Trendswatch 2013: Back to the Future

TrendsWatch 2013 highlights six trends that CFM's staff and advisors believe are highly significant to museums and their communities, based on our scanning and analysis over the past year. For each trend, we provide a brief summary, list examples of how the trend is playing out in the world, comment on the trend's significance to society and to museums specifically, and suggest ways that museums might respond. We also provide links to additional readings. TrendsWatch provides valuable background and context for your museum's planning and implementation

Blindness, art and exclusion in museums and galleries

Drawing on interviews with blind people, this paper examines both their exclusion from museums and galleries and their responses to the art educational provision which is specifically designed to remedy that marginalisation. Blind visitors’ responses to these educational projects was polarised; respondents were either highly critical or very enthusiastic. This paper begins by outlining the interviewees’ criticisms which included, education officers’ misconception of how touch facilitates learning and aesthetic response, a lack of educational progression and blind people’s clear exclusion from mainstream events. I then ask why, given these problems, did other respondents respond so favourably, suggesting that these high levels of satisfaction were had little to do with museum provision but were the result of social interaction and of inclusion within the sighted community. I argue that, ironically, this sense of inclusion is premised on blind visitors’ structural exclusion from art institutions. Finally, the article examines those visitors who, illicitly or otherwise, already experience some aspects of the museum in multisensory terms but maintain that until museums’ and galleries ocularcentric orientation is reconfigured, there will be little possibility for these rogue visitors to develop their knowledge of art. Likewise, without institutional change educational events for the blind will continue to be an inadequate supplement to a structure that is and remains inequitable

Converting Family Into Fans: How the Comtemporary Jewish Museum Expanded Its Reach

The last in a series of 10 case studies explores how The Contemporary Jewish Museum in SanFrancisco worked to attract families of all backgrounds and build the next generation of museum supporters. It describes how the museum convened focus groups to better understand the needs of families with young children, designed programs and exhibitions to meet those needs, offered family discounts and entered into community partnerships to build awareness of the museum's offerings.Although The Contemporary Jewish Museum sought to attract families, it did not want to become a children's museum. It therefore took extra efforts to balance the needs of children and adults. It worked to manage parents' expectations, created spaces for children to work on activities and trained its staff to draw families to areas most appropriate for children.These efforts resulted in a nearly nine-fold increase in family visitors over seven years, the report finds. Authors suggest that the museum's successes relied in part on a nuanced understanding of its target audiences, mutually beneficial partnerships with schools and libraries and careful evaluation and refinement of engagement strategies.

Updating the art history curriculum: incorporating virtual and augmented reality technologies to improve interactivity and engagement

Master's Project (M.Ed.) University of Alaska Fairbanks, 2017This project investigates how the art history curricula in higher education can borrow from and incorporate emerging technologies currently being used in art museums. Many art museums are using augmented reality and virtual reality technologies to transform their visitors' experiences into experiences that are interactive and engaging. Art museums have historically offered static visitor experiences, which have been mirrored in the study of art. This project explores the current state of the art history classroom in higher education, which is historically a teacher-centered learning environment and the learning effects of that environment. The project then looks at how art museums are creating visitor-centered learning environments; specifically looking at how they are using reality technologies (virtual and augmented) to transition into digitally interactive learning environments that support various learning theories. Lastly, the project examines the learning benefits of such tools to see what could (and should) be implemented into the art history curricula at the higher education level and provides a sample section of a curriculum demonstrating what that implementation could look like. Art and art history are a crucial part of our culture and being able to successfully engage with it and learn from it enables the spread of our culture through digital means and of digital culture

Critical Voices: Reinterpreting American History at the Eiteljorg Museum

The complexity of the relationship between Native Americans and Western Americans is reflected in the visual culture of both societies, and in how it is displayed within the context of museums. The Eiteljorg Museum of American Indians and Western Art is unique because it contains collections from both of these societies. It can be argued that displaying art from both societies in the same space only contributes to the colonial mindset because the voices of the Native Americans will be drowned out by the more dominant voices of the white settlers. I argue that the way that the Eiteljorg Museum presents their galleries and utilizes educational programming is beneficial in teaching all of the diverse perspectives of the American West. These diverse perspectives are too often excluded from history teaching requirements, which is why the Eiteljorg Museum serves as an excellent tool to teach the true stories of the American West through art and hands on learning. --Provided by the author

Art and the Human Condition: Incorporating Visual Analysis of Artworks into a Undergraduate Pre-Medicine Curriculum

This thesis project presents a sample class session for the course, The Human Condition: An Arts Perpective (ARTH 361), which will be a part of the optional Medical Humanities minor for the pre-medicine students at Virginia Commonwealth University (VCU). Dr. Margaret Lindauer, Associate Professor of Art History at VCU has directed the development of this course. She oversaw the creation of the preliminary syllabus, which includes readings and assignments relevant to the course. The Tour presented in this thesis project provides a model for planning other class sessions, some of which will be developed by Museum Studies graduate students, some of whom might not have previous experience facilitating gallery tours. I assert that tours such as the one proposed in this project provide pre-medicine students with the opportunity to practice observational skills outside of the clinical setting. In looking at art, pre-medicine students approach the act of observation from a different angle and discussion about art objects often have valuable insight about the medical profession they are entering into. This thesis report accordingly offers brief summaries of research studies that were consulted while the aforementioned tour was developed. It also includes the author\u27s experiences working with a group of pre-nursing undergraduate student at VCU, and it includes a summary of the devloped tour as well as feedback provided by a VMFA Education Department staff member

Engaging the Entire Community: A New Role for Permanent Collections

Discusses the strategies several museums are using -- such as creative partnerships with churches, schools, businesses and community organizations -- to help draw in people, many from untapped audiences

#MobilePhotoNow: Two Art Worlds, One Hashtag

In the winter of 2015, the Columbus Museum of Art (CMA) co-curated an exhibition with the loose-knit mobile photography collective known as JJ Community. #MobilePhotoNow included images created in response to a series of prompts and shared on the photo sharing and social networking application Instagram®. The exhibition reflected a community-based curatorial practice (Keys & Ballengee-Morris, 2001) demonstrating new possibilities for participatory art and culture in the age of social media. This portrait of how the project came to be is presented as an example of how art world factions might be brought together, in both virtual and real spaces, through interactive technologies and practices

Mobile technologies: prospects for their use in learning in informal science settings

Recent developments in mobile technologies have offered the potential to support learners studying a variety of subjects. In this paper we explore the possibilities related to science learners and in particular focus on science learners in informal settings and reflect on a number of recent projects in order to consider the prospects for such work. The debate on informal learning acknowledges the complexity of the area and the difficulty of defining informal learning. One view is to consider the settings in which learning takes place as a continuum from formal settings, e.g. university, to social structures, e.g. friendship groups (Sefton-Green, 2004). The literature on science learning with mobile devices at this very 'informal' end of the spectrum is currently sparse and so in the paper we reflect on some projects and possibilities across the continuum. Our main focus is how mobile devices can support informal learning in science and research possibilities. Some of the recent research on mobile learning has used an activity theoretical perspective, including one of the case studies we discuss and in the final part of the paper we highlight the influence of activity theory in helping us to consider the complexity of the learning settings