ANTESEDEN GENERASI MILENIAL UNTUK MELAKUKAN SOCIAL COMMERCE: PERAN KEPERCAYAAN

ABSTRAK Penelitian ini bertujuan untuk membuktikan secara empiris apakah generasi milenial masih mempertimbangkan privasi saat melakukan social commerce. Populasi dari penelitian ini adalah pengguna media sosia. Teknik pengambilan sampel menggunakan purposive sampling, dengan kriteria (1) pengguna media sosial yang minimal dua kali sudah melakukan pembelian melalui media sosial yang dimiliki, dan (2) pengguna media sosial yang tergolong generasi milenial, yaitu rentang tahun kelahiran 1980 sampai dengan 2000. Pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebarkan dengan bantuan internet, yaitu melalui google form. Penelitian ini memiliki responden berjumlah 150 responden. Alat statistik yang digunakan adalah warpPLS. Penelitian ini memperoleh hasil bahwa kepercayaan pada situs social commerce dipengaruhi oleh persepsi keefektifan kebijakan privasi dan persepsi keefektifan regulasi mandiri. Kepercayaan tehadap situs social commerce berpengaruh terhadap valensi WOM (baik positif maupun negatif), konten WOM, dan pengamatan konsumen lain. Sedangkan, niat untuk melakukan pembelian melalui medis sosial ditentukan oleh valensi WOM (baik positif maupun negatif), sedangkan konten WOM dan pengamatan konsumen lain tidak berpengaruh terhadap niat untuk melakukan pembelian melalui media sosial.Kata Kunci :     Kepercayaan, Konten WOM, Pengamatan Konsumen Lain,  Social Commerce, Valensi WO

Concern for information privacy:a cross-nation study of the United Kingdom and South Africa

Individuals have differing levels of information privacy concern, formed by their expectations and the confidence they have that organisations meet this in practice. Variance in privacy laws and national factors may also play a role. This study analyses individuals’ information privacy expectation and confidence across two nations, the United Kingdom and South Africa, through a survey of 1463 respondents. The findings indicate that the expectation for privacy in both countries are very high. However, numerous significant differences exist between expectations and confidence when examining privacy principles. The overall results for both countries show that there is a gap in terms of the privacy expectations of respondents compared to the confidence they have in whether organisations are meeting their expectations. Governments, regulators, and organisations with an online presence need to consider individuals’ expectations and ensure that controls that meet regulatory requirements, as well as expectations, are in place

Contemporary Research on Management and Business

This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the Covid-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship

Estratégias de marketing e vendas em empresas hoteleiras: o caso do “Sofitel Lisbon Liberdade”

Existem diversas opções estratégicas a nível hoteleiro que refletem as circunstâncias de uma envolvente contextual cada vez mais global, interdependente, incerta, tecnológica e focada em assuntos de sustentabilidade e responsabilidade social. A prestação hoteleira, sendo um serviço, apresenta características específicas como a intangibilidade, variabilidade, perecibilidade e inseparabilidade, que validam a necessidade de adoção de estratégias que permitam ultrapassar as mesmas. Neste sentido, desenvolve-se uma investigação assente em estratégias de marketing, vendas assertivas e emergentes que permitem uma diferenciação dos demais intervenientes, além de responder a um mercado de procura que se caracteriza pela exigência e autonomia. Desta forma, a presente investigação pretende obter uma visão ampla e detalhada da gestão e administração do departamento comercial no âmbito funcional da unidade “Sofitel Lisbon Liberdade”, relativamente às políticas e estratégias comerciais aplicadas. Primeiramente é apresentada a metodologia utilizada na investigação, seguindo-se de uma revisão da produção científica da estratégia ao marketing sob o panorama hoteleiro e uma produção científica relacionada com o marketing e vendas no setor. Desenvolve-se conceitos, modelos e soluções de vendas online versus offline. Este caso de estudo começa com um enquadramento territorial, caracterizando o grupo hoteleiro, o portfólio de produto, a estratégia empresarial, o hotel e Lisboa, como destino. Posteriormente, apresenta-se a análise de resultados e dados obtidos através de dados internos da empresa e entrevistas realizadas, tendo em consideração estratégias e políticas de pricing, distribuição e social media seguidas pelas diretrizes e standards da marca global. É analisado o crescimento da unidade hoteleira, influenciado pela evolução do destino turístico e desenvolvimento do turismo de negócios e cruzeiros, e da diversidade de oferta de produtos e serviços.There are multiple strategic options at the hotel level which reflect the circumstances of an increasingly global, interdependent, uncertain, technological business, focused on issues of sustainability and social responsibility. The lodging industry, as a service, presents specific characteristics such as intangibility, variability, perishability and inseparability, which validate the need to adopt strategies to overcome them. In this sense, an investigation is developed based on marketing strategies and assertive and emerging sales that allow a differentiation of the other players and respond to an increasingly demanding market characterized by his refinement and autonomy. The present research intends to obtain a broad and detailed view of the management and administration of the commercial department within the functional context of the "Sofitel Lisbon Liberdade" unit, regarding the commercial policies and strategies applied. In a first instance, the dissertation presents the methodology used in the research, followed by a review of the state of the art in terms of marketing strategy under the hotel panorama. A scientific production concerning to marketing and sales in the lodging industry, focused primarily on the developing of concepts, models and sales solutions online versus offline is reviewed. The case study begins with a territorial framework, characterizing the hotel group, the product portfolio, the business strategy, the hotel and the city of Lisbon, as a destination. Followed by the analysis of results and data obtained through internal company data and interviews, it is approached the strategies and policies of pricing, distribution and social media, according to the guidelines and standards of the global brand. A significant growth of the unit, influenced by the evolution of the destination and the development of business tourism, cruises and the diversity of supply of products and services, is analyzed

Social media, bedroom cultures and femininity: exploring the intersection of culture, politics and identity in the digital media practices of girls and young women in England

In recent years, the position of (post-)millennial girls and young women within the digital landscape of social media has proven to be a topic of much interest to a number of feminists, journalists and cultural commentators. On the one hand, girls’ (social) media practices are presented as a key site of concern, wherein new digital technologies are said to have produced an intensification of individualized, neoliberal and post-feminist identities. At the same time, others have championed access to social media for young people as a revolutionary political tool, wherein previously marginalised political subjects (such as girls) can access and participate within new and exciting political cultures. This thesis offers an original contribution to these debates by locating itself at the intersection of these two approaches and examining the role of social media in the production of girls’ cultural and political identities. I present my findings from focus groups carried out with girls (aged 12-18) in three urban locations in England. This data is organised around the three overriding themes of space, surveillance and visibility. Ultimately, the thesis argues that social media should be conceptualised as an important terrain upon which neoliberal and postfeminist subjectivities can be both reproduced and subverted

A business analysis of the South African domestic commercial air transport market : low-cost carriers and full-service carriers in the context of the business environment and passenger behaviours

This study attempted to establish the travel behaviours and choice criteria of the South African domestic air passenger and how they differed between low-cost carriers (LCCs) and full-service carriers (FSCs). The study was quantitative and used structured questionnaires to collect data via personal interviews. Descriptive and inferential techniques were used to analyse the data, including a binomial logistic regression to identify predictors of model choice. Analysis This study attempted to establish the travel behaviours and choice criteria of the South African domestic air passenger and how they differed between low-cost carriers (LCCs) and full-service carriers (FSCs). The study was quantitative and used structured questionnaires to collect data via personal interviews. Descriptive and inferential techniques were used to analyse the data, including a binomial logistic regression to identify predictors of model choice. Analysis showed that passengers had a limited understanding of the functioning of the models. This results in consumer perceptions and expectations being discordant with the true differences. In distinguishing between models, LCC passengers rate LCCs more favourably than FSC passengers, but both rate FSCs higher than LCCs. This shows the need of consumers to have the features and services of the FSCs. Amongst the key findings was the absolute importance of price to the passengers on both models when purchasing the ticket. The analysis showed that LCC passengers are highly price sensitive and show loyalty to the lowest price (not airline model). It was apparent that frequent flyer programmes (FFP), or linkages to 3rd party loyalty programmes, for LCCs need to be reconsidered. Younger LCC passengers especially, indicated a need for a simple FFP to receive some form of ‘reward’, as well as benefits traditionally only offered by FSCs. FSC passengers show a greater degree of loyalty and less fare sensitivity. This provides the FSCs with a degree of fare flexibility and the opportunity to move their loyal, less price-sensitive consumers up the price curve to maximise revenue. It was shown that, in distinguishing themselves from FSCs, it is important that LCCs are perceived as being more affordable than FSCs and are offering a value-for-money service. In essence, LCCs have to defend their positioning by (i) ensuring that their fares are not perceived to be as high as a FSCs and (ii) watching that the FSC fares are not declining to a level where FSCs are perceived as being as cheap as a LCC. For LCCs, brand building strategies around issues other than fare need to be devised, with attention paid to identifying determinant factors.Business ManagementD. Com (Business Management