16,668 research outputs found

    Dual-Channel Supply Chain Network Equilibrium Model with Consumer-Driven

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    In this paper, we study designing and managing effective dual-channel supply chain network equilibrium model to optimize the profit of each node in dual-channel supply chain network and satisfy seamlessly customer demand. The customer demand in each channel is driven by the heterogeneous consumer characteristic attributes. In our proposed model, Multinomial Logit (MNL) function is used to make a purchase decision for customers considering selling price, operation time and retail services. Furthermore, the Variational Inequality is used to express the equilibrium solution in dual-channel supply chain network. A numerical example in dual-channel supply chain network is presented to show the MNL function can be a good replacement for the demand function when customers are heterogeneous and the proposed model can be helpful to avoid time trap

    Seller Channel Choice and Optimal Pricing on Heterogeneous Platforms under Online Price Comparison System

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    This paper studies the channel choice and pricing strategy for sellers who are facing heterogeneous e-commerce platforms under the price comparison system. In such a system, consumers can see the sales information of the same product on different platforms, so they will compare and choose between different sellers and platforms. This paper portrays the behaviors of consumer\u27s price comparing and builds a decision model of sellers in different channel selection modes which are based on the demand functions of consumer utility and Hotelling model. The optimal pricing and maximum profit of the sellers in different selection patterns will be obtained by solving the model and the final results can provide a decision-making reference for sellers who are in the face of similar situations

    E-Commerce Cooperation Strategy Research based on the Preference of Consumers

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    In this paper, on the basis of the classification of the market and customer, we set the basic assumptions of participant in the EC cooperation. We take some of the assumptions which were used to study grey marketing into the game analysis. And then, on the basis of the Hotelling model, we argue the cooperation strategy choice mechanism between electronic distributors and traditional distributors in the EC cooperation,explore the benefits and costs of all parties in the alliance, found that it can bring more profit and cost advantage of the alliance is an important factor to decide whether or not ally with each other

    INSTITUTIONAL ECONOMICS AND THE EMERGENCE OF E-COMMERCE IN AGRIBUSINESS

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    The emergence of E-commerce in the 1990s heralded the arrival of the New Economy. However, the failure of numerous dotcoms since early 2001 has led to a debate regarding the future direction of E-commerce and its potential relevance for agribusiness. This study examines the economic implications of E-commerce for agribusiness within the framework of New Institutional Economics. The New Institutional Economics implies that E-commerce has the potential to reduce direct transactions costs in agricultural markets, but that it also may add additional indirect transactions costs. Depending upon the tradeoff between these costs, an institutional innovation which reduces the transactions costs may provide the impetus for an alternative marketing channel for agricultural output. Two models of institutional change are explored. The North model of changes in the rules of the game is found to be more consistent with the advent of E-commerce than the model of technological change suggested by Schumpeter.E-commerce, marketing channels, New Institutional Economics, Schumpeter, Agribusiness, Institutional and Behavioral Economics,

    An Efficient Approach for Coordination of Dual-Channel Closed-Loop Supply Chain Management

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    [EN] In this paper, a closed-loop supply chain composed of dual-channel retailers and manufacturers, a dynamic game model under the direct recovery, and an entrusted third-party recycling mode of the manufacturer is constructed. The impact of horizontal fairness concern behavior is introduced on the pricing strategies and utility of decision makers under different recycling models. The equilibrium strategy at fair neutrality is used as a reference to compare offline retails sales. Research shows that in the closed-loop supply chain of dual-channel sales, whether in the case of fair neutrality or horizontal fairness concerns, the manufacturer's direct recycling model is superior to the entrusted third-party recycling, and the third-party recycling model is transferred by the manufacturer. In the direct recycling model, the horizontal fairness concern of offline retailers makes two retailers in the positive supply chain compete to lower the retail price in order to increase market share. Manufacturers will lower the wholesale price to encourage competition, and the price will be the horizontal fairness concern coefficient, which is negatively correlated. In the reverse supply chain, manufacturers increase the recycling rate of used products. This pricing strategy increases the utility of manufacturers and the entire supply chain system compared to fair neutral conditions, while two retailers receive diminished returns. Manufacturers, as channel managers to encourage retailers to compete for price cuts, can be coordinated through a three-way revenue sharing contract to achieve Pareto optimality.This research was funded by Ministerio de Economia, Industria y Competitividad, Gobierno de Espana grant number BIA2017-87573-C2-2-P.Arshad, M.; Khalid, QS.; Lloret, J.; León Fernández, A. (2018). An Efficient Approach for Coordination of Dual-Channel Closed-Loop Supply Chain Management. Sustainability. 10(10). https://doi.org/10.3390/su10103433S101

    Examining price and service competition among retailers in a supply chain under potential demand disruption

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    © 2017 Elsevier Ltd Supply chain disruptions management has attracted significant attention among researchers and practitioners. The paper aims to examine the effect of potential market demand disruptions on price and service level for competing retailers. To investigate the effect of potential demand disruptions, we consider both a centralized and a decentralized supply chain structure. To analyze the decentralized supply chain, the Manufacturing Stackelberg (MS) game theoretical approach was undertaken. The analytical results were tested using several numerical analyses. It was shown that price and service level investment decisions are significantly influenced by demand disruptions to retail markets. For example, decentralized decision makers tend to lower wholesale and retail prices under potential demand disruptions, whereas a proactive retailer needs to increase service level with an increased level of possible disruptions. This research may aid managers to analyze disruptions prone market and to make appropriate decision for price and service level. The manufacturer or the retailers will also be able to better determine when to close a market based on the proposed analysis by considering anticipated disruptions. The benefits and usefulness of the proposed approach are explained through a real-life case adopted from a toy supply chain in Bangladesh

    The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining

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    We argue in this paper that retailers can strategically position store brands in product space to strengthen their bargaining position when negotiating supply terms with manufacturers of national brands. Using a bargaining framework we model a retailer's decision whether to carry an additional national brand or a store brand, and if the retailer chooses to introduce the latter, where in product space to locate the store brand. Store brands differ from other brands in being both unadvertised and located at a position in product space that is determined by the retailer instead of by a manufacturer. To capture the negotiation effect of store brands empirically, our paper analyses a retailer's choice of whether or not to carry a store brand in a given category. We control for other motivations for carrying a store brand that have been used in the literature. We test our model on a cross-section of categories using supermarket data from multiple retailers. The first contribution of this paper is to show theoretically that the strategic positioning of a store brand in a category changes the bargaining over supply terms between a retailer and national brand manufacturers in that category. The empirical evidence is consistent with the theory. We find that retailers are more likely to carry a store brand in a category if the share of the leading national brand is higher, but that the leading national brand share does not affect the market share of the store brand. This indicates that there may be a bargaining motive for the introduction of the store brand. We propose that this is because the retailer can position the store brand to mimic the leading national brand and present data that shows that store brands frequently imitate national brand packaging on multiple dimensions.
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