case of relocation

Thesis(Master) --KDI School:Master of Public Management,2019‘Geographical relocation’ has been conducted to alleviate overcrowding and support balanced regional development in many countries. Recently, in Korea, the ongoing policy of relocating public organizations and building innovative cities were implemented in 2004 when the ‘Special Act on Balanced National Development’ was enacted. As of 2018, there were a total of 154 public institutions relocated. At a time when the effectiveness of the relocation should be measured, there has been little prior researches addressing job satisfaction and life satisfaction of relocators in the public sector in Asia. Thus, the aim of the study was to examine the determinants of job satisfaction and life satisfaction and correlation between the two different satisfactions. The study presented here investigated the following research questions: i) Does working conditions in the new workplace affect job satisfaction?; ii) Does interactivity in the new workplace affect job satisfaction?; iii) Does the social infrastructure in the new location affect life satisfaction?; iv) Does social activity in the new location affect life satisfaction?; v) Is there a correlation between job satisfaction and life satisfaction? The study collected data through an online survey and applied statistical analysis using factor analysis, regression, and ANOVA. The result of analysis support that of working condition variables, work system and development opportunity affect job satisfaction, and interactivity such as building relationship and building trust affect job satisfaction. When it comes to life satisfaction, both social infrastructure and social activity are influential factors. There was a positive correlation between job satisfaction and life satisfaction. The current study provides implications theoretically and managerially for future research on satisfaction of employees in the public sector in case of relocation.I. Introduction II. Literature Review III. Theoretical Background IV. Hypothesis Development V. Methodology VI. Data analysis VII. ConclusionsOutstandingmasterpublishedYoo Jeong KIM

Examining social media live stream’s influence on the consumer decision-making:a thematic analysis

Social media live streaming, in the form of live video and user stories, is widely used by influencers, organisations and individuals to connect with their audiences. Its popularity is well-established in a range of theoretical and managerial contexts. However, there is a lack of scholarship on the role of this phenomenon on consumer decision-making. Filling this gap in the research is essential due to the importance of consumer decision-making in marketing and brand strategy development in organisations. Therefore, the purpose of this paper is to explore and outline the nature of the influence of live stream on the consumer decision-making. The study was part of a 12-month Netnography consisting of participant observation and social media monitoring of brand pages and branded hashtags on social media platforms, Facebook, YouTube, Twitter and Instagram. A thematic analysis revealed five main themes and a conceptual model is proposed which outlines the social media live stream’s influence on consumer decision-making at each stage

The Effects of Emotional Versus Rational Message Framing on Brand Attachment and Brand Loyalty

The purpose of this research is to investigate the relationship among message framing in social media, brand attachment, and brand loyalty for higher education institutions. In particular, this study compares the effectiveness of rational versus emotional message framing in different message contexts, such as sports or academic-related stories. Furthermore, this study examines the congruent effect between message framing and contents in higher education. Specifically, this study predicts that the more message framing and contents are congruent, the greater brand attachment and brand loyalty consumers will have. To analyze the effects of message framing and type of contents, this study adopts experimental design method. The findings of this research indicate that previous involvement with a brand predicts high brand attachment and brand loyalty and needs to be present prior to the strengthening process of brand attachment and brand loyalty. Therefore, previous brand involvement can be measured and related to the effectiveness of strengthening brand attachment and brand loyalty

Examining social media live stream’s influence on the consumer decision-making: a thematic analysis

oai:repository.uel.ac.uk:8x4q4Social media live streaming, in the form of live video and user stories, is widely used by influencers, organisations and individuals to connect with their audiences. Its popularity is well-established in a range of theoretical and managerial contexts. However, there is a lack of scholarship on the role of this phenomenon on consumer decision-making. Filling this gap in the research is essential due to the importance of consumer decision-making in marketing and brand strategy development in organisations. Therefore, the purpose of this paper is to explore and outline the nature of the influence of live stream on the consumer decision-making. The study was part of a 12-month Netnography consisting of participant observation and social media monitoring of brand pages and branded hashtags on social media platforms, Facebook, YouTube, Twitter and Instagram. A thematic analysis revealed five main themes and a conceptual model is proposed which outlines the social media live stream’s influence on consumer decision-making at each stage

The impact of influencers in the consumer's purchase intention: The cosmetic industry

Social media is now part of people’s everyday lives. The digital era brought many opportunities, but also many challenges and queries as to what the best way to promote brands and products on social media is. Several businesses are now investing on influencer marketing, even though it is an intensely debated marketing strategy that is still lacking investigation regarding its application. In order to contribute towards this field of research, this study aims to evaluate the impact of social media influencers in the purchase intention of a cosmetic product and further understand which characteristics have a higher influence in the purchase intention. The literature review gives a comprehensive overview of social media marketing. A framework was developed based on the literature review which revealed the social media influencer’s characteristics that might impact the purchase intention of a cosmetic product. In order to test the framework hypothesis, an online survey was conducted which had 338 respondents. The results revealed that homophily and argument quality have a higher impact on the consumer’s purchase intention than popularity, expertise and interactivity. Additionally, it was also evidenced that the social media influencer’s trustworthiness and likability do not have an influence in the consumer’s purchase intention when considering a cosmetic product. Other relevant conclusions were established, suggesting that this them could bring several managerial, academic and marketing implications. With these contributes, managers can make conscious decisions when determining which characteristics to look for when deciding to collaborate with social media influencers.As pessoas passam muito do seu tempo nas redes sociais e a era digital trouxe muitos desafios e questões relativamente a qual a melhor forma de promover marcas e produtos nas redes sociais. Muitas empresas estão agora a investir em marketing de influência, apesar de ainda ser uma estratégia de marketing muito debatida e que ainda não tem muita investigação quanto à melhor forma de aplicação. Com o objetivo de prestar um contributo, este estudo pretende avaliar o impacto dos influenciadores digitais na intenção de compra de um produto de cosmética e investigar quais as características que têm mais impacto na intenção de compra. A revisão de literatura expõe uma visão geral sobre social media marketing. Foi desenvolvido um modelo com base na revisão de literatura, ilustrando as características dos influenciadores digitais que podem ter impacto na intenção de compra de um produto de cosmética. Para testar as hipóteses do modelo, foi desenvolvido um questionário online que obteve 338 respostas. Os resultados revelaram que a homofilia e a qualidade do argumente têm um impacto mais elevado na intenção de compra do consumidor que a popularidade, expertise e a interação. Adicionalmente, também foi possível retirar que a fidedignidade e simpatia do influenciador digital não têm impacto na intenção de compra de um produto de cosmética. Outras conclusões relevantes foram retiradas, sugerindo várias implicações a nível da gestão, investigação e do marketing. Contribuindo para que managers possam melhor selecionar as características que devem analisar quando decidirem colaborar com influenciadores digitais

What drives consumers to patronise a hedonic social network? an empirical test of consumers' experiences, and their impact on continuance intention

My doctoral research focuses on the analysis of the various factors that potentially contribute to loyalty towards hedonic social networks. Among all the social networks, our study focuses on Facebook. After reviewing the relevant literature, we built a model including factors in three different categories: user experience (flow, interactivity and presence), social influence (subjective norms) and users' personality (OSL and attitude). With all the forgoing factors, we built a model containing the relationships between the constructs proposed, and its role in the construction of loyalty. The model has been validated and empirically analysed with a field research. For that purpose, we took a 371 valid records sample. The model was analysed using structural equation modelling (SEM). The empirical study yielded a positive relationship between the following constructs: interactivity with social and spatial presence, flow, attitude and loyalty; spatial presence with flow and social presence; social presence with loyalty; flow with attitude; subjective norms with loyalty; and attitude with loyalty.Esta tesis doctoral se enfoca en identificar y analizar los factores que puedan contribuir a la formación de lealtad hacia el uso de las redes sociales hedónicas. Entre todas las redes sociales, nuestro estudio se ha enfocado en Facebook. Después de revisar la literatura relevante, construimos un modelo que incluía factores relacionados de tres categorías distintas: la experiencia de uso (flujo, presencia e interactividad), la influencia social (normas subjetivas) y la personalidad del usuario (actitud y OSL). Con todo ello hemos construido un modelo que recoge las relaciones entre los constructos propuestos, y su papel dentro de la construcción de la lealtad. El modelo ha sido validado y contrastado empíricamente con una investigación de campo. Para ello se ha tomado una muestra de 371 registros. El modelo fue analizado utilizando una metodología de modelado de ecuaciones estructurales (SEM). El estudio empírico arrojó una influencia positiva entre los siguientes constructos: interactividad con presencia social y espacial, con flujo, actitud y lealtad; presencia espacial con flujo y presencia espacial; presencia social con lealtad; flujo con actitud; normas subjetivas con lealtad; y actitud con lealtad.Aquesta tesi doctoral s'enfoca en identificar i analitzar els factors que puguin contribuir a la formació de lleialtat cap a l'ús de les xarxes socials hedòniques. Entre totes les xarxes socials hedòniques, el nostre estudi s'ha enfocat a Facebook. Després de revisar la literatura rellevant, vam construir un model que incloïa factors relacionats de tres categories diferents: l'experiència d'ús (flux, interactivitat i presència), la influència social (normes subjectives) i la personalitat de l'usuari (actitud y OSL). Amb tot això hem construït un model que recull les relacions entre els constructes proposats, i el seu paper dins de la construcció de la lleialtat. El model ha estat validat i contrastat empíricament amb una investigació de camp. Per això s'ha obtingut una mostra de 371 registres. El model va ser analitzat utilitzant una metodologia de modelatge d'equacions estructurals (SEM). Aquest contrast va permetre mostrar una influència positiva entre els següents constructes: interactivitat amb presència social i espacial, amb flux, actitud i lleialtat; presència espacial amb flux i presència espacial; presència social amb lleialtat; flux amb actitud; normes subjectives amb lleialtat; i actitud amb lleialtat.Societat de la informació i el coneixemen

Analysing the Role of Interactivity in User Experience

An experimental investigation into the role of interaction in user experience (UX) with a controlled manipulation of interactivity features (e.g. avatars, interactive video) in a university information website is reported. The more interactive version had better affect and hedonic ratings, even though its perceived usability was worse. Analysis of qualitative data showed users were attracted to the interactive features, although they complained about poor usability. The results of the experiments are discussed to consider the role of interactivity in user experience and the differences between users’ quantitative judgements of UX and their comments on interactive features which reveal different perspectives

Cognition Matters: Enduring Questions in Cognitive IS Research

We explore the history of cognitive research in information systems (IS) across three major research streams in which cognitive processes are of paramount importance: developing software, decision support, and human-computer interaction. Through our historical analysis, we identify “enduring questions” in each area. The enduring questions motivated long-standing areas of inquiry within a particular research stream. These questions, while perhaps unapparent to the authors cited, become evident when one adopts an historical perspective. While research in all three areas was influenced by changes in technologies, research techniques, and the contexts of use, these enduring questions remain fundamental to our understanding of how to develop, reason with, and interact with IS. In synthesizing common themes across the three streams, we draw out four cognitive qualities of information technology: interactivity, fit, cooperativity, and affordances. Together these cognitive qualities reflect IT’s ability to influence cognitive processes and ultimately task performance. Extrapolating from our historical analysis and looking at the operation of these cognitive qualities in concert, we envisage a bright future for cognitive research in IS: a future in which the study of cognition in IS extends beyond the individual to consider cognition distributed across teams, communities and systems, and a future involving the study of rich and dynamic social and organizational contexts in which the interplay between cognition, emotion, and attitudes provides a deeper explanation of behavior with IS

Culture and persuasion online: Predicting attitudes, cognitions, and behavioral intentions in a culturally diverse online marketplace

With an online experiment and a focus group, I examined the role of cultural appeals in online persuasive communication. The results of the study revealed that culturally oriented Web sites and online advertisements influence individual attitudes and behavioral intentions. These effects were particularly strong when cultural appeals were consistent across advertisements and their hosting Web sites. I observed the main effect of culture on persuasiveness of Web sites and advertisements both the American and the Chinese samples of participants. The results of the study did not, however, support the expectation that ethnic identity and need for cognition would interact with the effects of cultural appeals. Participants had uniform reactions across various levels of ethnic identity and need for cognition. The findings of my study suggest that online marketers and advertisers should focus not only on the message, but also on the media when targeting ethnic consumers. In fact, the cultural relevance between an advertisement and its hosting Web site is a prerequisite for a successful advertising campaign