore address multiple contexts and levels presenting an analytical challenge to researchers. Methodologically, we suggest that the framework has analytical potential to support the collection of data: ordering and categorising empirical observations concerning how different phenomena emerge over time across multiple levels of analysis and contexts. Conceptually, the work broadens the notions of ‘business model’ to consider value creating systems and particular states reached by those systems in their evolution. The work contributes new concepts for researchers in this field and a wider framework for practitioners and policy makers

Can digital economic attention spillover to financial markets? Evidence from the time-varying Granger test

The digital economy is pervasive, all-encompassing, and a pan-industrial revolution. This paper pioneers constructing a digital economy concern index by extracting the web search volumes of keywords through crawler technology and analyzes the dynamic causal relationship with the Chinese stock markets via time-varying Granger tests. The results reveal that digital economy attention has a significant predictive effect on stock prices in a time-varying pattern and that the causal spillover varies across industry segments, with higher success rates and longer duration of causal detection under recursive algorithms. Moreover, the causal impact of digital economy attention on stock prices is generally limited in sluggish market states, mainly reflected during the COVID-19 pandemic and again after the epidemic had passed for some time with significant causality. This paper provides new evidence and analytical perspectives on the performance of the digital economy in financial markets, informing the digital transformation of various industries and investment decisions of investors

Aspects of Non-Standard Employment in Europe

[Excerpt] This report investigates recent developments in non-standard employment in the European Union. While the overall policy context is ‘social protection for all’, it does not focus exclusively on social protection. This was the orientation of the report from the European Social Policy Network Access to social protection for people working on non-standard contracts and as self-employed in Europe: A study of national policies. One focus of the report is on the growth in non-standard employment in the last decade. It finds that, apart from part-time work, there has not been an increase in non-standard employment during this time. However, both temporary contracts and self-employment grew, quite strongly in some Member States, in the long economic boom from the mid-1990s and up to the onset of the recession in 2007. It is, of course, primarily when times are bad that the need for employment and social protection is made manifest

Non-Standard Forms of Employment: Recent Trends and Future Prospects

[Excerpt] The main focus of this paper is the growth of non-standard employment over the last decade. It finds that, apart from part-time work, there has not been an increase in non-standard employment during this time. However, both temporary contracts and self-employment grew, quite strongly in some Member States, in the long economic boom from the mid-1990s and up to the onset of the recession in 2007. It is, of course, primarily when times are bad that the need for employment and social protection is made manifest

Working Paper, Rents and Inefficiency in the Patent and Copyright System: Is There a Better Route?

This paper analyzes the evidence for rents due to the patent and copyright systems for financing innovation and creative work. It notes research suggesting that in both the patent and copyright system, the costs in the form of monopoly pricing and rent-seeking activity outweigh the benefits. It then proposes alternatives to the patent and copyright system.The Kauffman Foundation helped support this work

Living in the moment : duration now and then

This essay explores duration as the notion of time passing there and then in the life of the performer/spectator. It reprises the Bergsonian account of duration (as less a measure of time, and more a function of the feeling of time passing) to suggest that Bergson’s work has a fresh charge. The construction of time in digital culture – to do with simultaneity and synthesis, where an accumulating past is held within a continually reforming present – provides points of connection with Bergson’s interest in experience as a succession of moments lived in the present. The essay takes a longer historical view, looking at accounts of renaissance painting, nineteenth-century melodrama and contemporary performance art, along with works and ideas by Abramović, Barthes, Beckett, and Cage, to examine relations between (hetero)chronology, duration, spectatorship and experience. It argues that in many instances duration in artworks is formed of proliferated moments, whose effects are to emphasize aspects of actuality by putting us in the face of the lived experience of action and consequence, and our own awareness of this (and our own) particular lived experience. Performance itself has a further charge, for its (re)presentations are encountered chronologically, precisely in and through a passage of time inhabited by both the work and the spectator/participant. The essay argues that duration is nonetheless always cultural; and is expressed and experienced in relation to a particular historical moment. The value of duration varies, whether it is a particular length of time, a passage for endurance, a field for ethical contention or a commoditized span of engagement. In a contemporary performance economy that privileges encounter and experience, duration provides the substrate for extensive and realisable kinds of living in the moment

ICTs and ethical consumption: the political and market futures of fair trade

This paper addresses the relationship between information and communication technologies (ICTs) and ethical consumption as part of a cause for the insurance of a sustainable future. It homes in on fair trade as an ethical market, politically progressive cause and, crucially, form of participation where citizens can engage in the formation of an alternative future and the broader issue of food security. An three-dimensional analysis of agencies and uses of digital structures and content is informed by a case study approach, as well as interviews with fair trade activists, and ethically consuming citizens in the British metropolis. Through this, the argument which primarily rises distinguishes between the dimensions of durability (in terms of time and duration) and sustainability (in terms of time, duration and environmental concerns) of engagement in fair trade as a form of participation. Ethical consumption, then, is part of a durable market which has developed despite general market fluctuation, but is still very much bound in traditional physical economic spaces; in other words, ethical consumption has been integrated in the business as usual paradigm. Additionally, ICTs have not challenged the way in which information about ethical consumption is communicated or the spaces in which it is conducted. ICTs have been employed by fair trade activists, but they have not contributed to the development of fair trade as a political or economic project. Over a period of over five decades since the inception of the cause, their use has not significantly altered the way in which citizens engage with fair trade in the alternative or mainstream marketplace

"Beyond copyright": law, conflicts and the quest for practical solutions

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